Editors’ Picks

How OOH can lead change for female representation in advertising (JCDecaux)

Despite the progress of representation of women in advertising being more pronounced in some markets compared to others, it seems that we’ve reached a watershed moment: with influential brands and local authorities working together to take action, there’s reason for optimism. And what better medium to lead this change – democratic, accessible, embedded in the urban environment – than OOH? […]

jcdecaux.com
Wed, Jul 24, 2019 at 2:14 PM

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Digital Signage Expo Opens Call for 2020 APEX Awards Nominations. Submissions Due December 18, 2019 (DSConnection)

Atlanta – DSE, the world’s largest tradeshow for digital display, interactive technology solutions and digital out-of-home networks, is now accepting nominations for its 16th Annual APEX Awards. The DSE APEX Awards, presented by the Digital Signage Federation, recognize and honor achievement in the creation and installation of compelling viewer content and interactive technology. […]

digitalsignageconnection.com
Wed, Jul 24, 2019 at 11:32 AM

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16:9: Canada’s Tim Hortons Coffee Chain Tests Digital-Rich Upmarket Cafe

I am not sure what the double-double crowd (Canadians will know what I mean) will think of a new Tim Hortons location opening up in Toronto’s financial district tomorrow. The Tim Hortons 130 King will be the company’s “first-ever innovation café. […]

sixteen-nine.net
Wed, Jul 24, 2019 at 5:29 AM

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PATTISON Outdoor Wins Advertising Contract for Billy Bishop Toronto City Airport Passenger Terminal (Globenewswire)

Billy Bishop Toronto City Airport, Canada’s ninth busiest airport welcoming more than 2.8 million passengers annually. The agreement is effective September 1, 2019. […]

globenewswire.com
Wed, Jul 24, 2019 at 12:43 AM

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How Technology is Propelling the Billboard Industry Forward (DSConnection)

Digital billboard technology brought innovation to the billboard advertising landscape through offering additional value for advertisers by splitting costs and allowing for greater campaign control. […]

digitalsignageconnection.com
Tue, Jul 23, 2019 at 8:44 PM

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Hollywood Reporter: The real winners of Emmy Awards may be the outdoor advertising companies seeing massive increases in demand for L.A. billboards

While replugging content during awards voting is old hat, in the past three years competition for billboard space has become "almost quite onerous," says Ryan Laul, president of Outdoor Media Group, which works with CBS and HBO to place ads. […]

hollywoodreporter.com
Tue, Jul 23, 2019 at 8:32 PM

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Moodie Davitt Report: oOh!media looks at how airport data can be harnessed to increase the effectiveness of OOH advertising

Where once media operators traditionally relied on passenger numbers and basic audience demographics (age, occupation group, gender etc.) to validate why advertisers should invest in airport media, there is a shift to smarter, more insightful and relevant audience planning which uses various overlays including transactional data. […]

moodiedavittreport.com
Tue, Jul 23, 2019 at 6:15 PM

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What is digital signage gamification? (My Tech Decisions)

Digital signage often lags behind the consumer experience because it’s not used to its fullest potential — especially not in terms of gamification. Digital signage is so much more than just electronic posters. It’s a communications tool to inform people of things, but also to motivate them, to affect human behavior. […]

mytechdecisions.com
Tue, Jul 23, 2019 at 6:14 PM

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Signagelive Brings Enterprise Digital Signage to Amazon Fire TV (AVNetwork)

The platform is ideally suited for small networks of Amazon TV devices. Signagelive is now available on Amazon Fire TV devices and displays. For the first time, digital signage customers can experience enterprise digital signage features and functionality on Amazon Fire TV devices. […]

avnetwork.com
Tue, Jul 23, 2019 at 6:08 PM

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Clear Channel Outdoor is proposing to sell 100 million shares of common stock (Billboard Insider)

Clear Channel Outdoor is proposing to sell 100 million shares of common stock and expects to grant the underwriters a 30-day option to purchase up to 15 million additional shares of common stock. […]

billboardinsider.com
Tue, Jul 23, 2019 at 5:58 PM

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Meet the new OAAA President and CEO, Anna Bager (Video, 2:09)

OAAA has named Anna Bager, currently executive vice president of the Interactive Advertising Bureau (IAB), to lead the out of home (OOH) advertising industry into the future. Anna is a seasoned, omnichannel media veteran with a deep appreciation for the power and potential of OOH. […]

youtube.com
Tue, Jul 23, 2019 at 5:38 PM

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OOH specialist agency Posterscope has appointed Ben Milne as managing director of its international division, PSI (Mediatel)

Milne has 20 years under his belt at Posterscope, during which he has held roles based both in London and across a number of the agency's international offices. He moves into his new role from his current position as head of platforms and partnerships in APAC, where he helped to establish Posterscope in Japan and to accelerate its data and automation strategies in the region. […]

mediatel.co.uk
Tue, Jul 23, 2019 at 3:41 PM

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OOH Expo 2019 to take place in Mumbai on July 26-27 (Media4Growth)

The 2-day Expo, being organised concurrently with the 15th Outdoor Advertising Convention at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai, will feature exhibits of cutting-edge OOH solutions spanning DOOH hardware and software solutions, media materials, fabrication solutions, among others Well-established digital OOH display solution providers Xtreme Media, Atenti Origins Photoelectricity Consort, Indian Roar, and Everglow will be showing their latest offerings at the Expo. […]

media4growth.com
Tue, Jul 23, 2019 at 2:17 PM

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16:9: Broadsign Gets Toehold In China With New Media Network Deal

Montreal’s Broadsign has secured its first toehold into the Chinese digital out of home media market, winning a deal to be the CMS software platform for Oriental Sunrise Media Group. The deal is just a few licenses, for now, but one of the active screens run by the company is also one of Asia’s largest digital displays – measuring 3,788 square metres. […]

sixteen-nine.net
Tue, Jul 23, 2019 at 1:40 PM

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16:9: Abu Dhabi Court Uses Screens To Make Proceedings Almost Totally Digital

This probably doesn’t fall into the digital signage bucket, and is much more of an AV job, but it is an interesting application of screens in a workplace. The Abu Dhabi Global Market Courts (ADGM) in guess where is entirely digital – with witnesses, lawyers and plaintiffs able to participate in courtroom proceedings from anywhere, using advanced video conference technology. […]

sixteen-nine.net
Tue, Jul 23, 2019 at 12:58 PM

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