Six Canadian projects are among the finalists for the upcoming 2019 Digital Signage Expo’s (DSE’s) 15th annual Apex Awards, which honour achievements in the installation of digital displays and the creation of compelling content. […]
U.S. out-of-home advertising posted the strongest growth in the fourth quarter in over 10 years -- with sharply rising digital billboards revenue. Out of Home Advertising Association of America (OAAA) says U.S. […]
Adjusted revenue up +3.6% to €3,618.5 million, adjusted organic revenue up +5.2%. Adjusted operating margin of €655.1 million, up +0.2%. Adjusted EBIT, before impairment charge, of €339.8 million, down -5.1%. […]
Nashville’s Mayor Briley said, “The billboard has no impact, zero impact!” Wingate Media’s Digital OOH billboard, located directly across the street from the new Nashville Police Station, immediately landed on the local Channel 5 News. […]
Great results for North America. Disappointment elsewhere. Expenses are stubbornly high and most of the revenue gain never made it into consolidated cashflow. […]
It’s a very small world in the OOH industry, so “sticking it” to landowners and burning bridges are not sound business practices. Link has been growing rapidly. Where are you looking for real estate managers right now? […]
Out of Home incubator KineticX (part of WPP) is partnering with a new outfit called Pluvo to create what they call “air-purifying advertising inventory, at valuable high foot-fall locations across London.” Pluvo’s patent-pending street furniture product claims to use an enclosed mist of water droplets to remove dangerous pollutants from the air. […]
It’s only been a week since Sadiq Khan’s ill-conceived ban on ‘junk food’ advertising across London’s public transport network came into effect, but the unintended consequences are already coming to light. As I explained last June, ‘junk food’ has no legal definition. […]
CHEQ, whose scientists continue to build out a military-grade ad-verification service, analyzed 4.1 billion ad requests made in the United States across 1.2 million websites between October 2018 and February 2019 -- up about 20% from the prior year. About 18% of the online ad traffic was fraudulent. […]
Out-of-home media owners continue to accept ads which are sexually exploitative. It is inconsistent to be on both sides of this issue. I stand with Patrick O’Donnell, President of Yesco who recently said, “Just because you can do something doesn’t mean we should. […]
Let's face it. Up until now, OOH advertising has had a very hard time competing in the arena of audience-based buying. Yes, you can choose OOH locations that are within a certain proximity to your place of business(es), but for so many advertisers, that isn't enough. […]
Away from handheld devices, Augmented Reality has also come to carve out an impressive body of Digital Out-of-Home work – where the digital meets the real world. On a grander scale, public, large-format AR executions can immerse the audience in the theatre and spectacle, where people gather to watch and take part. […]
Executives from out of home (OOH) advertising specialist firms will serve on a panel at the OAAA\Geopath OOH Media Conference + Expo, to be held May 20-22 at the Aria Las Vegas. Leaders from Billups, Kinetic Worldwide, Outdoor Media Group, Posterscope, Rapport, and Talon Outdoor will provide insights about planning and buying strategies for many of the nation’s premier brands. […]
ADstruc is no more. Company founder John Laramie says the firm made a decision to exit the licensing business to focus full-time on the agency operation. Over the course of the last year just about all of the licenses to outside agencies have expired and are not being renewed. […]
OOH Conference & Awards were established in 2011 to reward excellence in Outdoor Advertising & Digital Signage. Today’s out of home medium offers new technologies, new formats, and more creative thinking to help advertisers and their agencies take their message further. […]