Press Releases

Useful for Your Sales Pitch: Over Two-Thirds of Shoppers Notice OOH Ads Enroute to Retailers, According to Research from OAAA & Morning Consult (Free research download)

New research shows that out of home (OOH) advertising is capturing the attention of U.S. adults whenever they are heading to a store. Over two-thirds (68%) say that they notice OOH ads while enroute to retailers and the same number state that they notice those very close to or right outside a store. […]

OAAA
Wed, Apr 19, 2023 at 12:10 AM

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Creative Realities deploys digital signage to boost sales at Road Runner Sports store chain

Creative Realities, Inc. (NASDAQ: CREX, CREXW), a provider of digital signage solutions, has deployed a custom digital signage network at Road Runner Sports that are already enhancing the in-store experience and streamlining sales associate efforts. […]

Creative Realities
Tue, Apr 18, 2023 at 2:32 PM

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Horizon Media Canada agency launches an OOH planning and analytics platform to enhance audience targeting for advertisers

TORONTO, April 17, 2023 -- Horizon Media Canada has launched AMP, its proprietary OOH planning and analytics platform, to boost marketers' out of home advertising performance using precision audience targeting and location data-based site selection. AMP's Canadian debut is part of a broader expansion of Horizon's Data Solutions Group. […]

Horizon Media
Tue, Apr 18, 2023 at 12:17 AM

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New ad sales platform signs deals with US DOOH networks adPlanet and Velocity to sell inventory on their 10,000 screens

Crackle Connex, part of Chicken Soup for the Soul Entertainment, continues to scale operations. Crackle Connex, a new advertising sales platform that simplifies the advertising buying process, has signed deals with two of the fastest growing Digital Out-of-Home (DOOH) networks in the US – rapidly scaling its reach to over 10,000 video screens. […]

Businesswire
Mon, Apr 17, 2023 at 1:29 PM

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Outfront Media Canada LP and RCC Media Inc. to deploy 39 digital bridge overpass screens and 8 large format digital bulletins

The rollout of these assets is already well underway with the majority expected to be completed in 2023. The first 7 Digital Bridge Overpass screens are already live in London, Ontario, providing Outfront with a new market of coverage. These new locations in London provide excellent coverage of this key market with this iconic product with best-in-class sightlines and strong occupancy at launch. […]

Outfront Media Canada
Fri, Apr 14, 2023 at 5:38 PM

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PPDS approves content and device management solution by Telelogos for the new Philips Tableaux series of Advanced Colour ePaper displays

Amsterdam, April 2023: PPDS, the exclusive global provider of Philips professional displays, has approved Telelogos software as the very first remote device management solution for the new Philips Tableaux range of Advanced Colour ePaper displays. […]

PPDS
Thu, Apr 13, 2023 at 10:56 PM

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Creative Realities Signs Agreement to Supply and Deploy up to 5,000 Additional Screens for Starlite Media DOOH Network Expansion

Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX, CREXW), a provider of digital signage and media solutions, has signed a new agreement to deploy infrastructure solutions for up to 5,000 digital media assets for the Starlite Media network at large outdoor shopping centers anchored by big boxes and supermarkets throughout the United States. […]

Creative Realities · Promoted content
Thu, Apr 13, 2023 at 10:20 PM

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Former Executives of DOOH Network Outcome Health Convicted in $1B Corporate Fraud Scheme

A federal jury convicted three former executives of Outcome Health, a Chicago-based health technology start-up company, for their roles in a fraud scheme that targeted the company’s clients, lenders, and investors and involved approximately $1 billion in fraudulently obtained funds. […]

US Department of Justice
Wed, Apr 12, 2023 at 7:34 PM

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Leaders of DOOH ad network Outcome Health convicted on federal fraud charges

CHICAGO (AP) — Jurors found three former leaders of a Chicago-based company guilty of multiple counts of fraud on Tuesday, following a 10-week federal trial that tracked Outcome Health’s rise and dramatic fall after allegations that the officials had lied to customers and investors while taking in about $1 billion. […]

Associated Press
Tue, Apr 11, 2023 at 6:02 PM

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Battery swap stations in Europe offer an alternative to long waits at EV charging stations

By Roselyne Min with AP. The European Union hopes to have 30 million zero-emission electric vehicles (EVs) on its roads by 2030 and plans to ban sales of new petrol and diesel cars from 2035. But right now, long charging times are often a deal breaker for drivers considering switching to an EV. […]

Euronews/AP
Tue, Apr 11, 2023 at 6:00 PM

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E Ink Releases New Outdoor ePaper Technology for DOOH advertising

The Low-Carbon, Environmentally-Friendly Solution for Outdoor Public Information Display. E Ink (8069.TWO), the originator, pioneer in ePaper technology, has launched its latest color ePaper technology, E Ink Kaleido™ 3 Outdoor. This new, print-color ePaper is designed specifically for Digital Out-of-Home (DOOH) advertising signage and is suitable for outdoor use in varying temperature ranges. […]

E Ink
Mon, Apr 10, 2023 at 10:47 PM

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Equistone-backed OOH media agency Talon acquires competitors Evolve and Novus Canada

Talon, a global independent Out-of-Home (OOH) media agency backed by Equistone Partners Europe, has completed two bolt-on acquisitions worth £100m to expand its international footprint. […]

Talon
Thu, Apr 6, 2023 at 12:44 AM

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Digital signage tech provider Creative Realities says it has won a contract “to Deploy Advertising Network of up to 12,000+ Displays in up to 1,000 Experiential Leisure Locations” – customer unnamed

Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX, CREXW), a provider of digital signage and media solutions, has won a new contract to deploy a digital-out-of-home (DOOH) advertising network in more than 1,000 locations in the experiential leisure vertical throughout the United States. […]

Creative Realities
Wed, Apr 5, 2023 at 7:18 PM

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Self-serve omnichannel programmatic ad platform StackAdapt integrates with PlaceExchange to add its DOOH inventory

StackAdapt has integrated with Place Exchange, a supply-side platform (SSP) for programmatic out-of-home (OOH) media to provide its users access to Place Exchange’s supply of global digital OOH (DOOH) inventory. This collaboration will allow advertisers to reach their target audiences via Place Exchange's network of DOOH screens across all major venues and formats. […]

StackAdapt
Tue, Apr 4, 2023 at 7:32 PM

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OOH ad operator New Tradition acquires assets from Victor Signs

The purchase includes Victor’s two massive wall spectaculars along the Eisenhower Expressway. Chicago is the nation's 3rd-largest DMA. New tradition now has more than 30 premium bulletins and spectaculars in Chicago. […]

New Tradition
Tue, Apr 4, 2023 at 4:56 PM

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