In another finding: large format OOH delivers 15 times greater neuro impact than small format. Out-of-home is often consumed subconsciously / passively. Get a copy of full results here. […]
Broadsign technology will power dynamic pre-show experiences across Landmark Cinemas, Canada’s second largest motion picture theatre exhibition company with 319 screens spanning 45 cinemas. Landmark will also utilize Broadsign in its two new theatres opening in 2019, Market Mall in Calgary and Aurora in Regina. […]
Mayor Bill de Blasio wants to sink a fleet of floating billboards that he says are turning New York’s scenic waterways into a Times Square-style blight. The city filed suit Wednesday in Manhattan federal court against a company called Ballyhoo Media, which is described on its website as a “water-based multimedia company. […]
The goal of the Futures Council is to help prepare for changes in the evolving OOH advertising marketplace. The Futures Council is comprised of thought leaders from the OOH industry who have been selected by Geopath's Board of Directors. […]
Strategic placement, balance, size and color… Strategic placement is important because generally people read left to right. I usually put content on the Left and imagery on the Right. If I am designing transit that shifts a little because I’m working up to down. […]
Formetco's new enterprise grade F360 CMS software’s open architecture design will connect independent operators, turning many small operations across the country, into a larger group with a stronger voice. F360 allows independent operators access to an array of services that cannot be easily obtained without the support of being part of a united front. […]
The billboards turned the city's public transport network into a responsive digital art gallery intended to combat negative feelings. […]
McDonald's acquisition of sales assistant software Dynamic Yield to better personalize its menus is the 8th largest U.S. fast food acquisition in history but it's far and away the biggest of its kind. Be smart: It's a rare instance of a major U.S. […]
Pretty much bang-on 5:25 last night the 3rd floor elevator dinged and opened up, with the first of what was a wave of people arriving and ready to go for the 10th annual 16:9 Mixer, which has grown into the traditional first big networking event of Digital Signage Expo week. […]
What Does ‘Productizing’ Digital Signage Mean? The reason for the 250 percent jump in digital signage services revenue? Almo Pro A/V is finding traction with its profit-enhancing digital signage content services. […]
Integration with LG SoC allows the end user to be sure that the hardware purchased from LG or ODM will work correctly with ODM's Arcus Digital Signage Platform without the need for special hardware testing taking place. The LG System On Chip (SoC) display is an all-in-one digital signage display that includes a media player inside the display housing. […]
AOPEN Chromebox Commercial 2, the world's first commercial-grade Chromebox that can power UHD 4K screens, providing more power, stunning graphics, and the ability to support AIoT applications. The first-of-its-kind product will showcase at Digital Signage Expo 2019. […]
WEDNESDAY 3/27: EXHIBIT HALL HOURS: 10:00 AM – 5:00 PM. 7:30 AM: REGISTRATION OPENS 8:00 AM – 5:00 PM. Digital Workplace Summit: (3-Day Co-Located Event) PRESENTED BY Advanced Learning Institute. […]
A day after the Media Rating Council released proposed standards for measuring video ads across platforms, a consortium of five trade organizations this morning released a compilation of “best practices” for running ads in digital out-of-home media. […]
A collaboration between: Digital Place-Based Advertising Association, Digital Signage Federation, Interactive Advertising Bureau, Geopath and Out of Home Advertising Association of America. […]
