Editors’ Picks

16:9: Brian McClimans On How Peerless-AV Is A Lot More Than Just Digital Signage Mounts

The companies who do the infrastructure that gets screens in place and make video walls look amazing are a huge part of the digital signage ecosystem, but don’t get all that much attention. One of the biggest – if not THE biggest – is Chicago-based Peerless-AV, which has been a major part of digital signage for many, many years. […]

sixteen-nine.net
Wed, Apr 17, 2019 at 12:17 AM

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Louisiana billboard restrictions shot down after lengthy committee debate (KPLCTV)

The House Transportation Committee killed a bill Tuesday that would have prevented Louisiana from constructing any new billboards, capping the total at the current 7,000. The bill would have doubled the distance allowed between two billboards and prevented companies from purchasing ads more than 30 miles away from their physical locations, amended up to make the legislation more palatable. […]

kplctv.com
Tue, Apr 16, 2019 at 10:01 PM

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Digital billboards can improve driver performance: independent research (BandT)

The study, conducted by independent road safety research institute, the Australian Road Research Board (ARRB), measured driver behaviour in the presence of two digital billboards in real-world environments. Drivers were unaware of the study that captured video data of vehicle movement around two complex intersections in Queensland. […]

bandt.com.au
Tue, Apr 16, 2019 at 10:00 PM

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Axios: The next phase of Google’s advertising business: targeting users with location-based ads

The out-of-home (billboard) industry has been able to champion real-time, location-based advertising as it moves into mobile ad-serving partnerships. These companies have for years used real-time location data to serve users with ads that mimic the ones they see on billboards or subway posters. […]

axios.com
Tue, Apr 16, 2019 at 9:47 PM

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PepsiCo is planning pilot of ‘orbital billboard’ (Marketing Dive)

PepsiCo is the first brand client of StartRocket, a Russian company that's readying a constellation-like "orbital billboard" advertising format in the sky, according to a report in Futurism. A spokesperson of PepsiCo's Russian arm confirmed to Futurism that the project is real and will be used to promote a non-alcoholic energy drink called Adrenaline Rush. […]

marketingdive.com
Tue, Apr 16, 2019 at 8:14 PM

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How to avoid negative implications of your billboard tax reporting (Billboard Insider)

A very important tax case was recently decided in the Pennsylvania Commonwealth Court. Billboard owners and landowners should take note of the case and its potential long-term implications. The court concluded that billboard lease income can be considered when estimating the taxable value of land. […]

billboardinsider.com
Tue, Apr 16, 2019 at 8:05 PM

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Details of Clear Channel Outdoor’s separation from iHeartMedia (Billboard Insider)

Insider’s Take – A reasonably soft landing for Clear Channel and the ability to finally operate as an entity independent of iHeart Media. Clear Channel will still need to deal with the highest leverage (6.9 times) of the big three U.S. operators and a new investor group, the majority being the pre-bankruptcy lender group for iHeart Media. […]

billboardinsider.com
Tue, Apr 16, 2019 at 6:26 PM

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MediaPost: Self-driving cars will arrive, but later than expected

Ford is not the only company backing off a bit from an autonomous vehicle future. […]

mediapost.com
Tue, Apr 16, 2019 at 6:13 PM

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PepsiCo says space-ad test was “one-time event” (Just-Drinks)

PepsiCo has confirmed it has tested a new satellite technology that aims to put adverts in space. The soft drinks maker said the StartRocket company, which is working to create "orbital" ad displays, had "performed an exploratory test for stratosphere advertisements" using the logo of PepsiCo Russia brand Adrenaline GameChangers. However, the company said the test was a "one-time event". […]

just-drinks.com
Tue, Apr 16, 2019 at 5:55 PM

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3 tips for successful indoor digital signage in retail (DSToday)

Maximizing space. Retailers know space is a precious resource. If they use it well, they can maximize profits. […]

digitalsignagetoday.com
Tue, Apr 16, 2019 at 12:38 AM

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How to Monitor and Ensure Your Digital Signage Network Uptime (DSConnection)

What are the programs/methods used to monitor and ensure uptime of your network? This week’s question is answered by members of the DSE Advisory Board OUT-OF-HOME NETWORK COUNCIL “Lamar considers inventory monitoring a premier priority and implements a variety of strategies to ensure inventory is performing according to industry standards at all times. […]

digitalsignageconnection.com
Mon, Apr 15, 2019 at 6:50 PM

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16:9: Breaking Down The Jargon Of LED Pixel Pitch

Guest Post: Mitch Leathers, SNA Displays Most LED display manufacturers worth their salt can talk a good game. As someone who has spent almost 15 years in the digital display industry, in the marketing/communications space, I know this well. […]

sixteen-nine.net
Mon, Apr 15, 2019 at 6:47 PM

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Fresh rumors around the potential acquisition of remaining Fairway Outdoor assets (OOHToday)

Word on the street is it's Reagan Outdoor Advertising. This has been confirmed by 4 completely independent parties as the buyer of 3 Fairway markets, Chattanooga, Indiana and Minnesota (North Central Division). […]

oohtoday.com
Mon, Apr 15, 2019 at 6:17 PM

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New Coalition Formed for Data Privacy Protection (OOHToday)

Five advertising trade organizations have come together to form a coalition to work with Congress supporting adoption of federal consumer data privacy and security legislation. The new organization is named, “Privacy for America. […]

oohtoday.com
Mon, Apr 15, 2019 at 6:13 PM

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Why is the outdoor advertising business so profitable and valuable? (OOHToday)

Other businesses define success as a 15% operating margin. We complain when its under 40%. Most other old line businesses in the United States, trade at between 5 and 7x cash flow. […]

oohtoday.com
Mon, Apr 15, 2019 at 6:11 PM

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