The latest research by Posterscope reveals that OOH in South Africa is thriving as it evolves (The Media Online)
Key themes driving this evolution are: The rapid growth of digital OOH; The dynamic creative capabilities of digital OOH; The introduction of true OOH measurement by the OMC; The amplification of location marketing intelligence services, driven by the explosion of location data Mobile OOH; Although we are in the midst of some very exciting changes and developments in OOH, it’s important not to lose ourselves completely in the razzle-dazzle of these new developments. […]
Tue, Jul 16, 2019 at 12:20 AM