McDonald’s acquires data analytics tech to customize drive thru signage in real time (Channel e2e)
McDonald’s did not disclose the deal’s value, but Bloomberg says the price tag was about $300 million. Dynamic Yield, based in New York City, works with brands in travel, finance, media, and e-commerce to create personalized experiences. McDonald’s says it will use the company’s technology to create a more personalized customer drive thru experience. […]
Tue, Mar 26, 2019 at 7:41 PM