Tuesday, March 26, 2019 at the DIGITAL SIGNAGE EXPO 2019: 8:00 AM – 5:00 PM. Las Vegas Convention Center | North Hall. Part of the Digital Signage Expo 2019- March 26-29. […]
I sign off on every board that we convert or that we put in new put in and we don’t sign anything off below 20% IRR… On average, the boards we are converting are making about 4X revenues and about 2X rent. […]
This marks the start of a change in how the Outdoor Media Association (OMA) reports OOH revenue, and is due to recent changes in ownership which may trigger compliance issues for the OMA’s ASX-listed members. The industry body will make four quarterly announcements of total aggregated industry data, including the proportion of digital revenue. […]
Innovation in advertising and digital signage technology will result in more relevant ads being delivered to more people on a growing number of out-of-home screens. Screens will also become more intelligent as they will be able to detect the audience around them via cameras or mobile sensors, enabling the optimal ad to be shown. […]
The current cannabis debate explains “billboard speech” in a way that is clear, interesting, and convincing. Commercial speech promotes sales and profit. Cannabis billboards feature commercial and non-commercial messages. […]
Sharp is back again as a loyal sponsor of the annual 16:9 DSE Mixer. At DSE 2019, Sharp’s big highlight will be how its displays are settling in nicely with 4K resolution, but already looking forward to eye-popping 8K. Sharp will showcase its award-winning 70″ class and its upcoming 80″ class (79.5″ diagonal) 8K models. […]
Logic Supply – DSE Booth Number 3218 Why do people going to DSE need to put your company on their Must See list of booths? It’s the people of Logic Supply that make us who we are, and DSE is a great opportunity to get to know the team that you’ll be working with for digital signage hardware solutions. […]
27 of the latest OOH-related personnel changes. Kate Ward, HIRED, Managing Director, MacDonald Media, NYC. Previous- Posterscope, VP Director, NYC, 7 mos; SWK Partners, Business Director, NYC, 8+ yrs; Kinetic, Business Director, NYC 4 yrs. […]
The new office announcement follows STRATACACHE’s 2018 acquisition and rebranding of Scala China and further strengthens STRATACACHE’s commitment to high-rate growth and client support in the Asia-Pacific region with a specific focus on China. […]
Researchers at Osaka University propose a novel flexible tube display that is able to take various surface shapes. Information is expressed by streaming colored fluids through the tube and controlling the positions and lengths of the droplets. […]
Insider's Take: The 5-minute interview is worth listening to so you can understand your opponents. Falzone says digital signs are unsafe. Refer people to the FHWA study which says that digital signs don’t distract drivers. […]
For the first time, advertisers can use one mobile DSP to run campaigns that display complementary messages to audiences across mobile, connected TV, digital out-of-home (DOOH) and programmatic audio. TabMo is partnering with major outdoor advertising companies so that location data can be used to drive relevant content to digital billboards when users will see them. […]
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Out of Home revenue reported for the quarter October to December 2018 saw the total market grow by 8.1% from £332 million in Q4 2017 to £358 million in Q4 2018. The strong Q4 contributed towards total annual revenue of £1,209 million, up 5.7% from 2017, and greater than 2016-2017, which was 1.5%. Digital Out of Home had a significant quarter of growth with an increase of 15.8% in Q4 2018. […]
And, psst… they’re cheaper than television. The combination of timeliness, value and availability has caught advertisers’ attention. Over the past few years, out of home has begun pulling dollars away from TV ad spending, note analysts. […]