Press Releases

National billboard network Digital Outdoor Advertising names Al Leisengang as Chief Revenue Officer

NEW YORK--Digital Outdoor Advertising has appointed Al Leisengang as Chief Revenue Officer. Leisengang brings 20 years of sales experience in strategic planning, revenue growth and profitability to his new role. He will be responsible for overseeing Digital Outdoor Advertising's strategy to drive growth and innovation across all its business lines. […]

Digital Outdoor Advertising
Tue, May 9, 2023 at 11:10 PM

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Lamar Advertising reports net revenue of $471.3 million in Q1, 2023, an increase of 4.4%

Three Month Results:  Net revenue was $471.3 million Net income was $76.2 million Adjusted EBITDA was $198.0 million BATON ROUGE, La., May 04, 2023 -- Lamar Advertising Company (the “Company” or “Lamar”) (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, announces the Company’s operating results for the first quarter ended March 31, 2023. […]

Lamar Advertising Company
Thu, May 4, 2023 at 10:02 PM

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OUTFRONT Media reports a 6% increase in revenue in Q1, 2023, to $395.8 million

"We're pleased to report first quarter revenues came in slightly ahead of our expectations, as our business pace improved through the quarter," said Jeremy Male, Chairman and Chief Executive Officer of OUTFRONT Media. "Despite a somewhat uncertain macroeconomic environment we remain encouraged by what we see in the business and expect continued momentum as we move forward. […]

Outfront
Wed, May 3, 2023 at 9:58 PM

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PATTISON Outdoor becomes exclusive provider of bus advertising in Greater Toronto Area

PATTISON Outdoor Advertising, Canada’s Out-of-Home advertising company, is now the sole provider of bus advertising in the Greater Toronto Area (GTA) thanks to the addition of MiWay to its transit portfolio. The 5-year agreement for advertising rights on MiWay buses commenced on May 1, 2023. […]

Pattison
Tue, May 2, 2023 at 7:56 PM

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National campaign for Maybelline New York Falsies Surreal Extension Mascara is the biggest 3D Out of Home campaign in any market

3D Out of Home at scale: Kinetic and DOOH.com deliver world’s largest 3D OOH campaign for Maybelline New York Falsies Surreal Extension Mascara.   Kinetic, DOOH.com and EssenceMediacomX have launched a major national 3D Out of Home campaign for Maybelline New York Surreal Falsies Mascara. […]

Kinetic/DOOH.com
Tue, May 2, 2023 at 4:33 PM

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Clear Channel Airports commissions study – study says airport advertising is effective

Nielsen Study Reaffirms: Airport Advertising is Highly Effective & Drives Frequent Flyers to Act After Ad Exposure. Clear Channel Outdoor, Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. […]

Clear Channel Outdoor, Airports Division
Mon, May 1, 2023 at 5:26 PM

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UK ad spend grew 8.8% in 2022 to reach £34.8bn; OOH grew 31.1%; spend expected to stall (Advertising Association/WARC)

Modest growth is expected for OOH (4.9%) in 2023 and 2024. London, 27 April 2023: The Advertising Association / WARC Expenditure Report shows the UK’s ad market grew 8.8% to £34.8bn in 2022, despite a dip in the final quarter of the year. Revised forecasts suggest minimal growth (+0.5%) in 2023, with spend expected to reach £35.0bn, before a 3.9% rise in 2024 to a total of £36.3bn. […]

Advertising Association/WARC
Thu, Apr 27, 2023 at 6:32 PM

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Moving Walls integrates with JEKI to automate OOH advertising in Japan

Moving Walls and JR East Marketing & Communications Inc. (jeki) are launching a technology platform that will automate all Out-of-Home (OOH) advertising across Japan. The platform powering "MASTRUM," has been developed by Moving Walls, a global OOH enterprise software provider and has been customised specifically for the Japanese market. […]

Moving Walls
Thu, Apr 27, 2023 at 4:17 AM

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Following France and Belgium, JCDecaux signs a contract with Carrefour Group Brazil to bring DOOH media to the largest retailer in the country

JCDecaux SE (Euronext Paris: DEC), the outdoor advertising company worldwide, has signed a contract with Carrefour Group Brazil – the largest retailer in the country – focusing on a DOOH Retail Media offering that is enhanced by data analytics. […]

JCDecaux
Wed, Apr 26, 2023 at 7:33 PM

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DOOH network Mesmerize wins contract to manage advertising on 75 buses in Canton, Ohio

Mesmerize, a national operator of transit, point of care, and place-based out-of-home advertising, has won an exclusive contract with the Stark Area Regional Transit Authority (SARTA) of Canton, Ohio. The five year agreement gives Mesmerize the exclusive sales rights to the exterior and interior transit advertising on over seventy five buses running in Canton, and throughout Stark County. […]

Mesmerize
Wed, Apr 26, 2023 at 12:10 AM

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Vistar Media Inks Deal With Lamar to Power Its New 55-Screen Digital Out-Of-Home Network in Denver

Vistar Media, a global provider of technology for digital out-of-home (DOOH), and Lamar Advertising Company, one of the largest outdoor advertising companies in the world, have launched the new Denver Transit DOOH network. […]

Vistar Media
Tue, Apr 25, 2023 at 12:14 AM

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DOOH trade body DPAA joins open source header bidding programmatic ad software organization Prebid.org

NEW YORK, April 20, 2023. Prebid.org is an industry-wide initiative supported by a diverse group of over 60 members, representing exchanges, publishers, buyers and third-party developers dedicated to creating standardized solutions for programmatic advertising. […]

Prebid
Thu, Apr 20, 2023 at 1:59 PM

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Madison Square Garden Entertainment, owners of the LED sphere under construction in Las Vegas, sell a stake in Tao Group for $300mln

The move comes as MSG Entertainment completes a re-organization plan, which will see it hive off its live entertainment business into a new entity. As per the plan, which is expected to be formally completed by Thursday, the current company will be renamed Sphere Entertainment Co and will comprise its Las Vegas music arena Sphere and TV unit MSG Networks. […]

Reuters
Wed, Apr 19, 2023 at 3:54 PM

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Useful for Your Sales Pitch: Over Two-Thirds of Shoppers Notice OOH Ads Enroute to Retailers, According to Research from OAAA & Morning Consult (Free research download)

New research shows that out of home (OOH) advertising is capturing the attention of U.S. adults whenever they are heading to a store. Over two-thirds (68%) say that they notice OOH ads while enroute to retailers and the same number state that they notice those very close to or right outside a store. […]

OAAA
Wed, Apr 19, 2023 at 12:10 AM

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Creative Realities deploys digital signage to boost sales at Road Runner Sports store chain

Creative Realities, Inc. (NASDAQ: CREX, CREXW), a provider of digital signage solutions, has deployed a custom digital signage network at Road Runner Sports that are already enhancing the in-store experience and streamlining sales associate efforts. […]

Creative Realities
Tue, Apr 18, 2023 at 2:32 PM

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