Link Media Outdoor (“Link”), a subsidiary of Boston Omaha Corporation (NASDAQ: BOMN), has completed the acquisition of substantially all of the operating assets of Waitt Outdoor, LLC (“Waitt Outdoor”), based in Omaha, Nebraska. […]
Today’s algorithms, like most automating technologies, empower everyday advertisers to do more with less, and open up many doors for when it comes to gaining insight on customers. The introduction of algorithms has added an unexpected scientific twist to marketing which can never be undone, and those who reject the use of algorithms entirely will soon find themselves hopelessly outdated. […]
According to data from DOmedia and BillboardsIn, OOH spend is expected to be nearly 10 percent higher during a holiday week than the average week in 2018. In this post, we’ll break down some interesting statistics about this year’s Labor Day advertising spend. Billboards dominate spend, even more than usual. […]
News broke yesterday on the continuing iHeartMedia bankruptcy and its impact on Clear Channel Outdoor. A minority investor in Clear Channel Outdoor Holdings Inc. […]
The move comes ahead of Ooh!Media's acquisition of Adshel, which was given the green light by the ACCC last week. WPP, through Cavendish Square Holdings, has been a long-time shareholder of Ooh!Media. Goldman Sachs, which began seeking buyers for the shares on Wednesday, organised the trade involving 12.9 million shares sold at $5.13 each, a 2.8% discount from its last $5.28 closing price. […]
Industry insiders say Outdoor Plus has been looking at its options after rival Ocean Outdoor announced in March that it plans to float on the London stock market and grow "through consolidation". The company has not appointed an external corporate finance firm to advise on its options. […]
Sydney Airport signed a five-and-a-half-year agreement with APN Outdoor for advertising rights across T1 International, T2 Domestic, T3 Domestic and external signage approaching and within the Sydney Airport precinct. […]
AOpen's role in the Acer Group is a provider of turnkey solutions, allowing any partners that wish to cross into the digital signage or machine vision industries, to have an easy access, helping them to spend only a minimum amount of time and costs to begin the operation of AI-related applications and devices. […]
Business Insider reports that SHoP is moving ahead with plans for an 800 foot tall tower with 1 million square feet of retail, office and residential space at the former site of the J.L. Hudson Company Department store on Farmer Street and Gatiot Avenue. The project broke ground in December 2017 This rendering of the project caught Insider’s eye. […]
SITELINE™, by Media Resources, is a patent pending custom LED display system that constrains digital billboard light emissions. Its ability to block light from being seen in light sensitive areas has enabled billboard operators throughout North America to receive zoning variances for numerous sought-after locations. The SITELINE™ process begins with a sites geolocation and site conditions. […]
The digital out of home (DOOH) media company, which among other activities completed the acquisition of Forrest Media in Scotland as well as Ocelot Partners this year, revealed gross profit growth of 8.4% to £8.8m within its half year update. […]
But programmatic campaigns are only as good as the data they use. And far from creating an obstacle, GDPR may just have been the gentle nudge clients needed to open their eyes to what might be possible in this field - and open their boardrooms to more open conversations around the technology and tools their agency partners have access to. […]
Both are location intelligence vendors that work with retailers and brands on online-to-offline advertising and measurement. Both companies have SDKs that help them collect persistent location data from partner apps. App publishers are paid for their location data (and other data) by companies such as Fidzup and Teemo. […]
The dynamic nature of digital out of home increases the possibility of incorrect ad delivery. We measure every second of your ad on every digital panel to let you know if your campaign has been delivered exactly the way you planned and booked. […]
The 10th Anniversary International OOH Congress will take place between 27-28 September in Corinthia 5*, St.-Petersburg, Russia. The organizer is TMG, a co-organizer is NAVC. Two-days Congress program covers all segments of classic OOH, DOOH, indoor & transit advertising. […]
