Editors’ Picks

16:9: The View On Transparent LED Displays

I love the notion of transparent LED displays – the idea of taking a big surface and making it active, without also creating a big, solid wall that blocks the view in and out. There are “transparent” LED display products – tech that has matured to a level that they look great from the front, but still tends to look terrible from the back side that’s not illuminated. […]

sixteen-nine.net
Wed, Feb 5, 2020 at 11:43 AM

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AdQuick: The cost for an OOH ad within a 17 mile radius from this year’s Super Bowl jumped by 26% (OOHToday)

AdQuick’s “key take-away from analyzing the data, is that the cost for an OOH billboard/OOH ad within a 17 mile radius from this year’s bowl game (Hard Rock Miami Gardens, FL) jumped a healthy 26% (compared to the average of the previous 11 months). […]

oohtoday.com
Wed, Feb 5, 2020 at 11:37 AM

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8 Ways Small Commercial Touch Screens Differ from Domestic Tablets (Allsee)

At first glance, you may be forgiven for thinking that small commercial touch screens, such as our 10” POS Android PCAP Touch Screen, are identical to domestic tablets. However, don’t be fooled by appearances – despite looking similar, there are many vital differences between these two types of product. […]

allsee-tech.com
Wed, Feb 5, 2020 at 6:35 AM

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When your OOH non-compete agreement may not be enforceable (Billboard Insider)

Don’t make the terms of your non-compete too broad or it may be unenforceable. That’s the lesson of Douglas v Catalyst Outdoor. Here are the facts: Catalyst Outdoor, an out of home advertising company with a plant in Pennsylvania and New Jersey, hired Jennifer Douglas as a sales rep in February 2016. […]

billboardinsider.com
Wed, Feb 5, 2020 at 12:32 AM

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Display manufacturer Absen tells Chinese employees to work from home because of coronavirus

Absen is taking a series of active prevention and control measures in line with the national policies. Since work resumed on the 3rd of February 2020, all employees of Absen in China have been asked to work from home to ensure all operations of Absen continue in an orderly and safe manner. […]

absen.com
Wed, Feb 5, 2020 at 12:10 AM

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Ocean Outdoor study shows growing demand for interactive signage (FESPA)

Consumer demand for interactivity in digital marketing campaigns in the UK is on the rise, with almost half of 18 to 24-year-olds keen to see more live content in advertising, according to a new survey by Ocean Outdoor. […]

fespa.com
Wed, Feb 5, 2020 at 12:10 AM

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Australian artists dressed as JCDecaux workers hijack outdoor advertising in capital cities as part of Bushfire Brandalism political art show (Mumbrella)

78 outdoor ads on bus stops around the country have been replaced by artwork from 41 creatives as part of the Bushfire Brandalism protest art project. The posters were placed around Sydney, Brisbane and Melbourne by workers wearing JC Decaux uniforms, in the hope they could do the work in daylight without alerting passersby or authorities. […]

mumbrella.com.au
Wed, Feb 5, 2020 at 12:10 AM

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South African alcohol industry places its own restrictions on its advertising (Bizcommunity)

The alcohol industry in SA, made up of numerous alcohol beverage companies like Diageo, SAB etc., has put together a marketing code which voluntarily restricts the way they advertise their products to the public. […]

bizcommunity.com
Wed, Feb 5, 2020 at 12:08 AM

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16:9: DSCC Analysis – How Coronavirus Is Affecting Display Panel Supplies

The digital display supply chain analyst firm DSCC has a thorough piece up on its website about the impact the Wuhan Coronavirus outbreak is having on the display industry, noting how city lockdowns and factory closings have slowed or stopped production of some panels. […]

sixteen-nine.net
Tue, Feb 4, 2020 at 10:55 PM

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The Verge: LG Electronics is withdrawing from Mobile World Congress in Barcelona due to coronavirus

The second big company to cancel its MWC appearance. LG’s decision follows ZTE’s cancellation of its MWC press conference earlier today. “With the safety of its employees and general public foremost in mind, LG has decided to withdraw from exhibiting and participating in MWC 2020 later this month in Barcelona, Spain. […]

theverge.com
Tue, Feb 4, 2020 at 10:52 PM

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European firms buy giant digital billboard space to troll Brits over Brexit decision (The New European)

"Millions of people cannot be wrong. Unless they are British." Paris-based company Bitpanda and Vienna-based firm Ledger have taken out a 7m by 4m digital billboard advertising space in various locations around the UK - including a site in the financial district of London's Canary Wharf - on the day that the UK was leaving the European Union. […]

theneweuropean.co.uk
Tue, Feb 4, 2020 at 6:36 PM

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Analysis of Super Bowl-related ads and sponsorships (OOHToday)

In 2020 - a different mix of advertisers than the regular season and playoffs While we are thinking OOH, obviously there’s other media who take a large share of the advertising budget. Most notably are Super Bowl TV dollars. OOH Today typically does not share anything but outdoor advertising. […]

oohtoday.com
Tue, Feb 4, 2020 at 6:21 PM

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7 Ways OOH Works with Online and Mobile Advertising (Billboard Insider)

Jesse London. How do you see out of home working with digital tech? (1) Out of home has a wide audience and is a critical touchpoint in an advertisers’ marketing mix. […]

billboardinsider.com
Tue, Feb 4, 2020 at 6:16 PM

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Talon Outdoor’s exec opens up about the company’s heavy investment in ad tech (MarTech Series)

Josko Grljevic, Chief Transformation Officer at Talon Outdoor. Talon understand that technology is a pillar to driving the Out of Home business forward and are investing heavily in their technology platforms with pointed action to get things done. These are the ideal conditions for a Chief Transformation Officer to successfully drive change and growth within a short time frame. […]

martechseries.com
Tue, Feb 4, 2020 at 6:03 PM

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How to use 3rd-party audience data to make your DOOH campaigns more effective (Vistar Media)

To give you a closer look at data is changing the DOOH landscape, we’re breaking down the basics and showing you how third-party can be used in your upcoming omnichannel campaigns. WHAT ARE THIRD-PARTY AUDIENCES? By definition, third-party data encompasses any data that is not proprietary to a brand. […]

info.vistarmedia.com
Tue, Feb 4, 2020 at 5:53 PM

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