Press Releases

Reveal Mobile Introduces New Out-of-Home Campaign Effectiveness Measurement Solution for Mid-Market Brands

Raleigh, NC – March 27, 2023 – Reveal Mobile, the geofencing marketing and campaign measurement company, has launchedy a new out-of-home (OOH) campaign measurement solution that shows segments of audiences exposed to an OOH ad while the campaign is still running. The new measurement study, designed for mid-market brands and retailers, is updated daily and viewable throughout the campaign. […]

Reveal Mobil
Mon, Mar 27, 2023 at 8:00 AM

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Investor alert: digital signage software firm Creative Realities goes for a 1-for-3 reverse stock split effective March 27, 2023 to maintain the listing on Nasdaq

Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “company”) (NASDAQ: CREX, CREXW), a provider of digital signage solutions, announced today that effective at 12:01 am on Monday, March 27, 2023, the Company will effect a one-for-three reverse stock split of its outstanding common stock. […]

Creative Realities
Sun, Mar 26, 2023 at 11:55 PM

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Boston Omaha reports an increase in revenue from billboard operations in 2022

Revenue from billboard operations comprised the biggest segment of Boston Omaha's business in 2022. Boston Omaha Corporation's Full Year 2022 Financial Results. […]

Boston Omaha
Sun, Mar 26, 2023 at 11:52 PM

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Finnish OOH audience measurement firm Hypercell and Canadian mobile billboard analytics company Mobilytics integrate technologies to provide real-time OOH campaign reporting

Hypercell’s audience measurement solution has been widely deployed in Europe, where clients like JCDecaux use the service in all major cities throughout Finland. […]

Hypercell
Sun, Mar 26, 2023 at 11:50 PM

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Starlite gets the funding to grow its retail DOOH network from 300 screens to 6,000 in partnership with smart city tech firm Quantela

Quantela, Digital Alpha, and Starlite Media Form a $50 million Strategic Partnership to Build Advanced Retail Media Networks. Quantela, an urban infrastructure solution provider, and Starlite Media, a retail media network have joined efforts to drive, expand and optimize Starlite's digital retail media network. Digital Alpha, the lead investor, will provide the capital required for the project. […]

Quantela
Thu, Mar 23, 2023 at 11:04 PM

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Screenverse integrates its DOOH inventory with Apparatix platform to enable programmatic buying

Screenverse, a digital out-of-home (DOOH) company in ad management, ad monetization, and programmatic ad solutions and Apparatix, a provider of software solutions for the DOOH industry, are pleased to announce their partnership in the digital billboard programmatic space. […]

Screenverse
Thu, Mar 23, 2023 at 8:22 PM

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1,100-screen digital signage network Geometria enables programmatic buying of its inventory via Vengo platform

Place-based media technology platform Vengo, has signed an exclusive programmatic sales partnership with Geometria. Vengo is the exclusive programmatic partner for several large networks, including AMI’s 20,000 digital jukeboxes and CheddarU’s extensive college campus network of digital screens. Vengo now powers over 27,000 screens across the U.S. […]

Vengo Labs
Wed, Mar 22, 2023 at 7:18 PM

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Curated music and digital signage operator Mood Media acquires in-store media analytics firm Vibenomics

Mood Media, the world's premiere on-premise experiential technology and media company, has acquired Vibenomics, the leading in-store digital advertising solution provider. Financial terms of the transaction were not disclosed. […]

Vibenomics
Tue, Mar 21, 2023 at 10:28 PM

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7-Eleven intends to build one of the largest electric vehicle (EV) fast-charging networks in North America but there is no mention of DOOH ad screens

7-Eleven, Inc. announced 7Charge, its new, proprietary EV charging network and app that delivers a convenient and reliable fast-charging experience at select 7-Eleven® stores in the U.S., and coming soon to Canada. […]

7-Eleven, Inc.
Tue, Mar 21, 2023 at 7:58 PM

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OOH Media agency Talon acquires Canadian counterpart Novus Media Canada

Talon, the global independent out-of-home (OOH) media agency, has acquired Novus Media Canada Corp, a specialised media agency, to faccelerate growth in the Canadian market. Under the ownership of Novus Media LLC, Novus Canada has leveraged its prowess for geography and understanding of location to build smart campaigns for agency partners and their many OOH advertisers. […]

Talon
Mon, Mar 20, 2023 at 5:52 PM

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OOH ad operator Pikasso integrates with tools to combine DOOH ads with mobile campaigns

This agreement with Italy's Hic Mobile allows the engagement of the consumers on both big and small screens, at any moment of the day of any person passing by one of Pikasso digital screens or billboards. Several researches conducted demonstrated repeatedly that OOH is the best primer for mobile engagement. […]

Mon, Mar 20, 2023 at 5:34 PM

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German chain of outdoor clothing stores gets digital signage from PPDS (Philips) in its flagship store

PPDS, the exclusive global provider of Philips digital signage, interactive displays, direct view LED and professional TV products, will provide its range of direct view LED and digital signage to create new,  immersive shopping experiences for visitors inside Jack Wolfskin’s flagship store in Frankfurt. […]

PPDS
Fri, Mar 17, 2023 at 4:31 PM

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Outsmart/PWC report shows UK out-of-home ad revenue grew 31% in 2022, to £1.2bn

Outsmart, the trade body for the Out-of-Home (OOH) advertising industry reported that overall OOH revenue for 2022 saw growth of +31% year-on-year with total revenues of £1.2bn. The figures, collated by PwC, show that Q4 contributed £346 million towards annual OOH revenues, up +3.2% compared to Q4 2021. […]

Outsmart
Wed, Mar 15, 2023 at 11:40 PM

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IAB Australia and OMA to hold a one-day conference on programmatic DOOH March 30, 2023

IAB Australia and the Outdoor Media Association (OMA) are collaborating to curate Powering DOOH 2023. The one-day conference which will be held on 30 March 2023 will present technical and practical content as well as high-level and strategic planning sessions around Programmatic OOH in Australia. […]

IAB Australia
Tue, Mar 14, 2023 at 12:14 AM

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Digital billboard manufacturer Watchfire acquires scoreboard maker Spectrum Scoreboards

DANVILLE, IL – Watchfire, a manufacturer of digital displays owned by an affiliate of H.I.G. Capital, has completed the purchase of the assets of Spectrum Scoreboards of Houston, Texas, giving the company a complete line of fixed-digital sports scoreboards and timing displays. Founded in 1971, Spectrum is one of the largest privately-owned manufacturers of sporting event scoreboards. […]

Watchfire
Mon, Mar 13, 2023 at 7:20 PM

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