Tenthavenue housed Kinetic, Joule, Candyspace, Spafax, Forward, Shopper2Buyer and TMarc as subsidiaries. Kinetic, the out-of-home media buying agency, is the best-known business within Tenthavenue and it is understood that it will now formally sit within Group M, the home of WPP’s media agencies. […]
Tenth Avenue sat on top of Kinetic, WPP’s global Out of Home planning and buying company. Apart from supervising Kinetic its operational business seemed to be mainly an experiential agency in South Africa. Tenth Avenue came into being around the time WPP was negotiating a tricky buyout of Eric Newnham’s Poster Publicity. […]
The expanded UNIQLO store at Toronto Eaton Centre – a huge indoor mall in the city’s central business district – has a staircase that’s now lined with LED risers. The stairs were custom-made by Ottawa’s UTG Digital Media for the expansion. […]
Each year, this award is presented to one out of home (OOH) advertising company for its extraordinary contribution to the Ad Council’s public service communications programs. The Ad Council, a national non-profit organization, uses the power of communications to tackle the nation’s toughest issues. and is the creator of national campaigns including Smokey Bear and “Love Has No Labels. […]
The great folks at Minneapolis-based Screenfeed have been working on something since last October with the National Center for Mission & Exploited Children in the U.S. Using an API from the center, Screenfeed has built a content feed of kids that are missing, based on the location. […]
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The post THE TOP 5 ESSENTIALS FOR WAY-GUIDING appeared first on Digital Signage Summit Europe. […]
Canadians all know Cineplex as the dominant movie theater chain in that country, and the Toronto-based company has also been expanding its reach, in recent years, into other related lines of business. […]
This OAAA Special Report is based on Nancy Fletcher’s “State of the Industry” speech on May 21, 2019, at the 2019 OOH Media Conference + Expo in Las Vegas. The first time I reported on the “State of the Industry” was in 1991. Today is the 29th and final time I’ll have this honor. […]
As the digital signage industry continues to grow, the need for easier interoperability will increase. In the early days of digital signage there were two pieces of software used for most projects. Assets like images and videos were generated in creative tools, often from Adobe. […]
“Now there are 400 at very senior levels, either running companies or their general counsels or their regional managers,” Fletcher said. “The progress has been great.” The OAAA represents the $8 billion per year out-of-home advertising industry, which includes advertising on billboards, transportation and in malls. […]
The study examines the underlying understanding of OOH including how effectively marketers’ needs are currently being met, how the industry is differentiated in their minds, how OOH fits into their strategic needs moving forward, and how OOH is perceived by brand and agency decision-makers. […]
Using Quorum, OOH Sales reps can now easily add companion mobile and social advertising to existing physical OOH placements within their client’s media plan. […]
Board Room Members: Jack Sullivan, Bob Wolfe Daniel Wilkins and Brent Baer address Outdoor Advertising’s issues of the day. […]
New members include: Action Signs Saratoga, CA; Advanced Mobile LED Pompano Beach, FL; Alpine Media Technology Centennial, CO; Bitposter London, UK; BOLDSITE Media New York, NY; Boostr New York, NY; Britten Traverse City, MI; Del Outdoor Advertising Yuma, AZ; EMG Media Group New York, NY; Evergreen Trading New York, NY; Gainbuzz New York, NY; Green City Solutions New York, NY; Greenberg Traurig Miami, FL; Health Media Network Darien, CT; Heritage Outdoor Media New York, NY; ImageSails Miami, FL; Innovative Outdoor Adv. […]