Digital Signage Stories, the official podcast of Digital Signage Expo and its editorial partner site DigitalSignageConnection.com, highlights successful digital signage projects and installations deployed around the world in a variety of different vertical markets. […]
Well this is pretty interesting – digital signage CMS companies chasing the food services businesses have long known they had many competitors, big and small, but they probably never envisioned Coca-Cola being among them. […]
Digital signage quickly established its place as “must-have” technology largely thanks to its massive flexibility, which meant that it could find a use in almost any kind of environment. Now digital signage is being paired with the Internet of Things (IoT) for what is shaping up to be a powerhouse partnership. […]
Digital Signage platforms are available on a range of operating systems, but what are the advantages and disadvantages of each one and which is best suited to your needs? There are two major operating systems when it comes to Digital Signage; Android and Windows. In recent years Android has become the most popular option for most Digital Signage software platforms for a number of reason. […]
The story Ballyhoo Media CEO Adam Shapiro shared, initially unbeknownst to us or many others, is all too familiar to similar ‘fights’ land based Out of Home has battled (successfully) over the decades. It is our position, uneven handedness by gov’t regulation and enforcement with OOH, whether land or sea, is unacceptable. […]
MobileFuse is a location data company that originally specialized in targeted mobile advertising. Ken Harlan, MobileFuse Founder & CEO recently told Mel Stott that the company is now venturing into digital out-of-home segment. Joining DPAA in March 2019 was part of this expansion. […]
Adam Shapiro, CEO of Ballyhoo Media: Before expanding into New York/New Jersey, Ballyhoo hired legal professionals to ensure compliance with all local and state laws including maritime and zoning laws. They obtained the necessary licenses, and after receiving the legal green light, expanded in New York/New Jersey in October 2018. […]
Thanks to technology, innovation and the great talent that is powering the sector, out of home advertising has grown massively over the past few years. It is undoubtedly the most visual of all mediums, offering instant stand out and kudos for brands and despite the increase of online opportunities, it has continued to deliver impressive results. […]
Distracted driving took the lives of 3,166 people in 2017. Research shows texting while driving increases the risk of a teen vehicle crash by 23 times, and is the leading cause of teen deaths. One in three teens who text said they have done so—while driving. […]
Sidewalk Labs, a sister company to Google, has released an ambitious set of high level plans for a smart city district to be built on Toronto’s waterfront. […]
Traditionally, OOH has lacked any form of feedback loop (how many individuals a campaign left an impression on, demographics of those viewing it) beyond simple guesswork. […]
The Trade Desk is not the only Demand Side Platform (DSP) investing in this technology; AppNexus made a similar move earlier this year. Between them, the biggest and best-known DSPs, they have relationships with all the major holding companies and independent agencies, meaning outdoor programmatic is now going to be a more accessible and addressable medium for advertisers. […]
The startups behind these advertisements (Brex, Snowflake, and Eaze) are buying highway billboard space to spread the word about their brands. Ironically, they are using a traditional marketing method for progressive concepts/products. […]
Guest Post: Bryan Crotaz, Silver Curve You may have read about the Raspberry Pi 4 in the news. It’s big news for the whole world, from children’s code clubs, to office desktop use, to industrial applications such as digital signage. Bryan Crotaz At Silver Curve, we adore the Raspberry Pi Foundation and the Pi micro computer. […]
Target for example, uses digital signage to: Push out the latest music videos in the entertainment section. Push out latest Target advertisements. Deliver branded videos that emphasize the happy, stylish brand image. […]