This week 13 changes including OOH Acquisition, Agency OOH planning and buying services. New Hires. Agencies, OOH vendors and Sellers. […]
Even before the first kick of Super Bowl LIII, the buzz is less on the TV spots and more on the innovative billboards cropping up along the coasts. The billboards are even dominating more airtime than the TV commercials uploaded ahead of the game (yes it has become customary to upload Super Bowl TVCs before the game). […]
A new report reveals that out-of-home (OOH) advertising is “leveraging technology to innovate, remain relevant and attract new advertisers” as it has experienced consistent growth globally over the last 10 years. In addition, OOH will continue to expand by 3% per year globally over the next five years. […]
Pattison Outdoor has expanded its advertising reach in Calgary, Alta., with new Bus Rapid Transit (BRT) passenger displays. The ‘Next Bus Arrival’ feature provides MAX Transit riders with up-to-the-minute information. […]
The company revealed a trailer for the series and a billboard at 8544 Sunset Strip, an area that has become the most most expensive for billboard media buys outside of New York's Times Square. […]
The Prague-based software company signageOS has launched a free software bridge that enables CMS companies and other developers to easily launch and manage digital signage networks that blend a variety of different playback devices, including all the major smart displays and Android players. […]
2018 adjusted revenue up +3.6% to €3,618.5 million. 2018 adjusted organic revenue up +5.2%. Q4 2018 adjusted revenue up +8.1% to €1,107.5 million. […]
The partnerships, which will provide foot traffic studies on the impact of digital out-of-home (DOOH) campaigns, include NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ. Thanks to direct relationships with more than 50 media owner networks, Vistar has unique data on DOOH campaign exposure. […]
VINCENT LÉTANG EVP, Global Market Intelligence. STEPHANIE GUTNIK Vice President of Business Development, Broadsign. MIKE BENSON Head of Marketing, Amazon Studios. […]
Primarily, we're seeing huge leaps in efficiency, leading to a new breed of low-power outdoor digital signage that delivers cost and environmental savings. Outdoor screens increasingly feature intelligent brightness controls, which automatically dim the screen on cloudy days and at night. […]
A federal appeals court heard oral arguments on January 30 on the constitutional (free speech) challenge to billboard law. This lawsuit has national implications because the framework of Tennessee’s billboard law is similar to other states as well as the federal Highway Beautification Act. […]
Kam Buckner of OUTFRONT Media was appointed to fill a vacancy in the Illinois General Assembly, representing parts of downtown Chicago and the Hyde Park area. Among those who reached out to congratulate Buckner was former President Barack Obama, said RB Brooks of OUTFRONT Media. At OUTFRONT Media, Buckner is a government affairs vice president, based in Chicago. […]
This is an interesting, data-driven campaign put together by the UK’s Grand Visual for the streaming music service Spotify – using digital boards to show the much-varied musical tastes and listening habits of subscribers. […]
Projection mapping from above on to dining tables is a concept that’s been kicking around for a few years, as a novel twist for a restaurant. But it is not exactly something one sees all over. A new company called WeMapping is hoping to make that concept much more widespread – and is wisely, I think, focused on the events sector. […]
Networking hardware giant Cisco appears to be slipping back, a little, into digital signage, touting a new capability that lets Cisco Webex video devices show digital signage messaging instead of what it calls the “default half-wake state. […]
