Heavy traffic, every day, for posts on Raspberry Pi options and free digital signage software tell me there is a substantial constituency out there that does not want to pay market prices for mainstream digital signage technology. […]
A free digital signage software solution sounds like a dream come true, but it’s important for users to be aware of the drawbacks before they make any big decisions. When it comes to free digital signage software, the truth is, you’re going to end up paying for it in some way, shape, or form. […]
The Swedish firm ZetaDisplay is continuing to build its digital signage solutions company through acquisition, announcing today that it has paid about $5 million USD, in cash, to acquire the Dutch CMS software company Gauddi. Malmo-based Zeta says the deal, effective today, makes it the primary player in the BeNeLux region. […]
Rumors have surfaced of an RFP for Anti-Vaping that’s worth $160M. One seller says that it’s not government money either. The OOH vendor community is pulling together its collective knowledge to uncover more details. […]
Such an agreement allows the sign manager to generate additional profit from a sales force and it’s a great way to get to know a sign or group of signs prior to a purchase. Here are the components of a good management agreement. Here are the key points on a management agreement. […]
Interview with Ballyhoo Media CEO, Adam Shapiro. As reported, will you be moving the barge and digital billboard down to Florida? Yes, we are currently moving the boat down to Florida for the winter. […]
Universities, colleges and K-12 school districts are increasingly relying on digital modes of communication. The days of cluttered bulletin boards, garbled loudspeaker announcements and missed memos are quickly becoming a thing of the past as more and more schools turn to technology. Currently, up to 70% of colleges use some form of digital signage. […]
The next-generation wellness store unites leading-edge technology and design in a ‘modern apothecary’ format that delivers the future of The Vitamin Shoppe experience SECAUCUS, N.J., Oct. […]
Touch Screens are an evolved and interactive form of Digital Signage; these are digital displays that can be interacted with just the touch of a finger. From phones in our pockets to Touch Screen kiosks at our favourite fast food restaurants Touch Screens are taking over, the screens you see in the wild are commercial… Read More The post What is a Commercial Touch Screen? […]
By Kym Frank, Geopath. “Outdoor is, hands-down, the most exciting medium around.” — Erwin Ephron. […]
Debate has coursed through the industry on how programmatic practices can be implemented within digital out-of-home (DOOH), and whether it is a truly effective solution for the medium. […]
Adelphic, Amobee, MediaMath and Verizon Media are all integrating with the Vistar supply-side DOOH platform (SSP) following openRTB standards, with further DSP integrations to come in early 2020. These partnerships enable digital out-of-home to truly integrate into omnichannel marketing strategies with seamless activation through the world’s largest digital platforms. […]
New York City has reached a settlement with the Florida company that upset many residents by operating a floating LED billboard barge on the East and Hudson Rivers. Under the terms of an agreement announced Tuesday, Ballyhoo Media must pay a $100,000 fine if its barge is seen again along the waterways. […]
The amount of the deal was not disclosed. Founded in 2010 by John Laramie, CEO, Project X provides data-driven OOH planning, buying and campaign management solutions to direct advertisers and agencies. The agency partners with agencies and brands, providing them access to every format of OOH inventory (digital and traditional) across the US. […]
Screen Network, the largest digital out-of-home (DOOH) company in Poland with 20,000 screens in more than 1,000 locations, is now also the owner of the most technologically advanced LED curtain in the country. […]
