Montreal’s Telecine, a longtime digital signage content and solutions provider, has come up with a clever online calculator designed to help network operators and content developers ensure their messages are readable by viewers. […]
Key themes driving this evolution are: The rapid growth of digital OOH; The dynamic creative capabilities of digital OOH; The introduction of true OOH measurement by the OMC; The amplification of location marketing intelligence services, driven by the explosion of location data Mobile OOH; Although we are in the midst of some very exciting changes and developments in OOH, it’s important not to lose ourselves completely in the razzle-dazzle of these new developments. […]
The workshop began with insights from Rachana Lokhande, Co-CEO of Kinetic Worldwide, India. “The purpose of the workshop has been to get media and technology partners to collaborate and build the programmatic ecosystem by marrying data across sources and platforms together to provide a seamless experience,” said Rachana. […]
Rubicon Project and GroupM announce digital out-of-home partnerships covering Australia, Philippines and India. Rubicon Project announced digital out-of-home DOOH partnerships with Lemma Technologies in India and Aircast in the Philippines, while GroupM selected Veridooh’s SmartCreative technology to measure digital OOH campaigns in Australia. […]
Why OOH media is effective in reaching millennials and Gen Z. Attribution data defines the value of OOH. DOOH continues to experience strong growth. […]
OOH Second Only to Digital for Media Growth 2017 - 2019 (chart). Every segment of business (digital and static) was up in 2018, with overall digital OOH growing to 29 percent of the total OOH pie. • Industry revenue has grown for 35 straight quarters (extended to 36 with the reporting of Q1 2019). […]
The contentious City of Sydney outdoor advertising contract is back in negotiation, two months after the announcement that the tender process would be ditched amid unsatisfactory responses from outdoor agencies. […]
How many displays are enough in any given venue, and when is it too much? […]
An innovator in digital OOH media, Ashby Street operates 91 LED displays with fully automated content management and scheduling. […]
The biggest mistake is failing to recognize the legitimate concerns of the regulators. A close second is failing to respect municipal and agency staffs and the work they do. Elected and appointed officials rely on their professional staffs more than most people realize. […]
JCDecaux Airport has completely redeveloped the advertising portfolio for Heathrow Rail, which connects Heathrow Airport with central London. The portfolio refresh has resulted in a now predominantly digital offering. […]
You know LED costs are getting palatable and workable when big outdoor screens formerly reserved for NFL stadiums and high traffic highways and public plazas start being installed besides oversized resort swimming pools. […]
NEW YORK, July 15, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Daktronics (NASDAQ-DAKT) has joined its membership ranks. […]
Australian commuters are moving away from the traditional peak hour rat race, with one third travelling to and from work outside of rush hour, according to new research commissioned by leading Out of Home media company, oOh!media. […]
Digital signage is not a technology solution – it’s a communications solution. Really, there are only three things that digital signs are for: to inform, to assist and to motivate. Informing is done the moment a message goes live on the screens. […]