WOW Media and Neuro-Insight Study Reveals Center Read, Full-Motion Billboards 5.8x More Effective Than Static OOH
WOW Media, a full-motion digital billboard network in Los Angeles, partnered with Neuro-Insight, a neuromarketing and neuroanalytics company studying the link between brain activity and consumer behavior, to help brands and advertisers understand the effectiveness of this fast growing medium. […]
Thu, Jan 26, 2023 at 12:10 AM