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Editors’ Picks

Monday, December 2, 2019 Mon, Dec 2, 2019

Sunday, December 1, 2019 Sun, Dec 1, 2019

US Out-of-Home Ad Revenues Outpace Economy Again, Insider Wants to Know Why (Billboard Insider)

US Out of home revenues have outpaced the US economy for four straight quarters as you can see in the chart below.  In the third quarter of 2019 out of home revenues grew almost twice as fast as the US economy. What accounts for the increase?  A transfer of ad spend from other media to out of home?  Growth in programmatic revenues?  Growth in digital billboards? […]

billboardinsider.com
Sun, Dec 1, 2019 at 8:41 PM

Economic Times: India’s out-of-home advertising industry is on the growth path, fuelled by the convergence with mobile

Atul Shrivastav, CEO, Laqshya Media. There’s already an increasing demand for OOH media from the client’s side, the need of the hour now would be to develop quality infrastructure and operational efficiency to match their requirements. The convergence of Mobile & OOH is the key growth driver for this sector. […]

brandequity.economictimes.indiatimes.com
Sun, Dec 1, 2019 at 8:40 PM

Saturday, November 30, 2019 Sat, Nov 30, 2019

Shop Direct ran “passion data”- driven DOOH campaign for Very.co.uk’s Black Friday promotion (Prolific London)

The campaign used unique “passion data” to identify and locate customers based on their interest in technology. Devised by Vizeum and Posterscope, the out-of-home and location marketing specialists, the campaign marks the beginning of an exclusive partnership between Posterscope and Starcount, the customer data and insight analytics consultancy. DOOH first. […]

prolificlondon.co.uk
Sat, Nov 30, 2019 at 8:09 PM

Friday, November 29, 2019 Fri, Nov 29, 2019

Thursday, November 28, 2019 Thu, Nov 28, 2019

Raspberry Pi 4 issue: High-resolution display output or Wi-Fi: It seems you can only choose one on Raspberry Pi 4 (The Register)

The problem was noticed by developer Enrico Zini, who is working on a digital signage box using the Raspberry Pi 4. "One full day of crazy debugging, and the result is that if the Raspberry Pi 4 outputs HDMI at a resolution of 2560x1440, the Wi-Fi stops working," he reported. Despite its small size (88mm x 58mm x 19.5mm), the Raspberry Pi 4 is powerful enough to use as a desktop PC. […]

theregister.co.uk
Thu, Nov 28, 2019 at 4:24 PM

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