Editors’ Picks

Digital Signage Zone at Retail Expo 2019 May 1-2, London

The RetailEXPO Digital Signage Zone is where you will find the evolution of retail digital signage technology, which is taking off at the speed of light. Visit this zone to keep up with the latest developments from AV interactive displays, digital menu boards and kiosks, through to content management systems and more. Who will be exhibiting? […]

retailexpo.com
Fri, Feb 15, 2019 at 1:16 AM

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16:9: Research Suggests Biggest Panel-Maker On Planet Is China’s BOE

The conventional thinking would be that Samsung or perhaps LG would be the world’s biggest supplier of LCD TVs and flat panel displays, but new market research suggests it is Beijing-based panel maker BOE. Sigmaintell Consulting says that in 2018, BOE shipped 54.3 million TV panels, putting it well ahead of the shipping unit volume of second-ranked LG Display. […]

sixteen-nine.net
Thu, Feb 14, 2019 at 6:07 PM

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Top 10 US Brands Using OOH Advertising (OOHToday)

Google, Apple, Amazon, Microsoft, Facebook, VISA, McDonalds, AT&T, IBM, Verizon. Every top 10 US brand uses OOH as part of the media mix. Three of the top 10 brands over index by investing more than OOH’s average market share of 4.2 percent. […]

oohtoday.com
Thu, Feb 14, 2019 at 6:02 PM

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Los Angeles may ban digital billboards on Uber, Lyft and taxi vehicles (LA Daily News)

Digital billboards atop personal vehicles would be banned under a motion up for discussion Wednesday by a Los Angeles City Council committee. A company called Firefly, which installs the rooftop devices, was singled out in Blumenfield’s motion, which said Uber and Lyft drivers who agree to mount the digital screens on their vehicles may be paid an average of $300 monthly. […]

dailynews.com
Thu, Feb 14, 2019 at 6:01 PM

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16:9: Missed ISE?: This Futuresource Report Gives A Solid Tech Rundown, And It’s Free

If you were unable to get to Integrated Systems Europe, but very badly want and need to know what all was shown and demo’d there, you are in luck. The market research/consultancy firm Futuresource had several people fanned out in the many halls of the Amsterdam RAI, and has produced a comprehensive 63-page report on all the tech on show. […]

sixteen-nine.net
Thu, Feb 14, 2019 at 6:00 PM

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MediaPost: Tackling Ad-to-In-Store Attribution Q&A With Placed’s David Shim

Placed is able to directly measure an ad impression on digital, TV, and OOH to a real-world store visit. By delivering a single currency across multiple channels of advertising, Placed enables advertisers to measure and optimize to the most effective media, regardless of platform. […]

mediapost.com
Thu, Feb 14, 2019 at 5:46 PM

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Migraine-Worthy Digital Signage Installation Fails (And What They SHOULD Have Done) (Commercial Integrator)

How on earth did these digital signage installation fails happen? We’re not sure, but we can’t let these give the industry a bad name! We’ve compiled a slideshow of some of the most atrocious digital signage installation fails spotted in the field by sharp-eyed industry folks who were too mortified to look away. […]

commercialintegrator.com
Thu, Feb 14, 2019 at 5:26 PM

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Top digital display trends to watch out for over the next 12 months (ITPro Portal)

This year is the year of personalisation for digital signage – through artificial intelligence and interactivity, businesses who have embraced digital signage into their marketing methods will be able to take advantage of new savvy tools that place a huge importance on both consumer experience and real-time machine learning. […]

itproportal.com
Thu, Feb 14, 2019 at 5:20 PM

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Cleveland is replacing old wayfinding kiosks with glitzier, interactive “information portals.” (Crain’s)

The 8-foot-tall towers share a lot of capabilities with smartphones, including touchscreens. The new pylons, provided by a Columbus firm, IKE Smart City, will help users find restaurants, hotels or events and provide directions, including bus routes and arrival times. That information can then be downloaded onto a smartphone. […]

crainscleveland.com
Thu, Feb 14, 2019 at 5:18 PM

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Early bird rates for the 2019 OOH Media Conference+Expo in Las Vegas, May 20-22

Discounted Registration Fee before Thursday, February 28, 2019. OAAA / Geopath Member $1,325 / person. Advertiser / Agency $ 850 / person. […]

ooh2019.com
Thu, Feb 14, 2019 at 4:49 PM

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Indianapolis rejects digital billboards (Billboard Insider)

New digital billboards are prohibited in the city. Neighborhood groups criticized the 4:1 swap ratio in the proposal, arguing that a 6:1 or 7:1 swap ratio was more appropriate. Insider’s take: Once again Indy lets the best become the enemy of the good. […]

billboardinsider.com
Thu, Feb 14, 2019 at 4:30 PM

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What a $5M Super Bowl Ad Can Buy in OOH in 2019 (EMC Outdoor)

This year, brands shelled out an estimated $5.1 million per TV spot, which is said to have reached roughly 98.2 million viewers. Instead of a $5 million Super Bowl TV spot, you can reach those same people in more targeted ways outside of their home. Formats include everything from large billboards to strategically placed small signage. […]

emcoutdoor.com
Thu, Feb 14, 2019 at 4:18 PM

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16:9 Digital Signage Expo Mixer Tickets Disappearing Rapidly

It has been 24 hours since registration went up on the 2019 16:9 Digital Signage Expo Mixer, and there are less than 80 badges left for open registrants. I hold back about 100 of the 440 for sponsors and their invited guests. SO … if you wanna go, don’t procrastinate. […]

sixteen-nine.net
Thu, Feb 14, 2019 at 10:57 AM

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16:9: ISE Breaks Attendance And Exhibitor Records Again, Though Just

Integrated Systems Europe has released the final numbers on last week’s trade show in Amsterdam, and it once again exceeded previous numbers, though just barely this time. ISE has seen some dizzyingly rapid growth in recent years, with big jumps in attendance and other key indicators year on year. For 2019, 81,268 people turned up. […]

sixteen-nine.net
Thu, Feb 14, 2019 at 10:36 AM

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16:9: Dear DisplayCos: Get Your Set-Up Act Together!

Guest Post: Luis Villafane, Maler An Open Letter to Digital Signage Display Manufacturers: This morning, I looked at myself in the mirror while shaving, and saw a ton of new white hair. Tons of it, sticking up from my head. So I thought I would take this depressing opportunity to bitch a little more about the industry. […]

sixteen-nine.net
Thu, Feb 14, 2019 at 5:32 AM

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