Vistar Media launches 3rd-party OOH audience measurement suite featuring data from major providers
The partnerships, which will provide foot traffic studies on the impact of digital out-of-home (DOOH) campaigns, include NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ. Thanks to direct relationships with more than 50 media owner networks, Vistar has unique data on DOOH campaign exposure. […]
Thu, Jan 31, 2019 at 6:32 PM