20th Century Studios for "Avatar: The Way of Water" Campaign Created by Disney Takes Home the Gold and Platinum OBIE Awards NASHVILLE, Tenn., March 28, 2023 /PRNewswire/ -- OAAA presented 29 awards during a live ceremony held at the 2023 OAAA/Geopath OOH Media Conference in Nashville, TN. […]
WASHINGTON, March 29, 2023 /PRNewswire/ -- The Out of Home Advertising Association of America (OAAA) and Geopath announced the winners of the 8th Annual Local Case Study Awards at the 2023 OAAA/Geopath OOH Media Conference in Nashville, TN, this week. Since 2016, OAAA and Geopath have honored OOH campaigns that inspire consumers to make a quantifiable impact on local businesses. […]
Out of Home Advertising Association of America (OAAA) reports that Out of home (OOH) advertising revenue increased 20.7 percent in 2022 compared to the previous year, accounting for $8.6 billion. This marks a critical milestone for OOH, with 2022 outpacing the previous record set in 2019. […]
Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX, CREXW), a provider of digital signage and media solutions, announced two material updates for shareholders ahead of its anticipated earnings call scheduled for Thursday, March 30, 2023 at 9:00am EST. 1. Status Of Special Committee’s Consideration of Offer from Pegasus Capital Advisors, L.P. […]
Scott Wells, the CEO of both Clear Channel Outdoor Holdings, Inc. ("CCOH") (NYSE: CCO) and its Americas subsidiary, is taking on the role as chair of the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry. Wells succeeds Sean Reilly, CEO of Lamar Advertising Company, as chairman of the OAAA's board. […]
Dentsu, one of the largest global marketing and advertising agency networks in the world, and OOH Capital Ltd, the out of home advisory, have reached a commercial partnership agreement focused on delivering services for brands, retailers and municipal authorities with untapped physical footprint and potential display media inventory. […]
The collaboration allows Ocean to use The SmartMedia Stack, SMT's self-serve, no-code, drag, drop and distribute studio, further elevating the connection between large format digital outdoor and mobile screens for brands seeking immersive audience experiences. […]
Raleigh, NC – March 27, 2023 – Reveal Mobile, the geofencing marketing and campaign measurement company, has launchedy a new out-of-home (OOH) campaign measurement solution that shows segments of audiences exposed to an OOH ad while the campaign is still running. The new measurement study, designed for mid-market brands and retailers, is updated daily and viewable throughout the campaign. […]
Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “company”) (NASDAQ: CREX, CREXW), a provider of digital signage solutions, announced today that effective at 12:01 am on Monday, March 27, 2023, the Company will effect a one-for-three reverse stock split of its outstanding common stock. […]
Revenue from billboard operations comprised the biggest segment of Boston Omaha's business in 2022. Boston Omaha Corporation's Full Year 2022 Financial Results. […]
Hypercell’s audience measurement solution has been widely deployed in Europe, where clients like JCDecaux use the service in all major cities throughout Finland. […]
Quantela, Digital Alpha, and Starlite Media Form a $50 million Strategic Partnership to Build Advanced Retail Media Networks. Quantela, an urban infrastructure solution provider, and Starlite Media, a retail media network have joined efforts to drive, expand and optimize Starlite's digital retail media network. Digital Alpha, the lead investor, will provide the capital required for the project. […]
Screenverse, a digital out-of-home (DOOH) company in ad management, ad monetization, and programmatic ad solutions and Apparatix, a provider of software solutions for the DOOH industry, are pleased to announce their partnership in the digital billboard programmatic space. […]
Place-based media technology platform Vengo, has signed an exclusive programmatic sales partnership with Geometria. Vengo is the exclusive programmatic partner for several large networks, including AMI’s 20,000 digital jukeboxes and CheddarU’s extensive college campus network of digital screens. Vengo now powers over 27,000 screens across the U.S. […]
Mood Media, the world's premiere on-premise experiential technology and media company, has acquired Vibenomics, the leading in-store digital advertising solution provider. Financial terms of the transaction were not disclosed. […]