Editors’ Picks

Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks (CNBC)

Lillian Rizzo, Media and General Assignment Reporter. Key Points: Advertisers are increasingly spending more on retail media networks — the platforms run by companies such as Amazon and Walmart, which show ads in stores, on apps and websites. Global retail media ad spending is expected to more than double in the coming years. […]

cnbc.com
Sun, May 26, 2024 at 3:02 PM

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United Natural Foods debuts retail media network for grocers (Retail Insight Network)

Powered by retail technology provider Swiftly, the network will reach more than 30,000 retail customer locations and 11,000 brand partners of UNFI, helping them compete in an increasingly digital-first world. The solution uses UNFI’s supplier offerings and Swiftly’s technology platform, personalisation engine, closed-loop reporting and analytics capabilities. […]

retail-insight-network.com
Sun, May 26, 2024 at 2:58 PM

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The evolution of digital signage displays: from LCDs to MicroLEDs and E Ink (DSToday)

by Alan Brawn — principal, Brawn Consulting. The advent of LCD and LED. Traditional flat panels (not projection cubes) feature one of two image creation processes: One type is transmissive, with LCD as a prime example. […]

digitalsignagetoday.com
Sun, May 26, 2024 at 2:46 PM

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A recap of the Digital Signage Summit Europe: the growing role of software, IT security, retail media and more (Invidis)

by Balthasar Mayer. Software is becoming the defining component in the digital signage ecosystem, with rising demands on development and service. Numerous panels at the conference addressed this topic, one of them directly pinpointing the “Missing Standards in Digital Signage Software. […]

invidis.com
Sun, May 26, 2024 at 1:45 PM

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Digital Signage Summit Europe 2024 in quotes (Invidis)

Market: “Digital signage is definitely a growth industry and it’s rapidly changing. However, it’s still quite immature, even though it’s been there for over 20 years.” Zetadisplay-CEO Anders Olin reflecting on his first seven months in the digital signage industry “Digital signage for its own sake is over. […]

invidis.com
Fri, May 24, 2024 at 2:19 PM

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Clear Channel CFO: Selling a US Asset is Probably Not the Best Course of Action (Billboard Insider)

A low tax basis on US assets means US asset sales may not be in the works. […]

billboardinsider.com
Fri, May 24, 2024 at 2:15 PM

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OOH Ad Sales: The Early Bird Gets the Worm (Billboard Insider)

Lisa & Dan Nausley. Consider these statistics we shared with our OOH Sales Mastery classes earlier this week, which underscore the importance of timely follow-up: 50% of leads will work with the first person/company that contacts them (Hubspot). 30% of prospects will choose a competitor if you don’t respond quickly enough (Website Builder). […]

billboardinsider.com
Fri, May 24, 2024 at 2:12 PM

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OUTFRONT CEO’s comments on company’s performance in 2024 (Billboard Insider)

On reducing leverage. We mentioned Canada. […]

billboardinsider.com
Fri, May 24, 2024 at 1:54 PM

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DSSE Munich Wrap-Up, And Why I Need To Somehow Get Around Next Time Without Using The Rail Network (16:9)

I am sitting in a hotel room in Heidelberg, taking in coffee with a fast-running IV drip, recovering from a great couple of days ... […]

sixteen-nine.net
Fri, May 24, 2024 at 4:54 AM

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68% of automated OOH sales via platforms take over 90 days to pay (Billboard Insider)

Billboard Insider polled readers on their experience with the automated out-of-home sales platforms (e.g. Adomni, Adquick, Blip, Place Exchange, OneScreen.ai, Vistar). […]

billboardinsider.com
Thu, May 23, 2024 at 2:55 PM

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Digital Signage Summit Europe Draws Big Crowd In Munich (16:9)

I am in Munich, Germany this week for the Digital Signage Summit that the consultancy and publishing company invidis has put on for many ... […]

sixteen-nine.net
Thu, May 23, 2024 at 2:52 PM

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Lamar CEO expects programmatic DOOH to be “up 35-ish percent in Q2” (Billboard Insider)

Sean Reilly, CEO, Lamar Advertising. […]

billboardinsider.com
Thu, May 23, 2024 at 2:50 PM

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In-store retail media is an untapped market: Solomon Partners’ analysis

In 2024, ~$370 million of U.S. retail media will be allocated to in-store advertising, which represents <1% of total retail media spend, showcasing the massive in-store opportunity. […]

solomonpartners.com
Thu, May 23, 2024 at 2:47 PM

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Ad for Lactation Cookies Returns to Times Square (The New York Times)

After Clear Channel, which manages many of the advertisements in the area, said a provocative billboard for a Molly Baz recipe was “flagged for review,” two companies stepped in to offer new space. Molly Baz, the cookbook author, and her pregnant belly, rhinestone bikini and breasts will be back up in Times Square, uncensored. […]

nytimes.com
Thu, May 23, 2024 at 2:44 PM

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After Times Square controversy, breastfeeding billboards come to Philly (Union Bulletin)

Erin McCarthy - The Philadelphia Inquirer (TNS). Drivers near Callowhill Street in Philadelphia and on the Pennsylvania Turnpike in Plymouth Meeting and Lower Southampton can now see a billboard that was, for a time, deemed too controversial for Times Square. […]

union-bulletin.com
Thu, May 23, 2024 at 2:41 PM

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