Press Releases

Programmatic DOOH tech firm Vistar Media launches tool that facilitates buying DOOH inventory at retail

NEW YORK, Sept. 06, 2023 -- Vistar Media, the provider of programmatic technology for digital out-of-home (DOOH), has launched its new retail media targeting solution, providing marketers with the ability to easily activate campaigns across DOOH screens in major retailers, at scale, through a single deal ID. […]

Vistar Media
Wed, Sep 6, 2023 at 5:58 PM

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JCDecaux wins the bus shelter contract of Toulouse Métropole and the street furniture contract of the City of Toulouse, for 15 years

Paris, September 5th, 2023 – JCDecaux SE (Euronext Paris: DEC), the outdoor advertising company worldwide, announces that following two different competitive tenders, it has won the bus shelter contract of Toulouse Métropole (population: 796,203) and the street furniture contract of the City of Toulouse (population: 471,941), the fourth largest city in France and the capital of the Occitanie region. […]

JCDecaux · Promoted content
Tue, Sep 5, 2023 at 11:14 PM

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PPDS unveils new, more environment-friendly range of Philips 4K digital signage

PPDS unveils new sustainability-driven Philips D-Line 4650 4K digital signage range with modular design for extended product lifetimes in North America. […]

PPDS
Tue, Sep 5, 2023 at 11:01 AM

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World Out of Home Organization’s second APAC forum will be held in Bali, Indonesia November 1-3, 2023

The Forum Venue is the Conrad Bali Hilton Jalan Pratama 168 Tanjung Benoa, Kec, Kuta Sel, Kabupaten Badung, Bali, 80363, Indonesia. Delegates will be able to register for the Forum and access a special forum hotel rate via the registration link below. The first APAC Regional Forum, with over 200 delegates, was held in Kuala Lumpur, Malaysia, in October 2022. […]

Mon, Sep 4, 2023 at 10:01 PM

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DOOH ad operator WOW Media launches what it calls the first “standard-size” digital billboard network capable of 3D campaigns

US Gets First 3D Network of Standard-sized Billboards. […]

WOW Media
Mon, Sep 4, 2023 at 12:11 AM

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PPDS uses its ePaper displays Philips Tableau to create the world’s first zero-emission digital art exhibition in Italy

PPDS launches ‘MUSE Digital Art Award’ curating the work of professional and aspiring artists for world’s first ‘zero emission’ digital art exhibition. The MUSE Digital Art Award invites both professional artists and art students from around the world to share their creative visions of the environmental challenges of today and tomorrow. […]

PPDS
Sun, Sep 3, 2023 at 11:21 PM

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Several national out-of-home advertising companies refused the artwork for an AHF campaign promoting the use of condoms

“Just Use It” campaign rejected everywhere but LA; “No Judgmental Bull” edited to run in 15 states. […]

Business Wire
Tue, Aug 29, 2023 at 6:42 PM

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COMMB’s new AI chat GPT tool is designed to help marketers research the OOH ad industry

COMMB Launches OOH-GPT Beta, Harnessing the Power of AI Toronto, August 28 2023 - The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has launched their AI-Powered Chat Generative Pre-trained Transformer (GPT) called OOH-GPT (Beta), which uses the ChatGPT model (trained by OpenAI) and focuses solely on supporting and educating agencies, operators, and brand marketers on out-of-home. […]

COMMB
Tue, Aug 29, 2023 at 5:42 PM

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DOOH network operator Screenverse to sell ad inventory from Olyns recycling container screen network

The collaboration allows Olyns to increase programmatic sales and attract advertisers. SAN JOSE, Calif., Aug. 28, 2023 -- August 28, 2023 – Olyns, an innovative AI-powered recycling solution and retail media network, today announced its partnership with Screenverse, Inc., a leading ad management company that specializes in maximizing revenue for digital screen owners. […]

Olyns
Tue, Aug 29, 2023 at 12:10 AM

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Retail analytics tech provider VSBLTY intends to acquire Shelf Nine’s DOOH network of 4500 in-retail screens

VSBLTY Groupe Technologies Corp (OTCQB: VSBGF) (CSE: VSBY) (Frankfurt 5VS) ("VSBLTY"), an AI software provider of security and retail analytics technology has signed a non-binding LOI to acquire Shelf Nine, https://www.shelfnine.com, a leader in retail media networks, providing brands and retailers specifically targeted digital media advertising and other customer communications content delivered at the point of purchase. […]

VSBLTY
Mon, Aug 28, 2023 at 5:57 PM

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WARC: Global advertising spend is on course to grow 4.4% this year to a total of $963.5bn and a further 8.2% in 2024; OOH to grow 7.3% in 2024

Five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – now draw over half of global advertising investment and are further consolidating their position. WARC Global Ad Spend Outlook 2023/24: Withstanding Turbulence. […]

WARC
Sat, Aug 26, 2023 at 12:46 PM

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Liquid Outdoor Media becomes exclusive sales rep for Regency Outdoor Advertising

NEW YORK, NY, August 24, 2023 -- Regency Outdoor Advertising (Regency) has entered into an agreement with Liquid Outdoor Media (LOM) to exclusively represent Regency as its sales representative to grow market share, revenues, and profitability in the outdoor advertising market. […]

EINPresswire
Thu, Aug 24, 2023 at 8:49 PM

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DOOH network operator and tech provider Edison Interactive to use Airsqreen’s campaign verification software

DENVER and NEW YORK, Aug. 24, 2023 -- Edison Interactive and AirSqreen Inc. have entered a global strategic partnership, building client-accretive transparent reporting with AirSqreen's real time campaign verification technology on Edison Interactive's digital out of home (DOOH) and cross-device screens for Fortune 500 clientele. […]

Edison Interactive
Thu, Aug 24, 2023 at 8:41 PM

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Holding firm T72 acquires Nickelytics, a startup platform that sells DOOH ads on vehicles and delivery robots

TAMPA, FLORIDA, USA, August 21, 2023 -- T72 Club Inc., a firm specializing in acquiring high-performing businesses, has acquired Nickelytics, a player in the ad tech industry. T72 focuses on acquiring organizations with a unique value proposition, high profit margins, and an annual recurring revenue (ARR) exceeding $1M. Nickelytics fits this profile, according to T72. […]

T72 Club Inc.
Mon, Aug 21, 2023 at 9:41 AM

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Omnichannel ad platform Adxcelerant launches its own DSP and SSP for DOOH advertising

Littleton, CO — Omnichannel ad platform AdXcelerant has launched a digital out-of-home (DOOH) demand-side platform (DSP) and a supply-side platform (SSP). These platforms provide access to DOOH inventory across a wide variety of venues. […]

Adxcelerant
Thu, Aug 17, 2023 at 12:14 AM

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