United States, advertising revenues, 1995 - 2016; annual average % change: Outdoor: +2% : TV: +1% Radio, magazines and newspapers declined. […]
The VMO Active network reaches more than 1.1 million consumers in nearly 700 clubs. Hill says the addition of Anytime Fitness sees the VMO market share in health club advertising rise to 80% across Australia. VMO will represent Anytime Fitness effective immediately with former Collective Media Chief Executive Andrew Sneddon, joining the organisation as General Manager - VMO Active. […]
From November 2018 through January 2019, Pandora’s campaign will be featured in high-traffic travel hubs across airports, buses and railroad stations in Atlanta, Miami, Nashville, New York City, Oakland, San Francisco, and more. Pandora will also run a custom 250-ft LED billboard at the World Trade Center station’s Oculus transportation hub in New York City. […]
The CLEDIS display – new tech that is micro/mini/something LED versus the normal surface-mounted LEDs we see most places – went up recently as a back wall of one of the few retailers out there that would look at the price tag and shrug – Apple. The cost would be north of $1.5 million USD for this very pretty moving wallpaper. […]
Innovations developed by online advertisers are working for billboards. Most forms of conventional advertising—print, radio and broadcast television—have been losing ground to online ads for years; only billboards, dating back to the 1800s, and tv ads are holding their own (see chart). […]
A billboard start-up exec was elected to the Ohio Legislature. The legal-cannabis category expanded. And some states will have more road money. […]
The major out-of-home media owners all seem to think they have a secret sauce and can go it alone with building their own industry exchange. We will quickly realise we have too many and I believe it will affect what our advertisers think is the common currency for OOH. […]
Third quarter 2018 adjusted revenue up +6.2% to €867.7m; Third quarter 2018 adjusted organic revenue up +7.3%; Adjusted organic revenue growth for Q4 2018 expected to be up around +4%; Adjusted organic revenue growth for Full Year 2018 expected to be up around +4.5%. […]
Manchester-based start-up Bidooh, which develops billboards that use facial recognition to target adverts to passers-by, has won a contract to install 10,000 of its screens across South Korea. […]
A series of Brexit-themed posters that appeared across London today have been "flyposted illegally", outdoor advertising company Clear Channel have said. The posters, which depict Boris Johnson holding Russian flags, and another featuring Russian President Vladimir Putin winking, were pasted over existing posters on Clear Channel-owned advertising space. […]
Clear Channel Outdoor Holdings Inc. posted revenue of $663.7 million in the period On a per-share basis, the San Antonio-based company said it had a loss of 18 cents. Clear Channel Outdoor shares have climbed 30 percent since the beginning of the year. […]
Net revenue increased 4.8% to $418.5 million; Net income was $94.1 million; Adjusted EBITDA increased 5.3% to $192.5 million; Three Month Acquisition-Adjusted Results: Acquisition-adjusted net revenue increased 3.1% . Acquisition-adjusted EBITDA increased 3.0%. […]
E Ink Holdings, electronic ink technology, and Fujitsu Semiconductor have developed a reference design board for battery-less ePaper tags using E Ink's ePaper and Fujitsu’s UHF (Ultra High Frequency) band. […]
The campaign generated 1,200 interactions during a single week, according to a Youtube video from JCDecaux. The displays featured silhouettes of figures in certain dance poses. Customers had to follow those moves closely. […]
Mimo Monitors’ screens have been deployed around the world for Fortune 500 and leading brands such as Google, Logitech, Verifone, Hertz, John Deere, Four Winds Interactive and more. […]
