Moodie Davitt Report: oOh!media looks at how airport data can be harnessed to increase the effectiveness of OOH advertising
Where once media operators traditionally relied on passenger numbers and basic audience demographics (age, occupation group, gender etc.) to validate why advertisers should invest in airport media, there is a shift to smarter, more insightful and relevant audience planning which uses various overlays including transactional data. […]
Tue, Jul 23, 2019 at 6:15 PM