JCDecaux is the largest metro media company in Brazil. Paris, 19 January 2023 – JCDecaux SE (Euronext Paris: DEC) the outdoor advertising company worldwide, has signed a 10-year contract with CCR Metro Bahia to take over the advertising operations of the two metro lines in Salvador (Brazil) – Red-Line 1 and Blue-Line 2. […]
Jan 18 (Reuters) - Volta Inc (VLTA.N) said on Wednesday that a unit of Shell Plc (SHEL.L) would take over the electric vehicle (EV) charging network operator in an all-cash deal valued at about $169 million. Shell USA Inc will acquire all outstanding shares of Class A common stock of Volta for 86 cents apiece in a deal that is expected to close in the first half of the year, Volta said. […]
Locally-based Global NJ Brands Including Audible, Rutgers University and Atlantic Health System are First to Debut Ad Campaigns in the New Terminal NEWARK, N.J., Jan. 17, 2023 /PRNewswire/ -- Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. […]
Clear Channel Singapore and metaverse builder LandVault partnered to bring Clear Channel's OOH advertising services into the virtual realm, Decentraland. Clear Channel Singapore is the first and an exclusive partner in the region to launch OOH packages that will allow businesses to reach consumers in a new and potentially untapped market. […]
Taipei, Taiwan, January 12, 2023 - IBASE Technology Inc. (TPEx: 8050), a world-renowned manufacturer of industrial computers and embedded systems, today held the opening ceremony of its Pingzhen factory in Taiwan. The company purchased the Taoyuan Pingzhen factory which has a land area of 12,056 m2 and a building area of 18,384 m2. […]
The event connects best-in-class companies, industry executives and members of the investment community from the media and entertainment sector. […]
JCDecaux SE (Euronext Paris: DEC) has renewed its advertising concession with Singapore Changi Airport for 7 years, from 2023 until 2029, with an option for further 5 years’ extension to 2034. This is the 3rd contract since the concession started in 2011, in a partnership that will span more than 20 years. […]
Rapport, the out-of-home (OOH) media buying and planning agency of IPG Mediabrands, will begin moving U.S. OOH buying and planning operations to the DOmedia platform in the coming months. […]
Global digital out-of-home (DOOH) media spending, including digital place-based networks and digital billboards & signage, grew 24.9% in 2022, driven by a 36.9% surge in the United States, as both global and US DOOH ad spend are poised for strong growth again in 2023, according to new research from PQ Media. […]
Acquire DOOHAd is a content management system that was developed by Acquire Digital. DOOHAd automatically creates playlists of sold out-of-home advertising to an unlimited number of DOOH displays. Through this integration, Acquire Digital clients can choose to partner with Adomni to help them fill any unsold inventory without having to source the advertisements themselves. […]
M&S brought the technology to their Oxford Circus and Harrogate branches, where the feature was trialed with clothing brand Jaeger . The introduction of this technology provides a personalized shopping journey where customers become the model. Shoppers add a head and shoulders photo and basic measurements to see themselves digitally in the Jaeger collection. […]
We interviewed Lina Maggi, VP of Partnerships & Head of OOH, BCN Visuals. What does BCN Visuals do? BCN Visuals is an award-winning innovation technology company and digital studio known for pioneering 3D anamorphic content and revolutionizing DOOH. […]
5 January 2023 – The coming 12 months may usher in a new pattern for global advertising investment. Against a backdrop of economic crises, geopolitical complexity, spiralling inflation, supply chain disruption, and structural technology shifts, marketers are re-evaluating their approach. Ad spend is growing but at a slower pace. […]
PPDS says it will unveil a new signage range capable of showing content entirely without power. Amsterdam, January 2023: PPDS, the exclusive global provider of Philips professional displays and solutions, is delighted to confirm its participation at ISE 2023 in Barcelona (January 29 – Feb 3). […]
Motio Limited (ASX:MXO) has entered into binding terms to acquire oOh!media’s Café and Venue Digital Place Based networks for $2.35 million under a vendor financing facility provided by oOh. The two networks comprise of over 450+ locations reaching audiences in long dwell time environments. […]