Screens in medical waiting rooms is one of the most well established kinds of digital OOH media, and there’s been no end of companies that developed networks built around advertising-supported content. […]
Throughout December, we are revealing the best of our industry in 2018. McDonald’s 'Weather-reactive campaign'. […]
As the Digital Signage market continues to grow at a rapid pace, 2018 has been a busy year for Allsee Technologies. Allsee began the year fresh off our win of the elite Queen’s Award for Enterprise in Innovation, which we won in 2017. […]
Pacific Outdoor operates over 1,000 advertising displays, including Bulletins, Posters, Digital Billboards and Wallscapes. With the Seattle acquisition, Pacific will now be offering clients full coverage from Snohomish County in the north, through the downtown urban core, to Tacoma (Pierce County) in the south. […]
On the data collection side, with a mechanism first introduced in 2016, Intuiface can integrate with any data source, business logic, or connected object, extract information from those sources in real time, and tie that information in with the ongoing actions of users standing at the screen. […]
The story of once-hyped augmented reality (AR) startup Blippar has come to an end. The London-based company announced yesterday that it had started insolvency procedures, a process that means all employees will be let go and, likely, services terminated. Back in September, Blippar raised $37 million as it sought more runway to reach profitability by focusing on the B2B sphere. […]
Would Radio Zone Casting Change the Balance of Ad Dollars? Removing the barrier by the FCC would allow radio stations to better serve audiences and advertisers. One of the competitive advantages OOH has enjoyed for many years would be gone. […]
More pressure to standardize impression metrics. As DOOH buys start to blend with online & mobile, buyer expectations around measurement have already been shifting and will continue to be felt into 2019. Measurement bodies are working to update methodologies and more technology is available to count impressions & dwell at scale. […]
Is the future of out of home bright and why do media and entertainment companies invest in OOH? The answer to both of those questions is ego. That’s not changing in Hollywood anytime soon. […]
Unlike many industries which have similar or larger market values, real estate is both local and in the vast majority of cases requires the consumer to visit a physical location. This presents a special opportunity for those in the Out of Home (OOH) industry, but only if they know what is important to those selling real estate and what the industry trends are. […]
Bank of Montreal (BMO) disrupts foot traffic in an underground concourse in downtown Toronto by celebrating the spectacular seasons of Ontario. It does this by using ambient content that responds to movement and behavior of busy commuters developed by Cineplex Digital Media (CDM). […]
Key considerations. First, you need to consider what your overall goal is for your digital signage. From there, you can determine what key features you need to accomplish your goal. […]
The new Istanbul Airport in Turkey, which is opening in phases, has almost 700 Samsung LCD and LED displays, with the direct view LED encompassing more than 1,000 sq. meters of visual space. The centerpieces of the install are two giant 193-sq. […]
Lamar has 175,000 billboards throughout the United States, Mr. Miller said, adding that slower traffic had helped the company’s data collection program determine who was looking at the board and for how long. […]
The collaboration allows Amobee clients to converge out-of-home media with other digital channels through Amobee’s demand-side platform, delivering true real-time bidding, seamless workflow integration, and digital attribution. Once an ad has played in physical space, Amobee’s platform generates deep audience insights about the audiences exposed to out-of-home ads. […]
