Blip was a hot topic of conversation this week. Many sellers felt strongly that Blip added little value and in-fact cannibalized sales. On the other side, a few of our Cohoot comrades felt that you could maximize revenue with Blip if you could implement some pretty specific rules with them. […]
If the US out of home industry increases out of home’s share of the total US ad spend from 4% to 6% with better attribution automated buying and more sophisticated ad targeting, industry revenues would improve by 50% or nearly $4 billion. See the calculations below. […]
Hanging out in the United Club, waiting for a flight back to my socialist paradise from O’Hare, after a couple of days with the Digital Signage Federation board and a great DSF mixer on Wednesday night. The mixer was at NEC’s terrific new digs in a suburban office park south of O’Hare. […]
This is amazing(ly) bad – a digital menu display that has updated prices for food platters printed out, cut to size, and then taped to a live screen. I am not sure where but believe this is a grocer somewhere in the Ottawa or Montreal areas. […]
AURORA, Ill. – August 14, 2019 – Peerless-AV®, an award-winning designer and manufacturer of innovative audio and video solutions and accessories, announced the newest generation of electric vehicle charging stations, created in partnership with Volta. […]
Finding the balance is key for automotive retailers in bridging the gap between traditional static signage and progressive digital alternatives. Due to the nature of the car purchasing journey, the integration of digital can aid in informing and assisting critical purchasing decisions. […]
January – June 2019: Net sales increased by 22% to SEK 190.8 (155.8) million; Contracted services (recurring) increased by 49% to SEK 64.1 (43.1) million; EBITDA amounted to SEK 17.8 (17.9) million' Operating profit was SEK 5.2 (9.1) million; Earnings per share before and after dilution amounted to SEK -0.14 (-0.20) and SEK -0.14 (-0.20) Significant events during the quarter. […]
Rave currently sends over a billion messages per year across the country, including for the University of Notre Dame, the University of Illinois at Chicago, Keene State College and Cerritos College. […]
Programmatic media buying and selling for the digital out of home marketplace has been going on for many years now, and grown a lot more sophisticated, and a lot more used. […]
The study, the fourth wave of neuroscience research carried out by Ocean and neuromarketing research company NeuroInsight, used brain imaging technology to measure electrical activity in the brain. […]
Once upon a time, all digital out-of-home (DOOH) campaigns were “linear.” No live data feeds, contextual content or interactive elements. Simply motion creative delivered as movie files to the media owner. Smarter, contextual and dynamic advertising is infiltrating the world of DOOH at a pace, evolving the medium beyond the simple creative efficiency it began with. […]
For the Singapore Grand Prix (SGP), the promoter of the Singapore leg of the FIA Formula One (F1) World Championship, out-of-home advertising has proven to be a novel medium to engage new audiences in the sport. […]
We’ve worked closely with brands such as Amazon, Spotify, Disney and Netflix to craft memorable digital OOH experiences that bring characters and storylines from popular shows to life. Let us show you a few examples… Amazon Prime Good Omens Amazon Prime brought Armageddon to Times Square with this awesome Augmented Reality experience for Good Omens. […]
QMS Media Limited is seeking to raise $12 million via an institutional placement priced at 84¢ a share. Deal proceeds will be used to partially fund the acquisition of the Australian assets of TLA Worldwide Plc, according to terms sent to fund managers on Wednesday. Stockbroker EL&C Baillieu has been hired to manage the deal. […]
The new display will replace the current Marvel’s Avengers Station static sign on the Las Vegas Blvd Measuring in at 45ft high and more than 175ft long, the display will replace the current Marvel’s Avengers Station static sign. […]