New Out of Home Advertising Association of America (OAAA) numbers suggest OOH ad revenues in the U.S. went up 7.7 percent in the second quarter of 2019 compared to the previous year, accounting for $2.69 billion in media spend. […]
Taiwan-based AOPEN has been doing small all-in-one displays and media players built around Google’s Chrome operating system for a while now, and it just announced a commercial-grade tablet intended for use in heavier duty environments like self-service, retail POS and health care. […]
GUEST POST, DEREK DEWITT, VISIX DEREK DEWITT You walk by a screen with a cool image (maybe a bit of animation), and a short message with an easy-to-follow call to action. It attracts you. It engages you. […]
Located on Moreton Drive and affectionally titled Big Morety, it will complement a wider roll out of some of the best in class digital screens across the airport precinct. This coincides with a $40 million redevelopment of the Brisbane Airport Corporation (BAC) Domestic Terminal designed to deliver a high-quality engaging experience for travellers. […]
Industry experts have predicted that in the United States, approximately 4.5 billion dollars are expected to be spent on DOOH advertising by 2019. Whereas in India, as per the PMAR report, DOOH merely accounts for 3-5% of the OOH industry’s overall revenue. Leveraging data accuracy. […]
OOH revenue grew 7.7% to nearly $2.7 billion for the second quarter of 2019 compared to the same period in 2018, marking the sector’s highest quarterly growth since 2007. For the first half of the year, revenue was up 7%. […]
There are a handful of big AV systems integrators in North America genuinely active in digital signage, but I’m feeling pretty comfy saying New Jersey-based Diversified is the most active, experienced and directly knowledgeable about this industry. […]
DOOH is making leaps forward in the programmatic marketplace, with mobile location data, in particular, accelerating its growth. In an ideal world, advertisers could create a single campaign to be run on multiple platforms, from desktop to digital signage. In reality, the messaging, ad placement, and user experience differ from such varying channels. […]
The global LED video wall market is booming, according to new research, but the predominantly Chinese manufacturers are pivoting to open up new markets as the Trump government continues to apply (or threaten to apply) new tariffs. […]
Boidman expects OOH to play a major role in everyday commerce. He goes as far as to predict that OOH will soon replace television as the dominant media channel. He sees a blending of mobile technology and OOH, where the content provider holds the consumer's attention for a limited but critical time period. […]
Diana and Hal Stevenson own Grace Outdoor, a South Carolina headquartered company with 300 billboard faces in Georgia, South Carolina, North Carolina and Tennessee. "I view Grace Outdoor as a sales organization. Without the sales there’s really nothing else. […]
Clear Channel stock has risen 16% to $2.60 in two days on news that managers and directors are buying shares. Americas CEO Scott Wells, CFO Brian Coleman and Board Member Ben Moreland bought shares two days ago. CFO Brian Coleman and Board Member Andrew Hobson bought shares yesterday. […]
Out-of-home advertising grew nearly 8% in the second quarter — the best quarterly growth since 2007, according to the Out of Home Advertising Association of America. The 7.7% hike over the same period a year ago totaled $2.69 billion. Over the first six months of 2019, OOH advertising is 7% higher than the same period a year ago. […]
The company expands lead in narrow pixel pitch LED and is ranked leader in Americas LCD control room applications PORTLAND, Ore.–Today, Leyard and Planar, global leaders in visualization products, announced the company was named the No. 1 market share leader in the $2.6 billion narrow pixel pitch LED video wall market, and the No. […]
WE.DOOH is a DPAA powered Initiative in partnership with Advance Women at Work, that unites the women working across the Digital Out-of-Home ecosystem. Women’s Empowerment in Digital Out-of-Home (WE.DOOH) will be featured at the DPAA Video Everywhere Summit on October 15. […]