Editors’ Picks

Review of RetailEXPO 2019: Retailpocalypse, last mile issues and innovative tech (Retailtech Innovation Hub)

Highlights from RetailEXPO 2019, which took place in London last week. This year saw Retail Business Technology Expo (RBTE) combine with its Retail Digital Signage Expo (RDSE) and Retail Design Expo (RDE) offshoots and emerge as RetailEXPO. The organisers, Reed Exhibitions, said that the move was the result of research involving over 150 senior retailers and brands. […]

retailtechinnovationhub.com
Tue, May 7, 2019 at 7:58 PM

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How often should you replace a digital signage network? (AVInteractive)

The ideal time for retailers and franchisees is every three years, when equipment warranties expire, while concerns about costs can be managed with rental finance, writes Kevin Bierman. […]

avinteractive.com
Tue, May 7, 2019 at 7:57 PM

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JCDecaux Singapore Targets Commuters’ Key Moments with Mastercard (DSConnection)

Singapore, 7th May 2019 – JCDecaux Singapore, the number one out-of-home media company in Singapore and a subsidiary of the JCDecaux Group, partnered Mastercard, Posterscope and Carat Media for Mastercard’s Tap & Go™ campaign in Singapore. […]

digitalsignageconnection.com
Tue, May 7, 2019 at 7:52 PM

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RetailExpo: What sustainability means to retailers (Retail Gazette)

As the Extinction Rebellion protests continue to take place across the UK, retailers begin to realise a roused subject may bring change to the industry. RetailExpo took place last week & saw speakers give their thoughts on what sustainability means to retailers. Retail Gazette visited the trade show to hear from the experts. […]

retailgazette.co.uk
Tue, May 7, 2019 at 7:50 PM

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North Carolina House bill gives billboard companies the option to move signs when they’re removed due to the construction of new roads (The Olympian)

After defeating legislation on the same topic in 2017, the House approved a measure that would allow outdoor advertising companies to relocate billboards that must be removed because the land upon which it sits is being condemned to build a highway project. The previous session's bill failed because House members said the changes took away local control of billboard sites within cities and towns. […]

Tue, May 7, 2019 at 7:46 PM

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Are Your Digital Signs Not Being Noticed? ‘Think Outside the Rectangle’ (Commercial Integrator)

In a screen-saturated environment, integrators need to “think outside the rectangle.” The latest teaching exercise that I have been working on relates to what economists call the “commodity trap.” The danger for us in the commercial AV industry is that if everything appears the same… the differentiation then becomes price. […]

commercialintegrator.com
Tue, May 7, 2019 at 6:53 PM

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How to design beautiful digital signage on a budget (DSToday)

Graphic designers tend to be expensive and you don't want to create a situation where every idea, every opportunity to message your audience, is taxed with heavy professional fees. So how do you execute beautiful, targeted, high-quality messaging that is tailor made for each screen in your network on a limited budget? […]

digitalsignagetoday.com
Tue, May 7, 2019 at 6:50 PM

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How Digital Billboards Communicate With The Public During Emergencies (Billboard Insider)

Here’s a list Insider compiled with the help of the OAAA. You should make sure your regulatory and government agencies know about how digital billboards can help the community during emergencies. Clear Channel posted emergency info after the 35W bridge collapsed in Minneapolis in 2007. […]

billboardinsider.com
Tue, May 7, 2019 at 6:38 PM

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DigiOutdoor’s McCord Pleads Guilty: How to Avoid Fraudulent Contractors (Billboard Insider)

Wash DC out of home executive Don MacCord pleaded guilty and was sentenced to $1.4 million of restitution and 30 months jail followed by 3 years of supervised release for conspiracy to commit wire fraud. Here’s a list of MacCord’s misdeeds mentioned in the Sentencing Memorandum. […]

billboardinsider.com
Tue, May 7, 2019 at 6:30 PM

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Jean-Charles Decaux’s great airport passion play: interview to Moodie Davitt Report

Jean-Charles Decaux is one of the most influential figures in the world of advertising and communications. He has served as co-CEO of JCDecaux (along with his brother Jean-François Decaux) and as a member of its Executive Board since October 2000. […]

ezine.moodiedavittreport.com
Tue, May 7, 2019 at 6:28 PM

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Nancy Fletcher: OOH needs to punch above its weight (Media4growth)

Unity, collaboration and perseverance are the three key pillars that will support the global industry in the collective efforts to wrest a larger share of the ad pie. […]

media4growth.com
Tue, May 7, 2019 at 6:28 PM

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Digital, mobile and DOOH ad platform Atedra integrates audience data from Datonics (PRWeb)

The deal provides advertisers using Atedra’s demand-side platform for desktop, mobile and digital out of home (DOOH) audience campaigns in Canada and the U.S. access to Datonics’ data segments, strengthening audience profiles and their ability to reach the right consumers, at the right time. […]

prweb.com
Tue, May 7, 2019 at 12:10 AM

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A history of anti-billboard movement in Australia (The Conversation)

Recent debates about prominent advertising in Melbourne and Sydney have highlighted public concerns about the commercialisation of public space. The sense that our cities have become increasingly vulnerable to commercial forces is premised on the assumption that advertising has no place in our cities. However, historical images of our cities challenge this view. […]

theconversation.com
Tue, May 7, 2019 at 12:10 AM

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Common legal issues with billboard leases and disputes with landlords (Billboard Insider)

Recording in Real Property Records: o Always a good idea to at least record memorandum of lease; Include provision in lease requiring property owner to execute memorandum for recording in real property records. o Actual and constructive notice; Constructive notice of lease binds subsequent purchasers, but… Typically have actual notice because of sign. […]

billboardinsider.com
Mon, May 6, 2019 at 6:52 PM

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Ad Age: Low-cost airline uses unbooked billboards in ad campaign, without any outdoor investment

The campaign, via Havas Paris Seven, takes advantage of the fact that the green paper covering empty billboards (15 percent are apparently unsold during holiday periods) is exactly the same color as Transavia's logo. […]

adage.com
Mon, May 6, 2019 at 5:54 PM

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