The Out of Home advertising industry does a better job including women on corporate boards than most Fortune 500 companies. Women account for 32% of the board of directors at Lamar, Outfront, Clear Channel Outdoor and JCDecaux versus an average of 11% for Fortune 500 companies. […]
With Integrated Systems Europe out of the way, industry eyes are turning now to Digital Signage Expo, which is in late March in Las Vegas. Every year, 16:9 provides a free service available to exhibitors to preview their booth plans. I don’t charge for this, and ask only that the exhibitors complete a web form that has a set of questions and requests for links to logos and pix. […]
ELIGIBILITY REQUIREMENTS: Campaigns can be entered by any account executive or sales manager of an OAAA or Geopath member media company. Eligible campaigns must have been posted between January 1, 2018 and December 31, 2018. The campaign must have featured a purely local advertiser - no national or regional campaigns are eligible unless they were contracted locally and appeared in a single market. […]
A panel on direct-to-consumer (DTC) marketing and advertising has been added to the mainstage programing at the 2019 OAAA\Geopath OOH Media Conference + Expo, to be held May 20-22 at the Aria Las Vegas. According to a new study from the Interactive Advertising Bureau (IAB), the future of retail growth comes from direct consumer relationships. […]
With the launch of ROOH, Posterscope India has collated and brought together more than 60,000 digital screens on a single platform. […]
In recent years, thanks to developments in network infrastructure and hardware, IoT enabled devices which were primarily deployed in industrial settings are now becoming more prominent outside it, with the potential to transform businesses across all industries rapidly. […]
One of the most significant trends to emerge from SMI’s 2018 advertising expenditure figures has been the slowdown in growth of online media revenues while at the same time ad spend onto the outdoor media has soared. […]
We asked nine members of Forbes Agency Council to share examples of recent outdoor advertising campaigns they found particularly effective, and why they worked so well. 1. #CancelSouthPark Billboards. 2. […]
As for Clear Channel Outdoor - it's uncertainty. They’re currently leveraged at over 8 times which is too high. It needs to over time be brought down lower. […]
Increasingly I am seeing connections between digital out-of-home interactive screens and search engine advertising and marketing -- especially around the use of data. Others agree. I see DOOH as an opportunity for search platforms and engines to gain media-buying dollars from some of the larger brands paying top dollars to advertise on all sizes of billboards and interactive screens. […]
Digital signage continues to be one of the most exciting and fastest-growing industries with a CAGR (compound annual growth rate) tripling that of the U.S. economy. It has far-reaching implications and opens expansive new opportunities and markets for consultants, systems designers, resellers/integrators, content creators, and end users alike. […]
“Five years from now will put us in ~2023, which is enough time for another two hardware evolution cycles of significance, accompanied by incremental annual product upgrades.” ALGERNON CALLIER, VP | Strategic Innovation & Emerging Technology, Universal Parks & Resorts. […]
Minneapolis-based Tightrope Media Systems is coming out the other side of a rough patch last week, when a cybersecurity researcher doing penetration testing for a client found, documented and then published serious vulnerabilities in the company’s Carousel digital signage software. […]
Back at World HQ after a week in Amsterdam – and for the 2nd time in four ISE visits dealing with a whopper of a cold no doubt picked up when amongst 80,000 people. I have not seen formal attendance numbers, but assume foot traffic would be similar to or exceed 2018. It didn’t SEEM as busy, except for Wednesday, but the actual numbers will tell the story. […]
I think we could do better at embracing technology more quickly. We have so many smart people pointing the way, I think we could be more engaged in the technology conversation and applications in our business. Trust me, I absolutely know how time-consuming it is to do the research, but its vital to our growth. […]