Press Releases

Programmatic DOOH DSP startup Beyyond Media says it now has 1 million+ digital billboards and screens in Latin America and the US connected on its platform

Beeyond Media, a programmatic digital out-of-home (DOOH) advertising demand-side platform (DSP), says it can now facilitate access to over 1 million digital billboards and screens. This news comes off the heels of Beeyond’s $10M Seed round which is being used to scale the Beeyond business in the United States and Latin America. […]

Beeyond Media
Tue, Sep 26, 2023 at 12:10 AM

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UniLED integrates its third-party DOOH verification platform UniLIVE with Geopath’s hourly audience measurement data

UniLED Offer Third-Party Audience Verification Services for US Digital Out-of-Home Campaigns via integration with Geopath. […]

UniLED
Mon, Sep 25, 2023 at 10:35 PM

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US Out of Home Advertising Grew 2.2% in Q2: OAAA

OOH Produces Second-Largest Quarterly Volume in History of the Medium. September 21, 2023 (Washington, DC) – Out of home (OOH) advertising revenue increased 2.2 percent in the second quarter of 2023 compared to the previous year, accounting for $2.68 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). […]

OAAA
Thu, Sep 21, 2023 at 8:20 PM

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OOH media software provider Moving Walls integrates with Place Exchange to enable global DOOH inventory access for advertisers

Singapore, (Sept 21, 2023) – Moving Walls, the leading provider of Out-of-Home (OOH) media enterprise software, has partnered with Place Exchange, a leading supply-side platform (SSP) for programmatic OOH media, to provide Moving Walls OOH software users with access to Place Exchange’s vast network of digital OOH (DOOH) inventory. […]

Moving Walls
Thu, Sep 21, 2023 at 8:15 PM

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OOH ad tech provider Billups acquires Malaysian OOH ad operator TAC Media

Billups Acquires TAC Media and Appoints David Krupp Global CEO. NEW YORK, Sept. 20, 2023 – Billups, a global Out-of-Home (OOH) technology and managed services company, has acquired TAC Media Sdn. […]

Billups
Wed, Sep 20, 2023 at 8:25 PM

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Clear Channel Outdoor says its immersive showcase shelters in Los Angeles boost street-level reach and impact for advertisers

Clean California is First Brand to Activate Ad Campaign on Newly Launched Transit Shelters in Los Angeles, Connecting with Frequent Commuters & Residents Across the Region. […]

Clear Channel Outdoor
Wed, Sep 20, 2023 at 12:11 AM

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Sweden-based digital signage SaaS provider Zeta Display acquires Austrian digital signage integrator Peakmedia

Malmö - ZetaDisplay AB (publ) acquires Peakmedia digital signage GmbH, an Austrian digital signage integrator. The acquisition is a step for ZetaDisplay towards further strengthening its market presence in the DACH region and Europe. The deal will be accretive to EBITDA and will be funded through the Group’s existing debt facilities. […]

Zeta Display
Tue, Sep 19, 2023 at 8:22 PM

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On-boat static and digital billboard businesses are consolidating, upgrading ad inventory

Seattle, WA — [September 19, 2023] — Ballyhoo Media and Pivot Media Ventures, providers of waterway media advertising, have signed a deal with Trans4Media (T4), a transit advertising operator in Seattle, Washington. As a result, Ballyhoo Media and Pivot Media Ventures become the sole local and national sales representatives for Trans4Media. […]

Ballyhoo Media
Tue, Sep 19, 2023 at 8:20 PM

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Opportunities for OOH advertising as Gen Z will be traveling for longer and spending more this holiday season: Harris Poll Research

Air Travel Expected to See a Healthy Boost This Holiday Season According to Latest OAAA-Harris Poll Research. WASHINGTON, Sept. […]

OAAA
Mon, Sep 18, 2023 at 10:53 PM

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US advertisers expected to increase programmatic DOOH spend by a third over the next 18 months, however, they want better measurement of campaign effectiveness

VIOOH,  the global digital out-of-home (DOOH) supply-side platform, released its annual research into the programmatic DOOH market. prDOOH ad spend is expected to increase by a third (33%) over the next 18 months. Nearly a third (31%) of US advertisers have included prDOOH in media plans – with more (39%) looking to increase this in the next 18 months. […]

VIOOH
Tue, Sep 12, 2023 at 5:50 PM

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Advana expands its DOOH network to 9,000 locations, adds its inventory to Screenverse programmatic DOOH platform

New York, NY [September 12, 2023] - Advana, the DOOH network in self-service food and beverage micro markets, has expanded to over 9,000 locations nationwide. Advana is part of 365 Retail Markets, which represents the largest workplace digital advertising network in the world. Advana has a national micro market presence. […]

Screenverse Media
Tue, Sep 12, 2023 at 5:47 PM

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World Out of Home Organization signs up 200th member, a first one from Kazakhstan

The World Out of Home Organization has signed up its 200th member, and first company from Kazakhstan, with the enrolment of Citix, a major OOH service provider/supplier. Citix is a technology developer at the intersection of Smart Cities and AdTech, creating smartboards – smart street gadgets that provide useful information at the right place in the right time with intuitive interface. […]

Sun, Sep 10, 2023 at 2:17 AM

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Revenues of digital billboard manufacturer Daktronics up 35% in recent financial quarter

BROOKINGS, S.D., Sept. 06, 2023 -- Daktronics, Inc. (NASDAQ - DAKT) reported results for its fiscal 2024 first quarter which ended July 29, 2023. […]

Daktronics
Thu, Sep 7, 2023 at 6:31 PM

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Programmatic DOOH tech firm Vistar Media launches tool that facilitates buying DOOH inventory at retail

NEW YORK, Sept. 06, 2023 -- Vistar Media, the provider of programmatic technology for digital out-of-home (DOOH), has launched its new retail media targeting solution, providing marketers with the ability to easily activate campaigns across DOOH screens in major retailers, at scale, through a single deal ID. […]

Vistar Media
Wed, Sep 6, 2023 at 5:58 PM

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JCDecaux wins the bus shelter contract of Toulouse Métropole and the street furniture contract of the City of Toulouse, for 15 years

Paris, September 5th, 2023 – JCDecaux SE (Euronext Paris: DEC), the outdoor advertising company worldwide, announces that following two different competitive tenders, it has won the bus shelter contract of Toulouse Métropole (population: 796,203) and the street furniture contract of the City of Toulouse (population: 471,941), the fourth largest city in France and the capital of the Occitanie region. […]

JCDecaux · Promoted content
Tue, Sep 5, 2023 at 11:14 PM

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