In a nutshell, what makes a successful DOOH campaign? A good digital out-of-home campaign is one that has a strong effect in the moment, and has an impact on people who walk by. But a great DOOH campaign is one that also has a second life. […]
Insider has prepared a table of who spent what kind of capital expenditures during 2018. Lamar spent the most money ($593 million) in 2018 due to acquisitions and improvements to existing structures. Lamar also spent $15 million on land acquisitions. […]
McDonald’s did not disclose the deal’s value, but Bloomberg says the price tag was about $300 million. Dynamic Yield, based in New York City, works with brands in travel, finance, media, and e-commerce to create personalized experiences. McDonald’s says it will use the company’s technology to create a more personalized customer drive thru experience. […]
MCN is understood to be bolstering its out of home offering over the coming weeks, with the business tipped to win a major piece of OOH business. AdNews understands the sales house, which earlier this year revealed its intentions to push for greater growth in the OOH sector, is in the final stages of securing a major retail client. […]
Using the fundamental aspects of their secure chatbot software, any existing screen, touch screen and regular digital signage can be transformed into talking digital signage. The software solution is designed to function across a variety of industries - including retail, education, hospitality, healthcare, tourism and government, with a special focus on the hotel sector. […]
NEC’s ALP uses AI-based analytics to optimize message delivery and automate content creation. With the new offering, retailers can customize content on their digital displays based on weather, local events, and demographic info about customers such as age and gender. […]
National Retail Solutions (NRS), a subsidiary of IDT Corporation (NYSE: IDT), operates a point-of-sale (POS) terminal-based platform for independent retailers and bodega owners nationwide. […]
The conference serves as a meeting place for brand marketers, ad agencies and network operators, and covers what each constituent needs to know about digital out-of-home media and its role in the evolving digital landscape. […]
Automation, data, programmatic, and dynamic creative have been hot topics over the past couple of years. As these new technologies and processes are being implemented, the next big OOH trend will be more logistical in nature – encompassing the industry’s digital transformation and change management of such a major shift. […]
Digital Out of Home: Perhaps one of the most innovative channels in media today is the digital OOH industry and it’s ramping fast. Estimates are that 38 per cent of US outdoor will be bought digitally in 2019 and much of this is moving to programmatic. We are beginning to see the emergence of OOH supply and its exposure to day-to-day programmatic buyers. […]
Bob Wootton looks at how adland corrupted one of its favourite buzzwords. A couple of years ago, legacy media channels jumped on to the programmatic bandwagon. And haven’t got off. […]
Out-of-home advertising is expected to experience the fastest growth among traditional media, as digital screens and programmatic trading become more prevalent. Between 2018 and 2021, OOH will grow by US$4.4bn. […]
12:00 pm Registration & Light Bites. Registration Opens. 1:00 pm Welcome to Video Everywhere, plus findings from DPAA’s Canadian Strategic Media Planners Study. […]
IHeart’s looting is about to stop. The 10-k says Clear Channel Outdoor will separate from iHeart Media in the second quarter of 2019. In connection with the spin-off Clear Channel Outdoor will: Cease paying $39 million/year in annual “royalties” to iHeart for the use of trademarks. […]
Americans are driving more than ever. Data released March 21 by the Federal Highway Administration (FHWA) said miles driven in 2018 increased 12.2 billion miles compared to 2017 (to 3.225 trillion in 2018, a record). Transportation Secretary Elaine Chao expressed three points regarding this trend: The economy is strong. […]
