Editors’ Picks

Report from the IBOUSA Conference – How to protect your digital billboards from hackers (Billboard Insider)

Insider is at the IBOUSA conference in Savanah, GA. Here is one of the things we found interesting on Wednesday. Bill Ripp, Lamar Bill Ripp, VP of Digital Development at Lamar Advertising and Jim Shimmin, GM of Digital Products at Formetco both offered their perspectives on digital security. […]

billboardinsider.com
Thu, May 9, 2019 at 6:55 PM

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Primesight launches luxury ad screens in London’s poshest area (Prolific London)

Digital out of home specialist Primesight has launched thirteen high-tech digital screens located in prime retail areas in London’s most affluent and desirable borough - Kensington and Chelsea. The screens, which were developed through Primesight’s InLink joint venture, will only host high-end advertising spots, and have been branded as The Luxury Edit. […]

prolificlondon.co.uk
Thu, May 9, 2019 at 6:48 PM

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Digital Outdoor Advertising (DOA) Network Partners with Vistar Media to Bring Programmatic Revenue to Independent Billboard Operators (DSConnection)

NEW YORK – May 9, 2019 – Digital Outdoor Advertising (a woman-owned, WBENC certified, network of over 6,000 billboards across the US and Canada) has partnered with Vistar Media, the provider of programmatic technology for out-of-home, to bring programmatic revenue to independent billboard operators. […]

digitalsignageconnection.com
Thu, May 9, 2019 at 10:25 AM

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16:9: Seattle DSF Mixer Gets The Understory On Amazon’s Spheres

It took going to Seattle to remember and realize a few things about the city and region. First, there are some really big, impactful companies out here – like Amazon, Microsoft, Costco, Boeing and a little coffee chain called Starbucks. Second, there’s more of a signage ecosystem than is maybe obvious. […]

sixteen-nine.net
Thu, May 9, 2019 at 9:26 AM

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Metro Vancouver suburb municipality kills plans for construction of digital billboards (Tricity News)

Electronic advertising billboards will not be coming to Coquitlam anytime soon. Council voted down a staff recommendation last week outlining design guidelines for the signage, which would have been permitted in certain parts of the city and along Highway 1. […]

tricitynews.com
Thu, May 9, 2019 at 12:08 AM

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ExchangeWire: Programmatic Technology Is Fueling Growth in OOH Advertising

Sue Hunt, chief revenue officer of VIOOH, discusses how programmatic is affecting the oldest advertising medium, as well as what steps can be taken to scale OOH advertising going forward. Advertising’s oldest medium is becoming its most exciting new channel. […]

exchangewire.com
Wed, May 8, 2019 at 6:39 PM

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Appraiser says out-of-home companies are valued at 10-12 times cash flow (Billboard Insider)

Our average is 10.5 or 11, and in term of revenue multiples I think we’re in the 5 to 5.5 times range…During the last recession we saw a spike in multiples. We were looking at lower revenues and lower cash flows and buyers were anticipating that to be a temporary thing. One of the original staples of analysis when looking at valuation is lease costs. […]

billboardinsider.com
Wed, May 8, 2019 at 6:15 PM

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Top 5 Augmented Reality Digital OOH Experiences by Grand Visual

1. Pepsi MAX: Unbelievable Bus Shelter. As commuters waited at this busy bus shelter, they were faced with ‘Unbelievable’ scenarios. […]

grandvisual.com
Wed, May 8, 2019 at 2:07 PM

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Broadsign acquires Canadian programmatic DOOH platform Campsite

This news follows the recent acquisition by Broadsign of premier out-of-home enterprise solution, Ayuda Media Systems. Both transactions have closed. Campsite, founded in 2016 by Newad but run as an independent company, has partnerships with many of Canada’s major digital out-of-home companies and agencies, among them Pattison Outdoor, Captivate, IDS Canada and Astral. […]

broadsign.com
Wed, May 8, 2019 at 1:11 PM

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16:9: Robert Heise On How GDS Sets Itself Apart In An Increasingly Crowded Outdoor Display Field

Most people think about northern Italy for wine, food, fashion and beautiful scenery, but it’s also home to some well-established technology companies like Global Display Solutions, or GDS. The company has been around for decades and built up a very solid business for rugged, industrial-grade displays for use-cases like bank ATMs. […]

sixteen-nine.net
Wed, May 8, 2019 at 11:02 AM

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Clear Channel International Changes Operating Structure – Including Creation of European Region (DSConnection)

London, 8th May 2019:  Clear Channel International (CCI), the leading innovator in out-of-home advertising, has created a new European region, establishing four clear operating regions for its holding company Clear Channel Outdoor Holdings (NYSE:CCO). […]

digitalsignageconnection.com
Wed, May 8, 2019 at 9:14 AM

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Why brands should care about out-of-home advertising now (Performancein)

As the latest numbers from agencies Magna and Zenith both show, OOH spend is on the rise, and will continue to play a big part in ad spend growth in the future. According to the latter, in the US alone, between 2018 and 2021, it is expected to expand by more than $4 billion. No wonder the Economist described it as a “booming” medium. […]

performancein.com
Wed, May 8, 2019 at 12:41 AM

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Dataxu and Aircast to offer programmatic DOOH inventory in Philippines

The partnership with Aircast, a DOOH provider based in the Philippines, with most of their screens located in metropolitan Manila, allows Dataxu to offer brands and agencies inventory to 150 sites in total, with a daily viewership of over 120,000. Advertisers can target audiences by selected tourist destinations or cities, by time and date, and specific live weather conditions. […]

thedrum.com
Wed, May 8, 2019 at 12:41 AM

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Forbes: Six Tactful Ways To Handle A Great Advertising Client With A Bad Idea

Sometimes, you know from experience that a certain idea clients are championing simply will not be successful. It can be difficult to shoot down a client's idea, especially if they're excited or passionate about it. Remember, though, that they hired your agency for your expertise – and you owe it to your client to steer them away from an undertaking that will not provide the results they need. […]

forbes.com
Wed, May 8, 2019 at 12:41 AM

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16:9: Broadsign Acquires DOOH Ad Exchange Campsite

Broadsign owner and CEO Burr Smith is seemingly the man of the moment in the digital OOH business. He made some waves by acquiring crosstown rival Ayuda Media Systems in late April, and he’ll no doubt stir things up again with news his company has acquired the digital OOH ad exchange Campsite, which like Broadsign and Ayuda is based in Montreal. […]

sixteen-nine.net
Wed, May 8, 2019 at 12:11 AM

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