Billboard display and hardware maker Formetco integrates its CMS software with Adomni DOOH buying platform (Yahoo Finance)
The integration will allow independent billboard operators access a wide array of new DOOH buyers that would be difficult to reach otherwise. Evolving from the IBO Fusion initiative, F360 allows multiple DSPs to connect and compete to drive new programmatic revenue. Additionally, operators can take advantage of modern tools and technology that in the past has been cost prohibitive. […]
Mon, May 20, 2019 at 5:09 PM