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Dentsu and DOOH ad tech firm Moving Walls launch a DOOH supply-side platform in three of the largest African markets

Dentsu Africa is launching a DOOH tech solution that is powered by Moving Walls. This includes a supply-side platform that will aggregate OOH inventory information and connect media owners in the continent to inventory and campaign management tools. The solution is set to launch in three of the largest African markets with a series of pilot campaigns for leading brands. […]

Moving Walls
Mon, Feb 20, 2023 at 12:11 AM

Friday, February 17, 2023 Fri, Feb 17, 2023

WOO President says OOH advertising in MENA region is booming but “there remains work to be done”

World Out of Home Organization President Tom Goddard spoke to delegates at WOO's inaugural MENA Forum (Middle East and North Africa) in Dubai this week. "Why, in a world so unsettled with a war in Europe, an energy crisis, climate change concerns, political instability and economic headwinds are forecasters so buoyant about Out of Home? Because we have so many positive dynamics driving us forward. […]

Fri, Feb 17, 2023 at 4:09 PM

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