Branded Cities upgrades the largest DOOH screen in Canada
Monday, June 12, 2023
Branded Cities relaunches the Atrium Media Tower, now the largest digital screen in Canada.
Toronto, Canada – June 12, 2023, – Branded Cities, North America’s Out-of-Home (OOH) company expanded its presence at Canada’s premium advertising venue: Yonge and Dundas. The latest addition to the company’s portfolio of high-impact spectaculars is the redevelopment of the Atrium-on-Bay Media Tower, which the company originally built and has been operating for over two decades. The redevelopment has transformed the south side of the tower with the installation of the country’s largest digital, full-motion advertising space. The new spectacular, rebranded as The Atrium, measures 130 feet high and 79 feet wide, with an overall size of 10,270 square feet.
With the addition of The Atrium, Branded Cities is the only company that can offer over 50,000 square feet of domination space at the busiest intersection in the country. Yonge and Dundas is best known as “Canada’s Times Square,” with an abundance of entertainment, shopping, and dining establishments surrounding a busy open space that is brought to life by advertising spectaculars.
The Atrium joins a lineup of giant-format digital spectaculars operated by Branded Cities, which includes The Cadillac Fairview TEC Tower (launched in 2017), The Tenor South Digital (launched in 2020), and The Rogers Tower (launched in 2022). The inventory at this iconic venue is strategically offered as part of a larger domination to fully maximize the impressions and impact brands can make with audiences. The ability to perfectly sync and connect the massive screens has enabled brands to implement cutting-edge technology like Sequential Domination, DreamRoom 3D, and Live Streaming, to name a few.
Starting with a 24-hour take takeover by Prime Video, The Atrium will amplify the Pride Month #NotJustForShow campaign with queer-identifying influencers sharing their viewpoints on representation in TV and film for the over 158,000+ daily residents and tourists that frequent Yonge and Dundas.