Shop Direct ran “passion data”- driven DOOH campaign for Very.co.uk’s Black Friday promotion (Prolific London)
The campaign used unique “passion data” to identify and locate customers based on their interest in technology. Devised by Vizeum and Posterscope, the out-of-home and location marketing specialists, the campaign marks the beginning of an exclusive partnership between Posterscope and Starcount, the customer data and insight analytics consultancy. DOOH first. […]
Sat, Nov 30, 2019 at 8:09 PM