Editors’ Picks

16:9: Geopath Gets OOH Industry Sign-Off To Formally Launch Data-Driven Insights Platform

Geopath has received the out of home industry’s sign-off and formally launched its Insights platform, touted as the industry currency for Out Of Home audience measurement.    The not-for-profit organization, which is governed by a board representing the entire OOH ecosystem – including advertisers, media agencies, and out-of-home media – first launched Insights as a beta platform in 2018. […]

sixteen-nine.net
Thu, Oct 3, 2019 at 11:01 PM

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Recap of day 1 of the Independent Billboard Operators’ (IBO) Conference in Memphis, Tennessee (OOHToday)

The hotel is indeed a shrine to Presley and thrown back to his days. His music is piped in throughout the hotel. The room numbers and names are printed on signs which are red on red and nearly impossible to read. […]

oohtoday.com
Thu, Oct 3, 2019 at 11:00 PM

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Online out-of-home ad sales platform Adquick is growing 400% a year (Billboard Insider)

Adquick has 30 employees in California and is launching a New York office next week. Business is currently 20% digital and 80% static. Adquick works with 600 different out of home operators.  55% of the company’s media spend has gone to independent operators.  IBOUSA members have received $600,000 from Adquick campaigns over the past year. […]

billboardinsider.com
Thu, Oct 3, 2019 at 10:58 PM

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US digital billboard manufacturer Daktronics is capitalized at $335 million (Prairie Business Magazine)

The giant screen hung in Times Square? Daktronics. That hundred-foot screen in Moscow? […]

prairiebusinessmagazine.com
Thu, Oct 3, 2019 at 10:57 PM

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Windsor Star: San Diego plans crackdown on billboards advertising recreational cannabis

The word “marijuana” will also be replaced with “cannabis” in all San Diego city codes, laws, and documents EMMA SPEARS. […]

windsorstar.com
Thu, Oct 3, 2019 at 10:55 PM

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2 places where deploying DOOH could prove lucrative: rural interstate space and downtowns of smaller towns (DSToday)

By Bradley Cooper, Digital Signage Today. There are still places where DOOH is pretty rare. There are many reasons why DOOH might fail to take off in certain areas such as: Advertisers are used to dealing with static billboards and are unsure how to handle DOOH. […]

digitalsignagetoday.com
Thu, Oct 3, 2019 at 8:20 PM

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Top Five Things to Make Your Digital Signage Content Memorable (rAVe Pubs)

By Jim Nista, Almo Pro A/V. For digital signage, everything about your content, including design, motion and messaging all go into making a memorable experience for your viewers. There’s no one right set of rules, since digital signage is used for everything from interactive wayfinding to menu boards, design guidelines vary. […]

ravepubs.com
Thu, Oct 3, 2019 at 7:55 PM

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Digital Signage Show South-East Europe, 9-12 October, 2019 in Bucharest (AVInteractive)

The second edition of the DIGITAL SIGNAGE Show, the only event dedicated to digital displays and interactive technologies in South-East Europe, takes place between 9-12 October, 2019 in the new B1 pavilion of the Romexpo Exhibition Centre in Bucharest, Romania. […]

avinteractive.com
Thu, Oct 3, 2019 at 2:23 PM

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New digital signage tech for retail from Samsung (Samsung Insights)

Each year at the National Retail Federation (NRF), digital signage’s premier industry event, Samsung products turn heads and captivate audiences. The magnitude of the technology, however, far exceeds basic aesthetics. […]

insights.samsung.com
Thu, Oct 3, 2019 at 10:32 AM

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Clear Touch® Named to “Best Entrepreneurial Companies in America” by Entrepreneur Magazine (DSConnection)

Greenville-based company is one of only two national firms headquartered in SC to make the 2019 Entrepreneur 360™ list GREENVILLE, S.C., Oct. […]

digitalsignageconnection.com
Thu, Oct 3, 2019 at 9:56 AM

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Geopath Launches New OOH Audience Measurement Platform (DSConnection)

G […]

digitalsignageconnection.com
Thu, Oct 3, 2019 at 9:53 AM

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16:9: Home To Raptors, Leafs Upgrades Its LED Screen Used For Public Viewing

This is the new direct view LED board facing out to sports fans and local office workers outside the Toronto arena that’s home to both the Maple Leafs hockey team and NBA champion Raptors. […]

sixteen-nine.net
Thu, Oct 3, 2019 at 8:17 AM

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3 Ways To Use Restaurant Digital Signage To Increase Revenue (Fast Casual)

If you’re looking for a way to increase the visual appeal of your restaurant and create greater engagement with your customers, it might be time to explore restaurant digital signage. This enormously versatile technology can provide a healthy return on investment and increase your revenue gain in several ways. […]

fastcasual.com
Thu, Oct 3, 2019 at 1:47 AM

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OOH sellers’ chatter this week (OOHToday)

If you don’t sell for one of the big 5 OOH vendors, then it can be difficult (or impossible) to break into large agency accounts. Some sellers suggested that GeoPath data can help to back up your offer. Many shared the pain and offered encouragement and ideas for getting that first contact. […]

oohtoday.com
Thu, Oct 3, 2019 at 12:44 AM

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MCDecaux wins a 20 years exclusive Street Furniture digital advertising contract in Nagoya (Japan) (Globenewswire)

JCDecaux's Japanese subsidiary MCDecaux (JCDecaux: 85%; Mitsubishi Corporation: 15%) has signed a contract following a public tender to become the exclusive operator of Smart Digital City Information Panels (CIPs) with advertising in the center of Nagoya City (the fourth-largest metropolitan area after Tokyo, Yokohama and Osaka, with 2.3 million inhabitants). […]

globenewswire.com
Thu, Oct 3, 2019 at 12:08 AM

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