Editors’ Picks

8 Ways Hospitality Digital Signage Can Improve Guest Experiences (Telemetry TV)

With more and more hospitality providers turning to digital signage to improve their guest experience, what is all the hype about? Digital signs can keep guests in-the-loop, safe, entertained, and generally happier. It’s why many of the biggest brands in the hospitality industry are embracing digital signage to get a leg up on the competition. […]

telemetrytv.com
Wed, Jan 29, 2020 at 12:08 AM

Permalink

McDonald’s goes brand-free in striking new DOOH campaign (More About Advertising)

McDonald’s is hardly likely to be overlooked and Leo Burnett London has made its typography the hero of a new Out of Home campaign. McDonald’s these days seems to do most things, marketing-wise, right. If only they could get rid of that awful furniture. […]

moreaboutadvertising.com
Wed, Jan 29, 2020 at 12:08 AM

Permalink

How to use digital menu boards to increase your restaurant sales (Telemetry TV)

Digital menu boards have become a staple of the restaurant industry. Far from an expense, digital menu boards can actually become an asset to your business if you follow these simple techniques to improve sales. Digital menu boards have been making huge waves in the restaurant industry recently. […]

telemetrytv.com
Wed, Jan 29, 2020 at 12:08 AM

Permalink

The future is not Google-able: OOH in 2020 to be fuelled by collaboration and creativity (Creativepool)

By Claire Kimber, Group Innovation Director, Posterscope This realm of ‘next’ provides us with myriad opportunities to build, sculpt, code, and invent the future of OOH. EE switched on the UK’s first 5G network on May 30th, heralding a new era of superfast connectivity. But what does it mean? […]

creativepool.com
Tue, Jan 28, 2020 at 6:13 PM

Permalink

oOh!Media CEO Brendon Cook is leaving the company he founded more than 30 years ago (BandT)

The board, led by chairman Tony Faure, has begun a search for a replacement for Cook. He will stay on as chief executive until a replacement is found and he will take on a non-executive consulting role to provide advice for the new boss. […]

bandt.com.au
Tue, Jan 28, 2020 at 6:01 PM

Permalink

ISE confirms event will go ahead amid virus scare (AV Interactive)

The RAI Amsterdam is making additional hand sanitisers available, while Integrated Systems Events is urging attendees to follow official health advice amid wide-ranging speculation. ISE 2020 organiser Integrated Systems Events has issued a statement confirming that the 2020 show will go ahead from 10-14 February. […]

avinteractive.com
Tue, Jan 28, 2020 at 6:00 PM

Permalink

CES Wrap-Up Part II Includes Back to the Future: 8K, AI and Digital OOH (MediaVillage)

Transparent LED and "fan-powered" holograms were the two standouts in out-of-home. Transparent LED, which allows video and graphic images to run on a see-through screen is not new. However, with LG, Sharp, and Skyworth all showing retail window–size versions of the tech, there seems to be a renewed push. […]

mediavillage.com
Tue, Jan 28, 2020 at 5:51 PM

Permalink

What OOH media owners borrow and at what rate (Billboard Insider)

This week Lamar refinanced its 5 3/8% notes with 3 3/4% and 4% notes Here’s a table showing borrowing costs for the public out of home companies. Over the past year Lamar has cut borrowing costs by almost 200 basis points by a series of refinancings. The table shows that the cost of borrowing goes up with leverage, the term of a credit facility and the size of the borrower. […]

billboardinsider.com
Tue, Jan 28, 2020 at 5:19 PM

Permalink

The Road Ahead for AV in Self-Driving Cars (DS Federation)

By Jeff Hastings, CEO of BrightSign, LLC. One segment I find particularly interesting for AV future is the automotive space. At the CES tradeshow in Las Vegas this January, we saw a flurry of various cross-over innovations bridging the automotive/CE divide, so it’s clear that future auto innovation will be driven largely by tech. […]

digitalsignagefederation.org
Tue, Jan 28, 2020 at 4:40 PM

Permalink

16:9: STRATACACHE Reconsidering ISE2020 Stands Amidst Coronavirus Outbreak

Seeing a lot of reader activity on my post Monday about ISE and the possible ramifications of the coronavirus outbreak in central China. […]

sixteen-nine.net
Tue, Jan 28, 2020 at 11:13 AM

Permalink

Digital signage case study: Interactive kiosks help commuters navigate Las Vegas transit

In a commitment to help Las Vegas RTC (Regional Transportation Commission of Southern Nevada) migrate efficiently to its Smart Transit goals, Connectpoint Inc. […]

digitalsignageconnection.com
Tue, Jan 28, 2020 at 9:48 AM

Permalink

2020 Digital Signage Future Trends Report by DSToday (Free download)

Jeff Hastings, CEO of BrightSign predicts we will increasingly see more voice interactive digital signage that crafts a touch-free experience. JJ Parker, CEO of Carousel Digital Signage, predicts the modern workplace will increasingly use digital signage to deliver targeted message to meeting spaces by floor, by department or by individual screens. […]

digitalsignagetoday.com
Tue, Jan 28, 2020 at 12:23 AM

Permalink

The Drum recaps CES 2020: The symbiosis of human and machine

Claire Kimber, Group Innovation Director at Posterscope. Samsung, LG, and General Electric all showcased impressive examples of indoor LED farming solutions; setting out a firm vision of reducing food imports and thus carbon emissions in a future where we can grow our own produce in the home using aeroponics, hydroponics and soil. […]

thedrum.com
Tue, Jan 28, 2020 at 12:11 AM

Permalink

The Drum: Olympics, Euro soccer tournaments and US presidential elections will drive global ad spend in 2020

The 2020 Tokyo Olympics and Paralympics, UEFA European Football Championships and the US Presidential elections will drive global growth in ad spend at 3.9% in 2020, amounting to US$615.4 billion, up from 2.6% in 2019. In Asia Pacific, which continues to be the fastest-growing economic region in the world, the continent’s two largest markets will be on very different growth paths in 2020. […]

thedrum.com
Tue, Jan 28, 2020 at 12:10 AM

Permalink

Times OOH signs up with Moving Walls platform for programmatic DOOH buying (Media4Growth)

The planning and buying solution will be integrated into 263 airport media assets in Mumbai, both domestic and international terminals, Coimbatore, Indore, Trichy and 207 media across Mumbai Metro. Times OOH has inked a deal with Moving Walls to deliver audience data-driven, automated media buying to key media sites across airports and Metro stations in India. […]

media4growth.com
Tue, Jan 28, 2020 at 12:08 AM

Permalink