JCDecaux SE (Euronext Paris: DEC), the outdoor advertising company worldwide, has signed a contract with Carrefour Group Brazil – the largest retailer in the country – focusing on a DOOH Retail Media offering that is enhanced by data analytics. […]
Mesmerize, a national operator of transit, point of care, and place-based out-of-home advertising, has won an exclusive contract with the Stark Area Regional Transit Authority (SARTA) of Canton, Ohio. The five year agreement gives Mesmerize the exclusive sales rights to the exterior and interior transit advertising on over seventy five buses running in Canton, and throughout Stark County. […]
Vistar Media, a global provider of technology for digital out-of-home (DOOH), and Lamar Advertising Company, one of the largest outdoor advertising companies in the world, have launched the new Denver Transit DOOH network. […]
NEW YORK, April 20, 2023. Prebid.org is an industry-wide initiative supported by a diverse group of over 60 members, representing exchanges, publishers, buyers and third-party developers dedicated to creating standardized solutions for programmatic advertising. […]
The move comes as MSG Entertainment completes a re-organization plan, which will see it hive off its live entertainment business into a new entity. As per the plan, which is expected to be formally completed by Thursday, the current company will be renamed Sphere Entertainment Co and will comprise its Las Vegas music arena Sphere and TV unit MSG Networks. […]
New research shows that out of home (OOH) advertising is capturing the attention of U.S. adults whenever they are heading to a store. Over two-thirds (68%) say that they notice OOH ads while enroute to retailers and the same number state that they notice those very close to or right outside a store. […]
Creative Realities, Inc. (NASDAQ: CREX, CREXW), a provider of digital signage solutions, has deployed a custom digital signage network at Road Runner Sports that are already enhancing the in-store experience and streamlining sales associate efforts. […]
TORONTO, April 17, 2023 -- Horizon Media Canada has launched AMP, its proprietary OOH planning and analytics platform, to boost marketers' out of home advertising performance using precision audience targeting and location data-based site selection. AMP's Canadian debut is part of a broader expansion of Horizon's Data Solutions Group. […]
Crackle Connex, part of Chicken Soup for the Soul Entertainment, continues to scale operations. Crackle Connex, a new advertising sales platform that simplifies the advertising buying process, has signed deals with two of the fastest growing Digital Out-of-Home (DOOH) networks in the US – rapidly scaling its reach to over 10,000 video screens. […]
The rollout of these assets is already well underway with the majority expected to be completed in 2023. The first 7 Digital Bridge Overpass screens are already live in London, Ontario, providing Outfront with a new market of coverage. These new locations in London provide excellent coverage of this key market with this iconic product with best-in-class sightlines and strong occupancy at launch. […]
Amsterdam, April 2023: PPDS, the exclusive global provider of Philips professional displays, has approved Telelogos software as the very first remote device management solution for the new Philips Tableaux range of Advanced Colour ePaper displays. […]
Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX, CREXW), a provider of digital signage and media solutions, has signed a new agreement to deploy infrastructure solutions for up to 5,000 digital media assets for the Starlite Media network at large outdoor shopping centers anchored by big boxes and supermarkets throughout the United States. […]
A federal jury convicted three former executives of Outcome Health, a Chicago-based health technology start-up company, for their roles in a fraud scheme that targeted the company’s clients, lenders, and investors and involved approximately $1 billion in fraudulently obtained funds. […]
CHICAGO (AP) — Jurors found three former leaders of a Chicago-based company guilty of multiple counts of fraud on Tuesday, following a 10-week federal trial that tracked Outcome Health’s rise and dramatic fall after allegations that the officials had lied to customers and investors while taking in about $1 billion. […]
By Roselyne Min with AP. The European Union hopes to have 30 million zero-emission electric vehicles (EVs) on its roads by 2030 and plans to ban sales of new petrol and diesel cars from 2035. But right now, long charging times are often a deal breaker for drivers considering switching to an EV. […]