Editors’ Picks

The technology that helps block unwanted light from digital billboards (Billboard Insider)

Regulators are increasingly raising light trespass impact concerns during the digital sign permitting process. Last week Insider talked with Jared Johnson, Media Resources’ Director of Business Development – DOOH, about their VISIONiQ SITELINE™ digital billboards (patent pending), designed to mitigate light trespass issues. Jared, how does light blocking work? […]

billboardinsider.com
Wed, Oct 9, 2019 at 12:10 AM

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NY Post: Floating digital billboard company must stay out of NYC or pay $100K: judge

A boat carrying a digital billboard travels down the East River.ZUMAPRESS.com Floating digital billboards must stay out of New York City’s waterways — or be forced to fork over a $100,000 penalty, a Manhattan federal court judge ruled. […]

nypost.com
Wed, Oct 9, 2019 at 12:08 AM

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16:9: Why Retail-centric Reflect Got Into DOOH Advertising Software

Reflect is one of the longest running companies in the digital signage sector – operating out of Dallas since 2001. The company built up its CMS software business largely in retail, but in early 2017 did something of a pivot into ad scheduling and targeting. […]

sixteen-nine.net
Tue, Oct 8, 2019 at 11:11 PM

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‘First open real-time bidding platform’ launches for digital out-of-home advertising (Campaign)

Programmatic ad-buying system Kubient is set to enter US digital out-of-home market. Kubient, a full-stack digital audience marketing platform, is introducing what it says is the first real-time bidding solution for digital out-of-home advertising sites. […]

campaignlive.co.uk
Tue, Oct 8, 2019 at 8:47 PM

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Australia’s leading DOOH Wellbeing Network Tonic Health Media signs new contract with Broadsign, adds programmatic DOOH capabilities via Broadsign Reach

Tonic Health Media will use Broadsign Control to enable campaign automation and content delivery across their digital signage network. Broadsign’s digital signage automation software enhances content and ad distribution process at scale. Tonic Health Media will also introduce programmatic capabilities to their DOOH network utilising Broadsign Reach, Broadsign’s supply side platform (SSP). […]

broadsign.com
Tue, Oct 8, 2019 at 8:38 PM

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Digital billboard ad marketplace Blip Billboards hires ex-Ayuda exec Fleischer to lead international expansion (Billboard Insider)

Launching Blip Canada is part of the company's international expansion. Daniel Fleischer, former Vice President of Business Development & Marketing at Ayuda Media Systems, joins as General Manager of Blip Canada, and Vice President of Publisher Marketing internationally. […]

billboardinsider.com
Tue, Oct 8, 2019 at 8:37 PM

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Should OOH media owners keep building their own measurement systems? (Podcast by OOHToday)

OOH Owners are building their own independent measurement systems; will these self interests impede the future of OOH growth? Is Geopath dropping the ball? Will the creation of additional measurement systems by OOH Owners to gain a competitive advantage, hurt the out of home industry in the long run? […]

oohtoday.com
Tue, Oct 8, 2019 at 8:26 PM

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Why marketing grads think out-of-home is dead and how to overcome this (Billboard Insider)

The word I hear when these marketing students get into the professional arena is that they are taught that the only successful advertising channel is digital. There are no discussions about real world examples of OOH success. Nor are they looking at the big picture and considering that the greatest success is driven from having the correct mix of channels, which includes out of home. […]

billboardinsider.com
Tue, Oct 8, 2019 at 8:21 PM

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Kubient launches Real-time Bidding platform for Digital Out of Home inventory (Mobile Marketing Mag)

Kubient, a full-stack audience digital marketing platform, has launched what it claims is the industry’s Real-Time Bidding (RTB) Digital Out-of-Home (DOOH) advertising solution in the US. […]

mobilemarketingmagazine.com
Tue, Oct 8, 2019 at 12:08 AM

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Digital Signage Software Updates and How to Minimize Downtime (DSConnectioin)

How do you manage software updates so that your players are protected while minimizing the chance of downtime due to complications? This week’s question is answered by members of the DSE Advisory Board OUT-OF-HOME NETWORK COUNCIL “It is our policy at Lamar Advertising to prevent automatic updates from affecting our players. […]

digitalsignageconnection.com
Mon, Oct 7, 2019 at 2:43 PM

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You Asked, We Answered: Cannabis OOH Ads (OAAA)

Following the September 18 webinar on cannabis advertising (recording available here), OAAA received many more questions on the topic. What about taxi tops? Yes. […]

specialreports.oaaa.org
Mon, Oct 7, 2019 at 9:48 AM

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Ken Klein’s Update on The Thomas Case on billboards and free speech (Billboard Insider)

In the Thomas case, the State of Tennessee and the federal government argued that Tennessee’s billboard controls are not content-based and do not violate free speech protections. A unanimous US Supreme Court decision in 2015 (Reed v. Town of Gilbert) said signs should not be regulated based on content. […]

billboardinsider.com
Mon, Oct 7, 2019 at 12:10 AM

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QMS to manage outdoor advertising portfolio at Victoria’s Essendon Airport (Mumbrella)

Headlined by the Big Tulla landmark billboard with plans to develop four new landmark digital billboards, the portfolio will add another 12 locations in total which will further extend QMS’ market leadership in Melbourne. […]

mumbrella.com.au
Mon, Oct 7, 2019 at 12:08 AM

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POP Tracker CEO calls for Standardization, Transparency, Integration and Collaboration in OOH Advertising (OOHToday)

We see Proof of Posting delivered via email, two weeks or more after execution. That’s not transparent and it’s not good enough. When PowerPoint reports are sent to clients with nice photos but no metrics, it hinders the analysis of OOH performance. […]

oohtoday.com
Mon, Oct 7, 2019 at 12:08 AM

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Kubient Launches First Patent-Pending Real-Time Bidding Digital Out-of-Home Platform (DSConnection)

First OpenRTB Programmatic Platform Available on over 100,000 Screens Across the US in leading Airports and Convenience Stores NEW YORK, Oct. 7, 2019 —  Kubient, a full-stack audience digital marketing platform, announced today the launch of the industry’s first Real-Time Bidding Digital Out-of-Home (DOOH) advertising solution. […]

digitalsignageconnection.com
Mon, Oct 7, 2019 at 12:08 AM

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