Press Releases

OAAA Names New Chairman, Clear Channel Outdoor CEO Scott Wells, Elects Five New Board Members

Scott Wells, the CEO of both Clear Channel Outdoor Holdings, Inc. ("CCOH") (NYSE: CCO) and its Americas subsidiary, is taking on the role as chair of the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry. Wells succeeds Sean Reilly, CEO of Lamar Advertising Company, as chairman of the OAAA's board. […]

OAAA
Tue, Mar 28, 2023 at 5:17 PM

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OOH Capital Ltd to provide consulting services for Dentsu group of agencies and their clients

Dentsu, one of the largest global marketing and advertising agency networks in the world, and OOH Capital Ltd, the out of home advisory, have reached a commercial partnership agreement focused on delivering services for brands, retailers and municipal authorities with untapped physical footprint and potential display media inventory. […]

OOH Capital
Tue, Mar 28, 2023 at 12:17 AM

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DOOH ad operator Ocean Outdoor will use SmartMedia Technologies’ stack to allow gamers access to digital billboards during game campaigns

The collaboration allows Ocean to use The SmartMedia Stack, SMT's self-serve, no-code, drag, drop and distribute studio, further elevating the connection between large format digital outdoor and mobile screens for brands seeking immersive audience experiences. […]

SmartMedia Technologies
Mon, Mar 27, 2023 at 2:48 PM

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Reveal Mobile Introduces New Out-of-Home Campaign Effectiveness Measurement Solution for Mid-Market Brands

Raleigh, NC – March 27, 2023 – Reveal Mobile, the geofencing marketing and campaign measurement company, has launchedy a new out-of-home (OOH) campaign measurement solution that shows segments of audiences exposed to an OOH ad while the campaign is still running. The new measurement study, designed for mid-market brands and retailers, is updated daily and viewable throughout the campaign. […]

Reveal Mobil
Mon, Mar 27, 2023 at 8:00 AM

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Investor alert: digital signage software firm Creative Realities goes for a 1-for-3 reverse stock split effective March 27, 2023 to maintain the listing on Nasdaq

Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “company”) (NASDAQ: CREX, CREXW), a provider of digital signage solutions, announced today that effective at 12:01 am on Monday, March 27, 2023, the Company will effect a one-for-three reverse stock split of its outstanding common stock. […]

Creative Realities
Sun, Mar 26, 2023 at 11:55 PM

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Boston Omaha reports an increase in revenue from billboard operations in 2022

Revenue from billboard operations comprised the biggest segment of Boston Omaha's business in 2022. Boston Omaha Corporation's Full Year 2022 Financial Results. […]

Boston Omaha
Sun, Mar 26, 2023 at 11:52 PM

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Finnish OOH audience measurement firm Hypercell and Canadian mobile billboard analytics company Mobilytics integrate technologies to provide real-time OOH campaign reporting

Hypercell’s audience measurement solution has been widely deployed in Europe, where clients like JCDecaux use the service in all major cities throughout Finland. […]

Hypercell
Sun, Mar 26, 2023 at 11:50 PM

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Starlite gets the funding to grow its retail DOOH network from 300 screens to 6,000 in partnership with smart city tech firm Quantela

Quantela, Digital Alpha, and Starlite Media Form a $50 million Strategic Partnership to Build Advanced Retail Media Networks. Quantela, an urban infrastructure solution provider, and Starlite Media, a retail media network have joined efforts to drive, expand and optimize Starlite's digital retail media network. Digital Alpha, the lead investor, will provide the capital required for the project. […]

Quantela
Thu, Mar 23, 2023 at 11:04 PM

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Screenverse integrates its DOOH inventory with Apparatix platform to enable programmatic buying

Screenverse, a digital out-of-home (DOOH) company in ad management, ad monetization, and programmatic ad solutions and Apparatix, a provider of software solutions for the DOOH industry, are pleased to announce their partnership in the digital billboard programmatic space. […]

Screenverse
Thu, Mar 23, 2023 at 8:22 PM

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1,100-screen digital signage network Geometria enables programmatic buying of its inventory via Vengo platform

Place-based media technology platform Vengo, has signed an exclusive programmatic sales partnership with Geometria. Vengo is the exclusive programmatic partner for several large networks, including AMI’s 20,000 digital jukeboxes and CheddarU’s extensive college campus network of digital screens. Vengo now powers over 27,000 screens across the U.S. […]

Vengo Labs
Wed, Mar 22, 2023 at 7:18 PM

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Curated music and digital signage operator Mood Media acquires in-store media analytics firm Vibenomics

Mood Media, the world's premiere on-premise experiential technology and media company, has acquired Vibenomics, the leading in-store digital advertising solution provider. Financial terms of the transaction were not disclosed. […]

Vibenomics
Tue, Mar 21, 2023 at 10:28 PM

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7-Eleven intends to build one of the largest electric vehicle (EV) fast-charging networks in North America but there is no mention of DOOH ad screens

7-Eleven, Inc. announced 7Charge, its new, proprietary EV charging network and app that delivers a convenient and reliable fast-charging experience at select 7-Eleven® stores in the U.S., and coming soon to Canada. […]

7-Eleven, Inc.
Tue, Mar 21, 2023 at 7:58 PM

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OOH Media agency Talon acquires Canadian counterpart Novus Media Canada

Talon, the global independent out-of-home (OOH) media agency, has acquired Novus Media Canada Corp, a specialised media agency, to faccelerate growth in the Canadian market. Under the ownership of Novus Media LLC, Novus Canada has leveraged its prowess for geography and understanding of location to build smart campaigns for agency partners and their many OOH advertisers. […]

Talon
Mon, Mar 20, 2023 at 5:52 PM

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OOH ad operator Pikasso integrates with tools to combine DOOH ads with mobile campaigns

This agreement with Italy's Hic Mobile allows the engagement of the consumers on both big and small screens, at any moment of the day of any person passing by one of Pikasso digital screens or billboards. Several researches conducted demonstrated repeatedly that OOH is the best primer for mobile engagement. […]

Mon, Mar 20, 2023 at 5:34 PM

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German chain of outdoor clothing stores gets digital signage from PPDS (Philips) in its flagship store

PPDS, the exclusive global provider of Philips digital signage, interactive displays, direct view LED and professional TV products, will provide its range of direct view LED and digital signage to create new,  immersive shopping experiences for visitors inside Jack Wolfskin’s flagship store in Frankfurt. […]

PPDS
Fri, Mar 17, 2023 at 4:31 PM

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