Friday, March 29, 2024

Editors’ Picks

Tuesday, November 27, 2018 Tue, Nov 27, 2018

4 Powerful Benefits of Combining GPS Tracking and Digital Signage in the Transportation Industry (DSConnection)

Cutting-edge signage helps to improve the overall customer experience in multiple ways. Animated maps can aid with navigation, dynamic timetables allow for real-time updates on arrival and departure times, and advertising upcoming changes to service keeps people informed. GPS tracking is another part of life we’re all familiar with. […]

digitalsignageconnection.com
Tue, Nov 27, 2018 at 2:58 AM

Place Rosemère Shopping Center Targets All Ages with Digital Relaxation Zones (DSConnection)

The zone consists of four different sections that each have specific goals. The Discovery Area aims to showcase different products from various stores, inform clients about multiple promotions and help them find a store inside the mall (wayfinder). The Entertainment Zone dedicated to children has a multi-functional interactive table that allows them to play about a dozen fun games. […]

digitalsignageconnection.com
Tue, Nov 27, 2018 at 2:55 AM

The Drum: How outdoor and experiential are helping build smart cities of the future

According to the OOH & experiential marketing panel at The Drum Future of Marketing conference, advertisers are still a long way off from taking full advantage of OOH's potential. “We still see around only 20% of screens that have full motion capabilities, actually using full motion creative” said Sophie Pemberton, strategy director at Talon Outdoor. […]

thedrum.com
Tue, Nov 27, 2018 at 12:02 AM

Monday, November 26, 2018 Mon, Nov 26, 2018

OOH boosts the effectiveness of online campaigns by 31%, paid-social ads – by 56%, and search ads – by 80% (COMMB-Rapport)

Out of Home (OOH) amplifies other media with the highest attribution given to digital channels, boosting the business effects of any online advertising (by 31%), paid-social (by 56%), and search (by 80%). This boost of brand quality/esteem is credited to OOH’s role in enhancing brand trust. OOH also boosts brand’s stature and fame when added to TV, Print and Radio. […]

commb.s3.amazonaws.com
Mon, Nov 26, 2018 at 11:44 PM

Some agencies resist 3rd party audits of OOH campaign delivery because it may result in make-goods to advertisers (OOHToday)

Some OOH agencies continue to be in denial by not demanding standards for accurately determining 3rd party performance metrics where OOH operates – in the field. Field performance audits almost always discover non-compliance items that our clients use to accurately adjust impressions and request the appropriate credits and make goods. […]

oohtoday.com
Mon, Nov 26, 2018 at 6:11 PM

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