The photo sheet is used as an inducement to buy a particular location. Every #OOH owner seeks to present the best possible image of their OOH inventory. Sometimes the photo in the sheet submitted makes you wonder about the quality of the location and maybe even about the company who submitted it. […]
The Consumer Technology Association (CTA), organizer of the massive annual gadgetfest CES, wants you to know that it’s heard the criticism about the show’s lack of diversity and sexism loud and clear. Chupka was quick to point out that the term “booth babes” was unfair because they are people who are working hard to represent a company or brand. […]
The Easton, PA Zoning Hearing board has rejected an appeal by Adams Outdoor Advertising for a 10 by 15 foot digital billboard in Centre Square. Adams will appeal the decision in Northhampton County Court. The site’s owner says a billboard is necessary to attract a new business to the building. […]
We use the same software program for our scheduling and our real estate and our billing. We happen to use Quattro through Key Systems…We’ve used that for almost 20 years now. […]
A few quick points to make sure it’s a success…. A display in a window is an insight into your store for those that pass by every day. […]
On the night of July 11, 2019, Wally Christopher Kelly, 62, passed away at his home in Phoenix, Arizona. He was reunited with his father, Wally; his mother, Crissy; brother Michael; grandparents, and many, many dear friends into the arms of our Lord. […]
Guest Post: Balaji Kamineni, Zeetaminds Balaji Kamineni Setting up a signage network might sound easy, but the range of hardware and the never-ending list of software providers can be too much to digest for a first-time researcher. Setting up a network and then deciding to change the software or hardware is a situation anyone wants to avoid. […]
As awe inspiring as these powerful large screen images may have been, many of us tend to quickly turn our attention to the smaller screens inside the exhibits. Afterall, for most of us, our core business is in those smaller displays 120-inch diagonal or less. Herein lies a problem we all must face: the smaller screens we sell are rapidly becoming commodities. […]
Networks: It’s early, but we’re already seeing significant buy-in from network operators. Networks want better tools for scheduling complicated content sets and want to be found by more advertisers. Networks (especially the smaller or regional networks) understand that there is immense value produced when spaces are packaged alongside other similar networks. […]
The public out of home companies are trading at 11 times 2019 estimated cash flow. Focus Media (a chinese out of home company which trades on the Shenzhen Stock Exchange) has the highest multiple at 17.7 times estimated 2019 cash flow. The UK’s Ocean Outdoor has the lowest multiple at 6.8 times cash flow. […]
A24 is known for its unique movie promotions: It set up a text message auto-response bot for 2016's Swiss Army Man, allowing fans to send a text to Daniel Radcliffe's character, Manny. The texts "Manny" received were then collected on a Tumblr blog. More recently, A24 sold replicas of a "Bear in a Cage" toy featured in the new horror film Midsummor. […]
Montreal’s Telecine, a longtime digital signage content and solutions provider, has come up with a clever online calculator designed to help network operators and content developers ensure their messages are readable by viewers. […]
Key themes driving this evolution are: The rapid growth of digital OOH; The dynamic creative capabilities of digital OOH; The introduction of true OOH measurement by the OMC; The amplification of location marketing intelligence services, driven by the explosion of location data Mobile OOH; Although we are in the midst of some very exciting changes and developments in OOH, it’s important not to lose ourselves completely in the razzle-dazzle of these new developments. […]
The workshop began with insights from Rachana Lokhande, Co-CEO of Kinetic Worldwide, India. “The purpose of the workshop has been to get media and technology partners to collaborate and build the programmatic ecosystem by marrying data across sources and platforms together to provide a seamless experience,” said Rachana. […]
Rubicon Project and GroupM announce digital out-of-home partnerships covering Australia, Philippines and India. Rubicon Project announced digital out-of-home DOOH partnerships with Lemma Technologies in India and Aircast in the Philippines, while GroupM selected Veridooh’s SmartCreative technology to measure digital OOH campaigns in Australia. […]
