This may be indicative of nothing, but a couple of the largest digital signage companies in Scandinavia are getting new CEOs. Sweden’s ZetaDisplay has announced its President and CEO, Leif Liljebrunn (pictured above), will take on a new role on VP Mergers and Acquisitions this fall, once a CEO search and the new person is in place. […]
EVENT DETAILS On May 21, Rishad Tobaccowala speaks at the 2019 OAAA/Geopath OOH Media Conference + Expo at the Aria Resort in Las Vegas. […]
By Jeff Gropper, President/Founder of JKG Consulting. I had the opportunity to attend the DSF DOOH Summit the day before the two day expo and was personally excited to see the creative side of the business addressed by Jake Lee High from Future Colossal and Amahl Hazelton from Moment Factory. […]
Digital technology is driving the re-imagination of the store of the future. Price and quality are no longer strong enough attractors – the rise of online shopping means retailers must work harder to persuade customers to visit their physical stores, and hold their interest once they’re there. […]
This past Saturday marked Earth Hour, the world’s biggest grass roots movement for the immediate call to action on climate change, including sustainable lifestyles, plastic-free oceans (a cause close to Ocean Outdoor’s heart), deforestation and water conservation. […]
The company appoints Cary Huang to a dual role. […]
Digital signage hardware, software, and network service provider Stratacache is to open its new regional headquarters in Singapore for leading Asia-Pacific operations across its marketing technology companies, including Scala. The new 288 m2 (3100 sf) office will allow the company to centralize its operations and provide sales, marketing, development, services, and customer support in the region. […]
Chips and Sauce —Candy and Cola —Baseball and DSE. Creative OOH Executions which came to our attention last week. […]
Samsung's latest innovation in the commercial digital signage space, the OMN-D Series, is a dual display with screens on both sides that can showcase crisp content, even in direct sunlight. The screen can display engaging videos and imagery in a storefront window, for example, and other information on the opposite side that's viewable from inside the store. […]
Bigger, brighter, and blending better into their environments, today’s video walls are transforming the way we look at everything from entertainment to critical data. Of course, video walls are nothing new; they have been around for several decades, and for the most part, in two basic form factors. For spaces like control rooms, you had multiple bulky monitors stacked together. […]
By Jean-Christophe Conti, CEO of VIOOH. Let’s avoid the fate of publishers who lost so much to the big tech platforms, fraud and an army of adtech middlemen muddying the waters. But let’s also acknowledge how programmatic technology can help transform this oldest of mediums into a digital force to be reckoned with. […]
I found the article on “New York’s Billboard Barge Conflict” very interesting. And, while I don’t pretend to be an expert in maritime law or New York zoning, this conflict is right up the alley of several cases I’ve handled for the owners of traditional billboards erected originally out of the view of any roadway. […]
I was dismayed to learn recently from one of the U.K.'s largest media owners, that just 10 percent of the creative delivered to their full-motion digital portfolio is animated. I've been scratching my head ever since. Can it be budget constraints? […]
Duminil explains that the issue is not in keeping consumers away from the mobile, but rather how OOH and mobile work in tandem to communicate effectively. More here on how the OOH space has evolved with the rise of digital OOH and what clients really want from their marketing dollars spent. With the rise of DOOH, what do you think are the expectations that clients are looking on OOH advertising? […]
Word on the street, 18 hired, promoted—latest personnel moves in OOH. […]