T-Mobile enters agreement to acquire DOOH ad tech platform Vistar Media for $600 million in cash
BELLEVUE, Wash. — T-Mobile (NASDAQ: TMUS) has entered into a definitive agreement to acquire Vistar Media, the leading provider of technology solutions for digital-out-of-home (DOOH) advertisements reaching millions of consumers throughout their daily lives. Through the T-Mobile Advertising Solutions business, T-Mobile will acquire all of Vistar’s industry-leading capabilities. […]
Mon, Jan 13 at 6:11 PM