WARC: Global advertising spend is on course to grow 4.4% this year to a total of $963.5bn and a further 8.2% in 2024; OOH to grow 7.3% in 2024
Five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – now draw over half of global advertising investment and are further consolidating their position. WARC Global Ad Spend Outlook 2023/24: Withstanding Turbulence. […]
Sat, Aug 26, 2023 at 12:46 PM