How to use 3rd-party audience data to make your DOOH campaigns more effective (Vistar Media)
To give you a closer look at data is changing the DOOH landscape, we’re breaking down the basics and showing you how third-party can be used in your upcoming omnichannel campaigns. WHAT ARE THIRD-PARTY AUDIENCES? By definition, third-party data encompasses any data that is not proprietary to a brand. […]
Tue, Feb 4, 2020 at 5:53 PM