Editors’ Picks

JCDecaux has won the contract for the Grenoble urban area new generation bus shelters (Nasdaq)

Financed by advertising, with no costs for the SMTC and the Grenoble urban area inhabitants, according to the business model invented by Jean-Claude Decaux in 1964, this new offer, which covers the supply, installation, operation and maintenance of a new generation of more than 1,100 bus shelters and user services, is part of a drive by the SMTC to boost the quality of life and everyday sustainable mobility, and anticipate the requirements of the future. […]

nasdaq.com
Tue, Apr 9, 2019 at 12:11 AM

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MicroLED is Emerging as a Next Generation Display Technology (Display Daily)

MicroLED has the potential to be a thinner, brighter, lighter, and low power display. It combines the best features of LCD and OLED. It is considered by some to be the fourth generation flat panel display technology after, Plasma, LCD and OLED. […]

displaydaily.com
Mon, Apr 8, 2019 at 7:11 PM

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How to keep your digital billboards safe from hacking (Billboard Insider)

Run applications with the minimum amount of privileges required. Disable or remove any “Easter Eggs,” or maintenance backdoors. Test for overflow and injection vulnerabilities. […]

billboardinsider.com
Mon, Apr 8, 2019 at 7:08 PM

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If you want a successful digital signage deployment – outsource it (Sign Media)

This is not about hanging and banging screens. “We do it all” is an expression often used by company heads in the AV/IT/digital space. This, however, is a recipe for disaster as most end users are skeptical of the all-in proposition. […]

signmedia.ca
Mon, Apr 8, 2019 at 6:57 PM

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City of Sydney pushes back against Telstra’s planned payphone billboards (Sydney Morning Herald)

Telstra would be unable to make planned upgrades to payphones in a way that might include larger digital advertising hoardings under a push by the City of Sydney. The practice of attaching digital advertising billboards to payphones flared as an issue of controversy in Melbourne recently. […]

smh.com.au
Mon, Apr 8, 2019 at 6:42 PM

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Louisiana legislators on the warpath against billboards (Billboard Insider)

Insider’s take: Someone in the Louisiana billboard business has ticked off Rep McFarland and Senator Appell. One newspaper article suggests that the state’s trucking industry is behind the push because it is fed up with attorney billboards which demonize truckers. We’ll see how good Lamar’s lobbyists are. […]

billboardinsider.com
Mon, Apr 8, 2019 at 4:51 PM

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State of Louisiana vs Billboards: Attack on Free Speech? (Freedom to Advertise)

False: Louisiana has too many billboards, more than any other state. Fact: Louisiana, with its extensive and heavily-trafficked highway infrastructure, isn’t even in the top 10 states when it comes to billboard inventory. Lamar Advertising has actually reduced its number of Louisiana billboards over the last 5 years by 125 structures. […]

Mon, Apr 8, 2019 at 4:41 PM

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Vital Marketing Research to be Unveiled at #OOH2019

Proving the value and effectiveness of media investments is important to agencies and the brands they serve. That’s why OAAA invests heavily in original marketing research every year. This year several new research reports will be released at the OOH Media Conference + Expo, to be held May 20 – 22, 2019 in Las Vegas. […]

specialreports.oaaa.org
Mon, Apr 8, 2019 at 10:10 AM

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What is involved in a successful AV / digital signage installation (Sign Media)

The mechanics not only include the components, such as hardware and software, but also system design, procurement, physical installation, project management services and, above all else, people. All AV installations involve the need for a good team. All too often, an installation team is summarized as the customer and an AV reseller. […]

signmedia.ca
Mon, Apr 8, 2019 at 10:02 AM

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A Quarter of Top OOH Spenders are Major Tech Brands

OAAA has released the 2018 MegaBrands report, a comprehensive review of the largest national advertisers. The report reviews the top 100 OOH advertisers and top 100 total media advertisers, along with their ad spend by medium, and ad agency relationships. […]

specialreports.oaaa.org
Mon, Apr 8, 2019 at 8:58 AM

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16:9: Orlando University Makes LED Displays Central To New $6M Esports Arena

You start to understand how e-sports is a real thing when you read a piece about a U.S. college investing $6 million on a screen-filled competitive gaming arena. AVIXA, the trade association behind Infocomm and ISE, has a case study up on its website about Full Sail University, a media-arts college in the greater Orlando area. […]

sixteen-nine.net
Mon, Apr 8, 2019 at 8:24 AM

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How many people should be “in charge” of a digital sign? (DSConnection)

“At least nine people should be involved. Like any publisher’s content environment, the number of people includes all those creating that ideal experience for the viewer…” MATT PROHASKA, CEO & Principal, Prohaska Consulting. “This is a REALLY tough question. […]

digitalsignageconnection.com
Mon, Apr 8, 2019 at 12:17 AM

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Australian shopping center manager Lendlease appoints MCN as out-of-home advertising partner (Shopping Centre News)

Multi Channel Network (MCN) has expanded its out of home (OOH) footprint with the announcement of a new partnership with Lendlease to represent 18 high impact, audio enabled digital screens across 11 Lendlease-managed shopping centres in urban and regional areas across Australia. […]

shoppingcentrenews.com.au
Mon, Apr 8, 2019 at 12:08 AM

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Wall Street Journal: Search Ads, Out-of-Home and Amazon Rise as Ad Spending Hits a New High

Spending on out-of-home advertising channels such as billboards, cinema ads, and video screens in elevators and at gas pumps rose 4.3% to $8.2 billion, Magna said, partly on the strength of new interest from technology companies and direct-to-consumer brands that are expanding beyond their roots in social media. […]

wsj.com
Sun, Apr 7, 2019 at 5:25 PM

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Magna: Search, OOH drove record-breaking ad sales in 2018 (Marketing Dive)

OOH is outperforming every other linear channel, partly due to the increased investment from the tech sector. It grew 4.5% in 2018 to $8 billion and is the only linear media format to see consistent organic growth, per Magna. Along with OOH, paid search is also driving much of the ad market's growth, with sales jumping 23% to reach $54 billion in 2018. […]

marketingdive.com
Sun, Apr 7, 2019 at 5:23 PM

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