Editors’ Picks

Opinion: As presidential election looms, DOOH can be a powerful choice for candidates (Smart Brief)

By Leslie Lee, VP, Vistar Media. With the 2020 presidential election looming and a list of candidates still vying for the Democratic nomination, political advertising is aggressively taking over our living rooms, digital devices and car radios. In fact, Kantar estimates that $6 billion will be spent on political advertising this election season. […]

smartbrief.com
Mon, Jan 27, 2020 at 6:17 PM

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How to sell OOH versus TV advertising (Billboard Insider)

By Jesse London. From a CPM perspective, bulletins are far more efficient than TV. Bulletins cost a median $2.84 while broadcast prime is $27, broadcast non-prime is $14.50, cable prime is $15, and cable non-prime is $9.50. […]

billboardinsider.com
Mon, Jan 27, 2020 at 6:05 PM

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JCDecaux France is now one of the Group’s 19 subsidiaries which meet all their electricity needs through renewable energy sources

Jean-Charles Decaux, Co-Chief Executive Officer of JCDecaux, commented: “In response to the climate crisis, JCDecaux is seeking to minimise the environmental impact of its activity, and particularly its energy consumption, not only in France but all over the world. This is a strategic priority. In recognition of this commitment and transparency, last week JCDecaux joined the CDP A List. […]

jcdecaux.com
Mon, Jan 27, 2020 at 5:57 PM

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Founder of OOH agency Diversiffi Fiona Fitzgibbon named in the f:Entrepreneur100 list for 2020

I'm absolutely thrilled to bits to be named an f:Entrepreneur100 list for 2020, so I thought what an opportune moment to share my story. My career in media/advertising and communications starting many years ago in national press, through accidental curiosity after watching a TV drama set at the Observer. […]

diversiffi.co.uk
Mon, Jan 27, 2020 at 5:55 PM

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What advertisers should be aware of when buying OOH programmatically (OOHToday)

By Jessica Chappell, SVP, Managing Director, Evergreen. Advertisers need to be aware of certain things before jumping into programmatic buying of out-of-home. First, be aware of the terms of your agreement with the seller. […]

oohtoday.com
Mon, Jan 27, 2020 at 5:51 PM

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Vivien Kronengold Joins Branded Cities as Chief Brand Officer

Branded Cities appoints Vivien Kronengold Chief Brand Officer, a newly created position. She will be reporting directly to Vaibhav Gupta, EVP/Chief Operating Officer. Ms. […]

brandedcities.com
Mon, Jan 27, 2020 at 4:03 PM

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Projection vs. display technology. When is one chosen over the other? (DSConnection)

Projections vs. display technology. When is one chosen over the other? […]

digitalsignageconnection.com
Mon, Jan 27, 2020 at 8:31 AM

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Blip Billboards and ex-Kinetic Co-CEO create the largest aggregate network of billboard ad space in the USA

Cedric Bernard, ex co-CEO of Kinetic North America, and Blip, North America’s self-serve OOH advertising marketplace, have joined forces to form the largest aggregate network of billboard operators in the USA. Adkom is an opt-in network comprised of roughly 250 American independent OOH media companies who already receive incremental revenue from Blip. […]

blipbillboards.com
Mon, Jan 27, 2020 at 8:01 AM

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Location, location, location: the importance of self-service kiosk placement (Kiosk Marketplace)

Location, placement and overall appearance of a kiosk also play crucial roles. When considering locations for existing or future self-service kiosk deployments, following are some factors that should be prioritized. Maximize visibility. […]

kioskmarketplace.com
Mon, Jan 27, 2020 at 12:10 AM

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How PatientPoint DOOH network achieves a 93 percent advertiser renewal rate

PatientPoint operates one of the largest DOOH networks, with screens in physician waiting rooms, exam rooms and in physician back offices. Bill Jennings, PatientPoint’s Chief Digital Officer recently told Digital Signage Pulse about how the network serves the needs of patients, doctors and advertisers. How big is PatientPoint audience? […]

Editorial
Sun, Jan 26, 2020 at 5:15 PM

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OOH + digital: When 1+1=3 (Analysis by PJ Solomon)

by Mark Boidman, Head of Media & Tech Services, PJ SOLOMON. Historically, OOH has been relegated by marketers to the lower end of the marketing mix. But that is changing today. […]

pjsolomon.com
Fri, Jan 24, 2020 at 5:41 PM

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OAAA President and CEO Anna Bager shares insights on the state of the OOH industry in 2020 (DS Federation)

By Brian Gorg, Digital Signage Federation. 1. Can you tell us why you joined OAAA? […]

digitalsignagefederation.org
Fri, Jan 24, 2020 at 1:47 PM

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Tools for finding OOH ad placement rates in different markets (Billboard Insider)

Lots of people ask Insider about out of home rates in particular markets. Here are 3 tools which provide out of home rates in different markets without a lengthy registration process. The Adomni Widget Adomni lets you search for digital sign inventory online by geography or audience. […]

billboardinsider.com
Fri, Jan 24, 2020 at 1:44 PM

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Looking back at digital signage trends of 2019 (DSToday)

By Lillyan Wamaitha, Mvix. This is part one of a two part series looking at digital signage trends for the past year and 2020 In an ever-changing advertising marketplace, digital signage has been growing at a steady pace over the past several years. Not only is it more flexible and personalized, but it also benefits customer experience. […]

digitalsignagetoday.com
Fri, Jan 24, 2020 at 1:04 AM

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3 OOH Campaigns That Went Viral (Talon Outdoor)

Although nobody can predict what content will achieve viral status, it’s completely different when it comes to out-of-home (OOH) campaigns. Behind most OOH campaigns that ‘go viral’, there’s a dedicated PR & Media team supporting the promotion of content online. It is not enough to rely on impressive creative if the ambition is to make an OOH campaign go viral. […]

talonoutdoor.com
Fri, Jan 24, 2020 at 12:38 AM

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