Nancy Fletcher, CEO of the Outdoor Advertising Association of America, forwarded a video of her presentation at Duke University on a History of #OOH in a celebration of the 20th Anniversary at the Hartman Center. As an Outdoor Advertising professional, you’ll may already know about the Kevin P. Reilly, Sr. […]
In order to stay up-to-date as a cultural theater and connect with its large customer base, Nordiska Kompaniet teamed up with Visual Art, a Swedish digital signage provider, to deploy more than 70 displays throughout its store, according to a press release. […]
This is an information-rich digital sign on Chile’s Santiago Metro. It runs ad messaging and educational messages, but what I like is the amount of detail in the train status messaging. The city’s transit system is using DENEVA, the transit-focused digital signage system developed by Spain’s ICON Multimedia. […]
This is a simple but effective, I think, mash-up of merchandising and digital signage used to promote tire options at Nissan and Infiniti dealers in Canada. Groupe Touchette, the largest Canadian-owned distributor of automobile tires, worked with Montreal solutions shop iGotcha Media on digital signage display stands for nine dealerships, across several provinces. […]
Mobile is currently the second-largest ad medium, and will overtake TV this year if current growth rates are maintained. Eighty percent of mobile ad market value has been created in the last five years, and the rapid increase in advertiser investment has been driven by a sharp rise in daily mobile internet consumption, driven by social and media platforms. […]
I’m seeking billboards in the Southeast United States. I’d like to avoid rural areas and am most interested in billboards in cities with a population of 100,000 or more. I prefer easements or land as part of the transaction. […]
Alabama’s Crimson Tide lost the big one this year but they are cranking it up winning in recruiting and promoting future stars of the storied University’s gridiron history. Taking to the streets of Tuscaloosa, the Tide goes #OOH with digital billboards featuring their latest incoming signing class! Nick Saban once again the leader in college football innovation on and off the field using OOH. […]
Apple is running a contest to identify 10 of the best photos taken on an iPhone. The photos will be judged by a panel of 10 people including Barack Obama's former personal photographer. Winners of the contest will see their photo used in Apple marketing. […]
Industry estimates suggest Global should roughly double its annual turnover following the OOH acquisitions to close to £800m, although the Exterion takeover is facing an investigation by the Competition & Markets Authority. […]
One of the great presidential campaigns of all time was for President Bill Clinton’s first term. […]
This a pop-up marketing campaign at Terminal 4 of New York’s JFK Airport – an interactive food dispenser used to promote the Netflix show Final Table. […]
Within the first week of the Adomni-Broadsign integration, several campaigns were launched from advertisers such as UFC, LiveNation and the Puerto Rico Board of Tourism. […]
DC-area CMS software firm Mvix has announced a data integrations portal with more than 150 business data sources and integrations – enabling end-users to automate the presentation of content from sources as diverse as HubSpot and court dockets. […]
Hannelore Majoor started working for JCDecaux in October 2016 as Director of City Relations. Since the departure of the former Dutch Managing Director last September, both Hannelore Majoor and Hans Willems were temporarily appointed Co-CEO. As of today, Hans Willems will again continue his position as Finance Director. […]
The United States Bankruptcy Court for the Southern District of Texas has signed off on the company’s plan to exit bankruptcy. iHeartMedia, as previously announced, will also spin off its outdoor advertising business Clear Channel Holdings as a standalone entity. […]
