Editors’ Picks

DoohClick’s Mark Bracey:‘ We liberate OOH firms from tedious reporting and admin burdens’ (Media4Growth)

Rajiv Raghunath interviewed Mark Bracey, Co-Founder & Chief Commercial Officer of DOOH ad network management platform DoohClick. "We are an independent business open to all out-of-home media operators. Our mission is to liberate out-of-home media professionals from the tedious tasks of reporting and administrative burdens. […]

media4growth.com · Promoted content
Thu, Apr 11 at 10:48 AM

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High job demand and low supply of employees in AV/digital signage, ‘job hopping” and what to do about it (DSFederation)

By Alan C. Brawn. To be honest, it is still a bit of a crapshoot no matter what you do. […]

digitalsignagefederation.org
Wed, Apr 10 at 3:32 PM

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Quick Video: Here’s That Pong Game On Coca-Cola’s Times Square LED Board (16:9)

If the intent of Coca-Cola’s “Playable Billboard” in Times Square yesterday was to generate a lot of social media buzz, I’m not sure it ... […]

sixteen-nine.net
Wed, Apr 10 at 3:31 PM

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Clear Channel Outdoor’s Q4 2024 Results at a Glance (Billboard Insider)

Adjusted EBITDA increased 9.2% to $190 million. Digital revenue up 2.4% to $114 million from $11.3 million. Q4 revenue up 10.8%, to $632 million. […]

billboardinsider.com
Wed, Apr 10 at 11:51 AM

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The Three P’s of OOH Ad Creative Design (Billboard Insider)

Todd Turner and Richard Molinaro of Up to Something gave an entertaining short course on out of home creative at the IBO conference. You can access their talk at http://uptosomething.agency/ibo-talk-2024 . Billboard Insider’s favorite slide is this one which reminds us that we need to be memorable, as well as clear. […]

billboardinsider.com
Wed, Apr 10 at 11:47 AM

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AdAi: OOH – MIAMI Conference April 17th, 2024

12:30 REGISTRATION OPEN; 13:00 Opening Remarks:  Chair | Farrokh Mansouri | Head of Data Science | COMMB. 13:30 Keynote: Insights on the State and Future of AI in OOH Advertising: Chris Duffey | Strategic Development, Creative Cloud Design | Adobe. 14:00 How To Adapt To An AI World: Julia Thompson | CMO | OAAA. […]

2024adaimia.dailydooh.net · Promoted content
Wed, Apr 10 at 11:20 AM

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How NowSignage Dodges Race-To-The-Bottom SaaS Price Wars By Offering Easy But Enterprise-Ready Software (16:9)

When I asked an industry friend, whose opinions I respect and trust quite a bit, what CMS software he’d looked at and been impressed ... […]

sixteen-nine.net
Wed, Apr 10 at 7:40 AM

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Flexibility of programmatic DOOH campaign helps Mad Mex drive a 9% uplift in restaurants, cut wastage and extend time in market (Mi-3)

By Andrew Birmingham - Martech | Ecom |CX Editor. Fast food chain Mad Mex was able to drive a 9 per cent uplift in sales in restaurants within a proximity of its latest programmatic digital out-of-home campaign that also demonstrated the flexibility and agility of the channel. Just as importantly, digital efficiency helped to extend the life of the campaign. […]

mi-3.com.au
Tue, Apr 9 at 4:31 PM

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Amazon, Walmart Connect return to basics for in-store retail media (eMarketer)

by Sara Lebow, Senior Analyst. In-store retail media spend is growing quickly. Just $370 million will go to US in-store retail media ad spend this year, or 0.7% of omnichannel retail media ad spend, but by 2028, that figure will more than double to $1 billion, per our March 2024 forecast. […]

emarketer.com
Tue, Apr 9 at 4:26 PM

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Canadian in-store retail media firm INEO integrates with several US demand-side platforms

INEO Retail Media division gaining momentum and market penetration SURREY, BC, April 9, 2024 - INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF) (the "Company" or "INEO"), has signed new strategic partnerships with several prominent US-based advertising platforms and the setting up of Private Marketplace (PMP) deals with leading Demand Side Platforms (DSPs). […]

INEO
Tue, Apr 9 at 4:25 PM

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Unusual rebuild of billboard structures damaged by storms (Billboard Insider)`

Jason Mallory, General Manager of Lindmark Steel. We recently rebuilt a pair of I- Beam structures for Lindmark Billboards, that were damaged by a severe downburst that hit Wichita Falls, Texas this past August. The pair of builds fell into the unusual column for us, because we don’t build a lot of I-Beam structures anymore. […]

billboardinsider.com
Tue, Apr 9 at 3:52 PM

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OUTFRONT Media’s 4th Quarter 2023 financials at a glance (Billboard Insider)

Reported revenues of $501.2 million up 1.3% or $6.5 million, for the fourth quarter of 2023 as compared to the same prior-year period. Transit and other revenues of $112.1 million down 4.4% or $5.1 million. Reported revenues of $501.2 million up 1.3% or $6.5 million, for the fourth quarter of 2023 as compared to the same prior-year period. […]

billboardinsider.com
Tue, Apr 9 at 3:44 PM

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Zetadisplay Back On M&A Train; Gets Foothold In UK Market Via Purchase Of Beyond Digital Solutions

Swedish-based solutions provider ZetaDisplay is back doing acquisitions, announcing today that it has acquired the UK-based integrator Beyond Digital Solutions, giving it a footprint in one of Europe’s more active markets. […]

sixteen-nine.net
Tue, Apr 9 at 3:41 PM

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Swedish digital signage tech provider ZetaDisplay acquires UK integrator firm Beyond Digital Solutions (Invidis)

The acquisition was fully funded by equity from Zetadisplay’s owner, Hanover Investors. Under the leadership of Managing Director Louise Richley, the British integrator Beyond Digital Solutions creates end-to-end concepts, including content, for digital signage spaces with national and international roll-outs. […]

invidis.com
Tue, Apr 9 at 3:41 PM

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Lamar Advertising’s Q4 2023 results at a glance (Billboard Insider)

Lamar recognized a net income of $149.3 million for Q4 2023 as compared to a net income of $66.1 million for the same period in 2022, an increase of $83.2 million. Net income per diluted share was $1.46 and $0.65 for the three months ended December 31, 2023 and 2022, respectively. […]

billboardinsider.com
Mon, Apr 8 at 11:50 AM

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