Description: We are seeking for proposals to build out a: Primary Digital Advertising Network: The network is comprised of New York Penn Station, Philadelphia 30th street, Washington DC Union station, Baltimore Penn Station and Chicago Union Station. […]
Posterscope's promotions are aimed at accelerating the company’s delivery of innovative, data-led, technology-driven client solutions across its global network. Nick Halas; Nick Halas is promoted from UK head of data & innovation to global head of strategy. […]
The city has refused 81 applications in total. The city held a community consultation last year and found that more than 90 per cent of respondents provided negative feedback on the impact of the digital advertising payphone structures. […]
New York City officials filed a lawsuit in Manhattan federal court against a media company on Wednesday, accusing it of illegally operating a barge with digital billboards on the city’s waterways. The lawsuit seeks an injunction to stop Ballyhoo Media from placing the floating advertisements in the East and Hudson rivers. […]
McDonald's will use the Dynamic Yield platform capabilities to present customized menu items on its digital signage at drive-through locations based on an individual customer's initial food order and also according to such factors as weather, time of day, and how busy the restaurant is at the moment. […]
The Port Authority will soon issue a publicly advertised Request for Proposals (RFP) for the development and implementation of out-of-home advertising programs for its airports, bridges, tunnels and transit facilities, which are among the world’s most iconic and extensively used. […]
The show kicked off with the its 14th Guided Installation Tour around Las Vegas at four locations (Marvel Avengers S.T.A.T.I.O.N., HyperX Esports Arena, The Forum Shops at Caesars Palace and a very special McDonald’s location) that exemplify that theme with immersive, interactive and innovative uses of digital signage and communications technology. […]
In another finding: large format OOH delivers 15 times greater neuro impact than small format. Out-of-home is often consumed subconsciously / passively. Get a copy of full results here. […]
Broadsign technology will power dynamic pre-show experiences across Landmark Cinemas, Canada’s second largest motion picture theatre exhibition company with 319 screens spanning 45 cinemas. Landmark will also utilize Broadsign in its two new theatres opening in 2019, Market Mall in Calgary and Aurora in Regina. […]
Mayor Bill de Blasio wants to sink a fleet of floating billboards that he says are turning New York’s scenic waterways into a Times Square-style blight. The city filed suit Wednesday in Manhattan federal court against a company called Ballyhoo Media, which is described on its website as a “water-based multimedia company. […]
The goal of the Futures Council is to help prepare for changes in the evolving OOH advertising marketplace. The Futures Council is comprised of thought leaders from the OOH industry who have been selected by Geopath's Board of Directors. […]
Strategic placement, balance, size and color… Strategic placement is important because generally people read left to right. I usually put content on the Left and imagery on the Right. If I am designing transit that shifts a little because I’m working up to down. […]
Formetco's new enterprise grade F360 CMS software’s open architecture design will connect independent operators, turning many small operations across the country, into a larger group with a stronger voice. F360 allows independent operators access to an array of services that cannot be easily obtained without the support of being part of a united front. […]
The billboards turned the city's public transport network into a responsive digital art gallery intended to combat negative feelings. […]
McDonald's acquisition of sales assistant software Dynamic Yield to better personalize its menus is the 8th largest U.S. fast food acquisition in history but it's far and away the biggest of its kind. Be smart: It's a rare instance of a major U.S. […]
