Editors’ Picks

CBS: N.Y. Lawmakers Move To Outlaw Floating Billboards

After a bitter battle on the waterways, New York state lawmakers have voted to officially outlaw floating billboards. A bill passed in the state legislature prohibits companies from operating boats with digital billboards or other billboards that use flashing, intermittent or moving lights. “Billboards belong in Times Square, not in the middle of the Hudson and East Rivers or the Erie Canal. […]

newyork.cbslocal.com
Mon, Jun 24, 2019 at 8:47 AM

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NY Post: Legislature passes ban on floating billboards to prevent ‘Times Square on the Hudson’

State lawmakers passed a buzz-worthy bill barring boats with electric billboards from cruising the Hudson, East River and every other fluvial freeway in New York state. The proposed legislation, passed Thursday, is intended to address a recent spate of complaints about boats ferrying gaudy ads, which critics said marred some of the Big Apple’s most scenic views. […]

nypost.com
Mon, Jun 24, 2019 at 8:44 AM

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16:9: New 4th Gen Raspberry Pi Has 4X RAM And Does Dual 4K

The UK-based Raspberry Pi Foundation has announced the 4th generation of its micro PC board – a Raspberry Pi 4 that for a $35 barebones price has 4X the RAM of earlier versions, as well as a faster CPU and graphics, faster Ethernet, dual-band Wi-Fi, twice the amount of HDMI outputs, and two USB 3 ports. The $35 unit comes with 1 GB of RAM and 2 costs $45, while 4 is $55. […]

sixteen-nine.net
Mon, Jun 24, 2019 at 8:40 AM

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What buyers of OOH companies want (Billboard Insider)

Buyers aren’t interested…in somebody that’s got a couple of signs on the highway… But if you’ve got 20-30% share in any market you’re going to be attractive. That’s the hot button. […]

billboardinsider.com
Mon, Jun 24, 2019 at 7:44 AM

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Digital menu boards pay big dividends for QSR (QSRWeb)

There's some good news on the QSR digital signage front these days in that measuring overall advertising effectiveness of this equipment is slowly getting easier. That is especially the case now, thanks to increasing integrations with other systems, such as point-of-sale. […]

qsrweb.com
Mon, Jun 24, 2019 at 12:17 AM

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InfoComm 2019: 37 per cent of visitors attended for first time (PSNEurope)

InfoComm is many things to many people; depending on why they attend the annual convocation, they might say it’s a digital signage show, a networking show, an installation show or something else. One thing it most certainly is, however, is a magnet for AV industry movers and shakers across a variety of industries, all looking for solutions, opportunities, education and connections. […]

Mon, Jun 24, 2019 at 12:08 AM

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ANA: OOH advertising is the last remaining mass medium, and it is now fueled by technology

As big an impact as digital technology is having on the creative side of OOH, its impact on back-end activities, such as media buying, campaign management, and audience measurement/attribution, may be even more significant. […]

ana.net
Sun, Jun 23, 2019 at 8:44 PM

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Why OOH is capable of reaching ad blockers and cord cutters (Advertising Week 360)

The shift in audience consumption habits has led to more investment in out-of-home (OOH) marketing. Outdoor ads have a steadfast, evergreen quality that appeals to most younger consumers and in contrast to other media channels, cannot be overlooked by skipping, fast-forwarding or paying more to avoid ads. […]

advertisingweek360.com
Sun, Jun 23, 2019 at 8:41 PM

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How digital out-of-home can help brands reach Gen Z (Billboard Insider)

Unlike Millennials, Gen Z is showing a strong preference for in-store shopping over online shopping. Driven by a range of factors, this trend brings Gen Z shoppers to shopping districts, shopping centers, and even shopping malls. And the more time they are out shopping, the more exposure to OOH and DOOH messaging they get. […]

billboardinsider.com
Sun, Jun 23, 2019 at 6:28 PM

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OOH is becoming a strong digital channel for CPGs (Street Fight)

Consumer-packaged goods shoppers trust out-of-home advertisements more than those delivered on any other channel, a new report on CPGs and advertising from Vistar Media and MFour indicates. Fifty-three percent of consumers say they trust the content in OOH ads, more than any other single medium. […]

streetfightmag.com
Sun, Jun 23, 2019 at 6:11 PM

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MediaPost: Programmatic, attribution, mobile are are making digital OOH more effective and popular among media planners

Data and technology are fueling demand for digital out-of-home media, making it more efficient, easier to plan and buy and post results for, according to a survey of media planners released this week by trade group Digital Place-Based Advertising Association (DPAA). […]

mediapost.com
Sat, Jun 22, 2019 at 6:15 PM

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16:9: DPAA Study: Awareness, Understanding And Use Of DOOH All On Rise

The DPAA has released results of a new survey about the attitudes about digital out-of-home media and how it is used. “As with our past planner surveys, these latest results will prove invaluable in helping our industry deliver more value to the ad community, sell more effectively and increase budget shares,” says Barry Frey, the president and CEO of the DPAA. […]

sixteen-nine.net
Fri, Jun 21, 2019 at 3:03 PM

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16:9: ComQi, AUO Team Up On Swappable, Upgradeable Smart Digital Signage Displays

The NYC-based digital signage CMS firm ComQi is starting to show some tangible technical evidence of its ties to parent company AUO, the Taiwanese display manufacturer that acquired them last year. […]

sixteen-nine.net
Fri, Jun 21, 2019 at 2:26 PM

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Recent OOH personnel moves (OOHToday)

Mark Bucknell, PROMOTED, CCO, JCDecaux, London. Michael Steinberg, HIRED, VP Media Insights and Analytics, Firefly, NYC. Christina (Tina) Lee,  HIRED, Digital Acct Director at National CineMedia (NCM), LA. […]

oohtoday.com
Fri, Jun 21, 2019 at 10:10 AM

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Examples of good OOH and DOOH creative from last week (OOHToday)

Rolling Stones OOH Campaign to promote their concert in Toronto on June 29, 2019. Full-Motion capability and the largest landscape site in the city, it’s Ocean Outdoor. […]

oohtoday.com
Fri, Jun 21, 2019 at 10:08 AM

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